ISG Provider Lens™ Data Analytics Services & Solutions - Germany 2019 - Analytics Reporting Solutions
For a lot of companies, Data Analytics is becoming the key competitive factor.
Digitization is changing the competitive landscape in many segments. Traditional physical capital such as plants or buildings is losing considerably in weight compared to digital assets, particularly, the possession of valuable data and the ability to use it for gaining a competitive advantage based on knowledge. Amazon is valued almost twice as highly as Walmart in the capital market, although Walmart still generates twice as much revenue. Companies need to generate and process data more intelligently in order to stay relevant to their customers, employees and stakeholders. Therefore, many invest in the capture and usage of a wide range of data in order to develop and constantly adapt their planning and their vision of the future. An underlying strategy for applying data-driven decisions is as important as the right tools or trending data-science platforms. The exponential growth of the data volume calls for transformation, modelling and analysis, including visualization of structured as well as unstructured data from internal and increasingly external sources. For this purpose, more and more companies are using computer-based automation of defined processes and pattern recognition.
Changes in the IT landscape due to Enterprise Mobility and the arrival of the Public Cloud are leading to profound changes in data-processing. The rising volume of unstructured data from multiple sources must be captured, stored, processed and analysed in line with increasingly stringent data-security laws. As a result, disciplines like Data Engineering for defining the underlying IT infrastructure to sustain a data management architecture and Data Science, the use of scientific methods for data-processing, were created. One of the design intentions is that systems will adjust themselves in future, within the framework of modern development platforms. Users will increasingly be able to access modern and SaaS-based applications as well as user friendly Analytics and Monitoring tools. An interface, which can be easily used by experts without additional programming, is a vital ingredient today.
Therefore, the actual study analyses a mix of different topics under Data Analytics. A key focus has been placed on professional services as well as on products or as-a-Service-Offerings. This year, ISG has identified the following market segments.