Analyst Perspectives

OneStream offers a platform designed to serve the needs of accounting and financial planning and analysis (FP&A) organizations. The software handles financial close and consolidation, planning and budgeting, analysis and reporting.

At this year’s Conga Connect 2025 conference held in Orlando, FL, the enterprise software provider unveiled both a new chief executive and a sharpened vision for the future of revenue management technology. David Osborne, recently appointed CEO of Conga, took the stage for his keynote address with a foundational question: “Why?”—as in, why does Conga exist?

I have previously explained how increased enterprise focus on artificial intelligence (AI) and agentic AI is a forcing function for enterprises to take long-overdue steps to improve data management and data governance. Data is integral to AI: large volumes of data are required to train models, while data freshness is important for inferencing in interactive applications and data quality is fundamental to ensuring that the output of agentic and generative AI (GenAI) initiatives can be relied...

The development of artificial intelligence (AI) has transformed the idea of customer experience (CX) from a piecemeal, manually directed practice into a more streamlined and disciplined activity. The available technology has become so diverse and expansive that it is allowing enterprises to cope with a two-headed problem: providing more personalized and effective experiences is complex, and once you start to deliver those experiences, customers ratchet up their expectations and expect the new...

A little under a year ago, I explained how Google was positioning its BigQuery product as a unified data platform for processing data in multiple formats, across multiple locations, for multiple use cases—including business intelligence (BI) and artificial intelligence (AI)—using a combination of multiple data engines, including SQL, Spark and Python. The evolution of BigQuery as the focus of Google’s analytics and AI offerings continued at the recent Google Cloud Next ‘25 event, with Google...

The artificial intelligence (AI) landscape is undergoing dramatic transformation, with enterprises rapidly adapting to a world where AI is no longer just a possibility but a necessity. ISG Market Lensresearch of 300 enterprises shows that AI initiatives were the second largest category of IT spending for 2024, behind customer experience initiatives. Furthermore, enterprises plan to increase 2025 IT spending on AI initiatives by 5.7%, which is more than any other category and nearly three times...

The six costliest words in managing a finance department are, “We’ve always done it this way.” The record-to-report (R2R) cycle describes the process of finalizing and summarizing the financial activities of a business for a specific accounting period—typically a month, quarter or fiscal year. It is important to note that R2R exclusively covers the activities between recording (keeping the books) and reporting (publishing financial statements and management accounts). It involves completing...

I recently described how business data catalogs are evolving into data intelligence catalogs. These catalogs combine technical and business metadata and data governance capabilities with knowledge graph functionality to deliver a holistic, business-level view of data production and consumption. The concept of the knowledge graph has been part of the data sector for decades, but adoption has typically been limited to industries and enterprises focused on the Semantic Web, such as media,...

Ten years have passed since artificial intelligence (AI) first appeared in sales technology, and the results are mixed. Early tools applied rudimentary machine learning (ML) models to customer relationship management (CRM) exports, assigning win probability scores or advising on the “ideal” time to call. The mathematics was sound, the demos impressive, yet adoption faltered because little thought was given as to how sellers should use this information.

We live in a time of uncertainty, not unpredictability. Especially when a business finds itself on an undefined journey with an unclear destination—whether caused by internal events or the world at large—having plans to deal with a range of outcomes increases the odds of success. Or, at least enduring the least amount of damage. Managing an organization in uncertain times is always hard, but tools are available to improve the odds of success by making it easier and faster to plan for...

Domo is best known as a business intelligence (BI) and analytics software provider, thanks to its functionality for visualization, reporting, data science and embedded analytics. Additionally, as I recently explained, the company’s platform addresses a broad range of capabilities that includes data governance and security, data integration and application development, as well as the automation and incorporation of artificial intelligence (AI) and machine learning (ML) models into BI and...

Conversational automation is one of those software segments that means something different depending on who you are or your role in an organization. According to my colleague Jeff Orr, the core of the idea is that conversational automation tools benefit from artificial intelligence (AI), allowing software agents, chatbots and virtual assistants to automate customer interactions and internal processes. This broad definition hits the mark, I think, because it identifies the core functions without...

Founded as Software Development Laboratories in 1977, Oracle is a behemoth in the software industry, generating more than $50 billion in revenue in its fiscal year 2024. Originally focused solely on the relational database market, the software provider operated as Relational Systems, Inc. for several years before adopting the name Oracle in 1982. The company went public in 1986 and became one of the largest software providers in the world, eventually amassing a large portfolio of business...

