Product lifecycle management (PLM) software helps enterprises manage product data, collaboration and process execution from concept through development, production and ongoing change. The market is expanding beyond its traditional engineering focus as artificial intelligence (AI), analytics, digital twins and sustainability requirements extend PLM into broader enterprise processes. This creates both challenges and opportunities for enterprises as they need to manage product complexities across more teams and systems, while also improving speed, control and visibility across the lifecycle. In that context, Centric Software is one of the providers addressing these evolving requirements
Centric Software is a subsidiary of Dassault Systèmes and is focused on product-centric software for consumer goods and retail industries. Its portfolio includes Centric PLM along
AI is becoming a more defined part of Centric Software’s product direction. In May 2026, the company launched Centric AI Studio, a generative AI (GenAI) platform integrated with Centric PLM. According to Centric Software, the platform connects creative work with live PLM data, workflows and approvals. Its use cases include generating and refining product concepts, visualizing products and assortments earlier in development, creating launch-ready imagery and supporting assortment reviews within connected workflows. This development extends Centric Software’s PLM proposition into earlier-stage product creation and related commercialization processes.
The ISG Buyers Guide™ for Product Lifecycle Management evaluated 20 software providers offering products that support product management, lifecycle management, supplier support, governance, integration, data management and enterprise requirements. Providers were classified using weighted performance in Product Experience and Customer Experience for ISG quadrant placement, with Centric Software rated as a provider of Assurance.
Enterprises should watch how Centric Software continues to develop AI within Centric PLM and how closely those capabilities remain connected to core lifecycle processes. More broadly, the company appears to be extending PLM into a wider product software model that includes planning, pricing, collaboration and product content.
From an ISG Research perspective, the market is moving toward PLM platforms that support broader coordination across product development, operations and governance. Within that context, Centric Software should be evaluated in terms of fit. Enterprises should assess whether they need a PLM platform focused mainly on lifecycle administration or one that sits within a broader product operating environment. Buyers should also examine how well the platform aligns with their industry needs, existing systems and cross-functional operating model. Centric Software’s value will ultimately depend on how well this expanding portfolio fits the enterprise’s product processes and technology strategy.