ISG Software Research Analyst Perspectives

Intelligent Automation: ServiceNow’s AI Agent Workflows at Knowledge ’25

Written by Jeff Orr | Aug 19, 2025 10:00:00 AM

As we stand precariously at the intersection of technology and business strategy, ServiceNow’s Knowledge ’25 conference unveiled “the art of the possible” for what service automation can mean in our efficiency-seeking world. ServiceNow has long been a champion of transforming the mundane into the extraordinary, and in the era of AI, it aims to harness the potential of intelligent automation. The spotlight has now shifted towards ServiceNow’s latest innovation—agent-powered workflows—that promise to redefine how enterprises manage processes, enhance service delivery and ultimately drive better business outcomes.

Imagine a world where a single task isn’t handled by one central agent, but rather by a nuanced ensemble of specialized agents, each playing its role to perfection. ServiceNow is proposing a significant shift in how we think about automation: Instead of traditional, monolithic task automation, it is introducing a framework where several focused agents coalesce to tackle complex use cases. For instance, when it comes to the multifaceted scenario of "generating change plans," a diverse orchestra of agents will collaborate. Each agent steeped in a specific skill set—whether assessing risks, planning improvements or managing workflows—works harmoniously to address all aspects of change management.

Enterprise demand for agility and efficiency is paramount, and ServiceNow’s agent-centric design philosophy seems not just innovative but necessary. ISG asserts that by 2027, over 70% of enterprises will standardize on a single digital platform for workflow automation and will deploy intelligent automation technologies to eliminate redundant manual work. The challenge for enterprises, however, lies in managing these overlapping capabilities. ServiceNow’s AI Control Tower is intended to be the conductor in this symphony, overseeing the synergy of these agents with strategic oversight. Yet, one wonders: Are we preparing for a future where orchestration becomes overly complex, requiring not just automated agents but informed human oversight to align with business objectives?

At the heart of these developments is a confronting reality: As we strive for seamless automated workflows, the quality and accuracy of knowledge fed into these agents becomes crucial. Gone are the days when businesses could afford to operate on obsolete information. With more than 100 use cases already developed, and an ambitious plan to grow that number beyond 1,000 by the end of the year, it’s clear that enterprises must rely on the foundations of knowledge management built into the ServiceNow platform.

ServiceNow’s use of knowledge articles is designed to keep pace with change. When an agent requires information to execute a task, it doesn’t cling to the last version of a knowledge article as a lifeline. Instead, it consults the latest version, utilizing retrieval-augmented generation and vector relationships to surface the most relevant content quickly. This promotes a culture of continuous improvement and adaptation, addressing the critical questions about provenance and the “single source of truth.” As enterprises grow, so too does the necessity for accurate and timely data to guide automated decision-making.

While the excitement around agentic AI is unmistakable, there remains an underlying tension that should not be ignored. Who is ultimately in control of these autonomous agents? Some sing the praises of self-sufficient AI systems, but it’s important to acknowledge that any automated solution must align with the broader governance and policy framework of the organization. A mere AI Control Tower may not suffice to ensure that business objectives and compliance requirements are met.

This brings us to a pivotal point in the conversation: Human oversight is irreplaceable. As advanced as these workflows may be, there will always be a need for human judgment and corrective action, especially when complex decisions arise from unforeseen scenarios. With the introduction of GenAI tools like Now Assist, enterprises are encouraged to refine knowledge input continually. But the responsibility of curating, maintaining and endorsing that knowledge remains securely in human hands.

The sentiment approaching customization of AI workflows is another compelling aspect of ServiceNow’s announcements. As enterprises evolve, so do business requirements. The AI Studio module allows organizations to modify existing workflows, cloning and tailoring them to fit specific needs. This custom repository of agents opens possibilities for enterprises to curate workflows that align with unique objectives.

However, as we marvel at the potential for creating business-specific solutions across the platform, it’s crucial to consider the balance between customization and standardization. Will the proliferation of personalized agents lead to fragmented workflows that may hinder interdepartmental connectivity or, conversely, enhance agility?

As we digest the news emerging from Knowledge ’25, the enthusiasm surrounding ServiceNow’s AI Platform and its agent-powered workflows is notable and compelling. The capabilities demonstrated indicate a future where thoughtful automation can empower teams, save time and enhance decision-making across various business domains.

Yet, the path ahead is one that demands cautious optimism. The promises of tailored workflows and intelligent automation rest heavily on the bridges we build between human oversight and machine efficiency. How will enterprises balance aspirations for automated excellence with the necessary vigilance to maintain governance and ethical standards in AI?

As we ponder these questions, it's clear that the conversation around agent-powered workflows is just beginning. The future is bright for those willing to engage thoughtfully with these technologies, but it requires active participation and critical reflection. As we embark on this journey, let us not forget the lessons of the past. The human touch in technology will be our most essential guide through the labyrinth of automation. Are we ready to embrace this balance, or do we risk losing sight of what truly matters in our quest for efficiency?

Regards,

Jeff Orr