Doing more with less is the defining characteristic of finance and accounting departments in midsize enterprises, which ISG research defines as organizations with between 100 and 999 workers. One frustrating truth confronting executives in these organizations is that, once their company stops being a small business, it has many of the same challenges that large enterprises face but with fewer resources to deal with them. Over the past two decades, advances in information technology have had the...

As quantum computing advances at an unprecedented pace, the concept of Q-Day—a day when quantum computers can fundamentally undermine our current encryption methods—has entered discussions among cybersecurity professionals and business leaders alike. While there is no definitive date set for Q-Day, we are approaching a critical juncture where traditional cryptographic techniques may no longer suffice to protect sensitive data, digital communications and transactions. This impending shift not...

Data governance has always been a critical part of the data and analytics landscape. However, for many years, it was seen as a preventive function to limit access to data and ensure compliance with security and data privacy requirements. To fulfill today’s data-driven agendas, many enterprises need an evolved perspective on data governance. The development of new applications driven by artificial intelligence requires a more agile and collaborative approach to data governance—one that automates...

For decades, organizations have treated sales incentive compensation as a separate entity, isolated from the broader total rewards strategy. This isolation stems from historical operations, where sales compensation is designed and managed within Sales, with periodic budget oversight from Finance, while HR focuses on base pay, benefits and equity. Unfortunately, this siloed approach, further reinforced by outdated technology and entrenched business practices, limits companies from fully...

It has been a little over a decade since the term data operations entered the analytics and data lexicon. It describes the application of agile development, DevOps and lean manufacturing by data engineering professionals in support of data production. DataOps was initially seen as antithetical to traditional data management approaches, which typically included batch-based and manual tools and practices. The term was embraced by emerging software providers as a means of differentiating from...

Most of the discussion and planning around artificial intelligence (AI) tools for contact centers and CX has focused on finding appropriate use cases and understanding how to deploy these tools. There are already plenty of success stories about enterprises reducing friction for agents, saving time and expanding the breadth of interactions that can be handled automatically.

Turnover rates have taken center stage in workforce discussions, often being the first metric leaders request when assessing the state of the workforce. Yet, in isolation, turnover is one of the least understood indicators we have. Relying solely on turnover is like driving a vehicle using only your side and rearview mirrors; you’re reacting to what has already happened, without a clear view of what lies ahead. While turnover shows us that employees are leaving, it doesn’t reveal why they’re...

Natural language interfaces for business intelligence products existed long before the emergence of generative artificial intelligence. Large language models have allowed BI providers to accelerate the delivery of functionality to convert natural language questions into analytic queries and generate summarizations and recommendations from data and charts. Features that enable natural language query and natural language generation are now ubiquitous.

Infor provides industry-specific enterprise software that enhances business performance and operational efficiency. These verticals and related micro-verticals include manufacturing, food and beverage, hospitality, healthcare, distribution and retail. Infor offers applications for enterprise resource planning, supply chain management, customer relationship management and human capital management, among others. Infor’s strategy is to tailor software with a high percentage of specific...

HR software for HCM is supposed to be the great enabler of a better employee experience. It promises to streamline processes, create seamless engagement and elevate the workplace into something dynamic, personalized and intuitive. Yet, for many organizations, the reality is far from the promise. Instead of making work better, HR software often becomes a tangled web of disconnected tools, frustrating interfaces and rigid automation that strip away the human element. As we progress through 2025,...

In an earlier Analyst Perspective, I discussed data democratization’s role in creating a data-driven enterprise agenda. Building a foundation of self-service data discovery, data-driven organizations provide more workers with the ability to analyze and use data. I’ve also examined how generative artificial intelligence (GenAI) could revolutionize business intelligence software by using natural language interfaces to lower the barriers to working with analytics software. Today, however, data...

There are contact centers, and there is customer experience. They are not the same thing, even though we have a tendency to conflate them or at least discuss them in tandem for operational and planning purposes. This is mostly fine, but it does obscure one basic difference that will matter more as enterprises succeed at integrating contact centers into enterprise CX strategies. That difference is in metrics and, by extension, how we define success.

In an era defined by the relentless advance of cyber threats, enterprise security leaders grapple with an overwhelming landscape. Enterprises face complex challenges as sophisticated attacks and increasing responsibilities stretch security teams thin. Many describe daily experiences as perpetual "firefighting," trapped in cycles of reacting to incidents rather than developing proactive strategies to fortify defenses.

As enterprises embrace the potential opportunities presented by artificial intelligence (AI), they are quickly finding that good data management is a prerequisite. As was explained in ISG’s State of Generative AI Market Report, AI requires data that is clean, well-organized and compliant with regulatory standards. There are multiple challenges to delivering AI-ready data, including combining structured and unstructured data, ensuring that the combined data can be trusted, and validating that...

I recently attended Kinaxis’ annual user group meeting, Kinexions. The most important theme of the event was the trifecta of artificial intelligence (AI), generative AI (GenAI) and agents. Supply chain planning and execution software are the business software domains that are going to be major beneficiaries of AI and agentic AI automation. However, they also are going to be two of the more difficult to translate from potential to reality. Some of the basics, especially predictive analytics...

For years, HR technology has been seen primarily as an administrative tool—handling records, payroll and compliance. But what if its real power lies in shaping workforce strategy, building community and driving transformation?

In a defining moment for the artificial intelligence (AI) sector, the recent breach involving Chinese company Liang Wenfeng (makers of DeepSeek AI) has shed light on the emerging cyber threats that challenge the industry. The reported incident revealed that DeepSeek AI had left its ClickHouse database accessible to the public, exposing over one million lines of log entry data. This data included chat histories, secret keys and other sensitive information. Further complicating matters, Microsoft...

One way to think about the change in service and support in the current dynamic technological environment is to see it as a transition from managing interactions as they happen to managing the overall customer journey. It’s a lot harder to optimize a journey than an interaction. More people are involved, with different systems, key performance indicators and data sources, to cite just a few differences.

Managing corporate income taxes is a challenge for chief financial officers and their tax department professionals. Tax codes are often complex, so tax accounting as well as the data required for tax provisions and tax compliance are different enough from statutory accounting to create significant workloads for the tax department. The provision for income tax expense and, for public companies, the assembly of information related to tax-related disclosures, can be a factor holding up the...

Workforce planning has long been a cornerstone of business strategy, yet many enterprises still approach it with outdated methods. Traditionally, it has been rigid, reactive, subjective and often siloed. But as industries evolve—especially those with high turnover and a large frontline workforce, like retail, healthcare and hospitality—companies must rethink how they forecast talent needs. Technology is reshaping workforce planning, making it more dynamic, precise and forward-thinking.

Attending isolved’s first Analyst Summit was more than just an opportunity to hear about their latest innovations—it was a front-row seat to their vision for the future of HR technology and services. A central theme emerged quickly—they are deeply committed to supporting small and mid-sized businesses (SMBs), not just with technology but also with robust services and an ecosystem of partners that elevate HR teams into the strategic powerhouses they were always meant to be.

ISG Research recently announced the results of its Business Planning Buyers Guide for 2025. We rated Board Exemplary and a leader in customer experience and in reliability. Board recently launched two external data offerings that significantly strengthen the capabilities of its planning software. Its Board Foresight is designed to support more effective and potentially more accurate forecasting using predictive models harnessing artificial intelligence (AI). Board Signals makes third-party...

In the rush to embrace AI and automation, organizations are making a critical misstep: they are treating technology as a replacement for HR rather than as an enabler of its evolution. While AI, machine learning and automation offer powerful efficiencies, HR's core mission has always been about people. The challenge today is ensuring that technology amplifies—not replaces—the human touch in HR. Unfortunately, many organizations are being short-sighted in their approach, failing to fully leverage...

Agents and “agentic AI” are all the rage now, eclipsing last year’s focus on artificial intelligence (AI) and generative AI (GenAI). They are a way to automate work almost effortlessly so that repetitive and boring tasks get done with the least amount of effort and perhaps, more consistently. In business software, a broad range of software providers are claiming agents to be a panacea that can improve performance and lower costs. They are alluring, with an almost unlimited number of potential...

If you’ve ever held the same job title at two different companies, you know firsthand how misleading job-based approaches to work can be. I’ve had the same title across different organizations, and the roles couldn’t have been more different. The responsibilities, expectations and even the skills required varied so significantly that it made me question why we continue to define work through the lens of static job descriptions.

The recent recommendation by the European Commission to scale back the scope, granularity and timeline for sustainability reporting represents a sea change in this form of corporate disclosure requirements. If enacted, it will substantially reduce or eliminate the reporting requirements for many enterprises, especially small to midsize establishments, as well as provide more time for compliance. While environmental reporting requirements appear to be easing, some regulatory disclosure...

SAP was formed in 1972 to create standardized business software that would integrate all business processes and enable data processing in real time. Following the success of the initial release and subsequent R/2, the company went public in 1988 and has grown into one of the world’s largest software companies, reporting more than $37 billion in revenues in its most recent annual report. Through internal development efforts and numerous acquisitions, including Business Objects, Sybase, Ariba,...

If you’re an HR professional, the term “API” might make you want to hand things off to IT and move on with your day. After all, you’re here to focus on people, not tech jargon, right? But here’s the thing—APIs play a major role in making sure your HR technology works for you. And no, you don’t need to be an engineer to understand why they matter.

Increased enterprise focus on artificial intelligence (AI) and generative AI (GenAI) has served to sharpen the focus on the need for trusted data and reliable analytics and data operations. The ISG State of Generative AI Market Report highlighted that elevated expectations and demands associated with AI are a forcing function for enterprises to take long-overdue steps to improve data and analytics processes to ensure that data that is clean, well-organized and compliant with regulatory...

One of the promised benefits of artificial intelligence (AI), Generative AI (GenAI) and agents is that they can make everyone their own financial and business analyst. It’s true that these technologies can make it possible for everyone to access once hard-to-reach data (with suitable permissions), unleash agents to assemble the data into useful tables and charts along with commentary describing results and highlighting underlying drivers of results, propose next best actions and use natural...

Data catalogs provide an inventory of data assets that surface metadata from data platforms, analytics tools and applications that can be used to facilitate data discovery and data usage across an enterprise. As I recently explained, however, there are actually multiple types of data catalogs that offer functionality to address specific use cases and user roles, including data inventory, data discovery and data governance. The data intelligence catalog is an emerging category that combines...

Conversational automation leverages artificial intelligence (AI)-powered agents, chatbots and virtual assistants to automate both customer interactions and internal processes. These systems understand natural language, sentiment and intent, generating relevant responses and executing actions based on user input. The software provider landscape is analyzed in the ISG Buyers Guide for Conversational Automation.

As enterprises seek to expand and accelerate the adoption of artificial intelligence (AI) many are finding that longstanding analytics and data challenges are a barrier to success. As was explained in ISG’s State of Generative AI Market Report, AI requires data that is clean, well-organized and compliant with regulatory standards. The need for good data management is by no means new, but the expectations and demands associated with AI are a forcing function for enterprises to take long-overdue...

The HCM market has undergone a significant transformation in recent years. Legacy providers, long the dominant force, built their platforms primarily for administrative efficiency—streamlining HR processes but often overlooking the broader employee experience. However, today’s workforce expects more. Employees and managers now demand intuitive, engaging and connected HR experiences that extend beyond transactional tasks.

AI, like analytics, must lead to action. Too often, in both cases, too much of the exercise is left to the reader. We have tools to provide sophisticated analyses, including AI platforms that can be used to predict many types of behavior, but we fall short in helping the workforce know what to do with that information. Some examples are more obvious, such as fraud detection. If a transaction is predicted to be fraudulent, the transaction should be blocked. But even this example is not as cut...

Enterprise Resource Planning (ERP) systems are comprehensive software platforms designed to integrate and manage all the core processes of an enterprise while recording transactions and their financial consequences to support the accounting and finance functions. ISG Software Research recently completed our Buyers Guide™ for ERP systems, designed to help enterprises that are replacing their existing ERP software to make the best choice, both in terms of the product’s performance as well as the...

Late 2024 saw the publication of the 2024 ISG Buyers Guides for DataOps, providing an assessment of 49 software providers offering products used by data engineers, data scientists, and data and AI professionals to facilitate the use of data for analytics and AI needs. The DataOps Buyers Guide research includes five reports which are focused on overall DataOps, Data Observability, Data Orchestration, Data Pipelines and Data Products. This is the first time in the industry when all software...

It is now more than two years since the launch of ChatGPT introduced the world to generative AI (GenAI) and large language models (LLMs). GenAI-based assistants and co-pilots are now widely adopted, with individuals and enterprises adopting GenAI models to automate the generation of text, digital images, audio, video and code, amongst other things.

Trintech provides finance departments in larger and midsize enterprises with software to accelerate their accounting close processes while achieving hard and fast accuracy and compliance requirements with less effort. The financial records of an enterprise must be periodically reviewed and summarized to create financial statements that inform executives and interested third parties of the organization’s financial condition and performance. A consolidation of the financial records and other...

Payroll is one of the most universal touchpoints within any organization, impacting every employee on a regular basis. It’s the one thing every employee notices if it does not work perfectly. Yet, despite its far-reaching presence, payroll often operates quietly in the background, treated as an administrative function focused solely on ensuring people are paid accurately and on time. This perception, while understandable, drastically undervalues what payroll can offer.

Zoho’s recent analyst conference was an opportunity to explore how the India-founded software company is faring in its efforts to extend its enterprise business, and to place AI at the center of its product portfolio. It appears the company is having some success on both fronts.

While headlines tend to focus on flashier topics, arguably the biggest business impact from technology advances over the past two decades has been on helping midsize enterprises improve their performance. These organizations have the same requirements as larger ones but have fewer resources to address those needs. Prophix has been at the forefront of using technology innovation to close that gap throughout this period. Its latest advances include Prophix One, introduced last year, and FP&A...

I was recently a guest of SugarCRM at their 2025 Analyst summit with an opportunity to meet with the executive team and new CEO, David Roberts.

Based on the number of invitations I have received to speak on the topic, usage pricing (also referred to as consumption pricing) is hot. But as I have remarked elsewhere, it is not new. I recall a conversation with a customer over 30 years ago when I was involved with analytic software who asked, “Why can’t we just pay for the software we use?” And this of course makes sense: only pay for what you use. In fact, I assert that by 2027, over one-half of all enterprises will deploy a mixed revenue...

In anticipation of conditions that suggested accelerating price increases, I wrote in 2021 about how technology could be useful in an inflationary period, anticipating the world we live in now. Responding effectively to changes in costs is always challenging, but even more so because of the choppy and chaotic nature of the current environment. Inflation may have abated from its highs throughout the rich world but is still an important factor in business decisions. Many enterprises have limited...

I recently wrote about the need for enterprises to harness events to process and act upon data at the speed of business. The core technologiesthat enable enterprises to process and analyze data in real time have been in existence for many years and are widely adopted. However, streaming and events technologies are also commonly seen as a niche requirement, separate from an enterprise’s primary focus on batch processing of data at rest. One of the reasons for this is an entrenched reliance on...

Databricks recently announced its Series J funding round, successfully raising $10 billion at a valuation of $62 billion. Led by Thrive Capital alongside high-profile investors such as Andreessen Horowitz and Insight Partners, the company intends to invest this capital towards new artificial intelligence (AI) products, acquisitions and significant expansion of its international operations. In the announcement, Databricks reported that it expects to achieve an annual revenue run rate of $3...

Metadata management has played a role in data governance and analytics for many years. It wasn’t until the emergence of the data catalog as a product category just over a decade ago that enterprises had a platform for metadata-driven data management that could span multiple departments and use cases across an entire enterprise.

Enterprises have been investing in software to manage their environmental, social and governance (ESG) objectives and compliance requirements. The need to account for these considerations in parallel with financial accounting began growing early in the century and accelerated as governments and regulatory authorities began to require companies to measure and document activities and outcomes. Meanwhile, software providers have been offering products to address the needs of those subject to these...

The degree to which data platforms are critical to efficient business operations cannot be overstated. Without data platforms, enterprises would be reliant on a combination of paper records, time-consuming manual processes and huge libraries of physical files to record, process and store business information. The extent to which that is unthinkable highlights the level at which today’s enterprises and society as a whole rely on data platforms. The core persistence, management, processing and...

ISG Software Research coined the term intercompany financial management to define a discipline for structuring and handling transactions within an enterprise and between its legal entities. IFM is designed to maximize staff efficiency and accounting accuracy while optimizing tax exposure, minimizing tax leakage and ensuring consistent tax and regulatory compliance. Technology has advanced to a point where this approach is feasible and cost-effective. For that reason, ISG Software Research...

Despite all the interest in artificial intelligence (AI) and generative AI (GenAI), ISG’s Buyers Guide for Data Platforms serves as a reminder of the ongoing importance of product experience functionality to address adaptability, manageability, reliability and usability. While new and emerging capabilities might catch the eye, features that address data platform security, performance and availability remain some of the most significant deal-breakers when enterprises are considering potential...

I recently completed the latest edition of our Business Planning Buyers Guide, which reviews and assesses the offerings of 14 providers of this software. One of the points that I look at is whether and to what extent the software provider offers out-of-the-box external data useful for forecasting, planning, analysis and evaluation. What I discovered is that the availability of this type of vital information is exceedingly slim.

Too often, enterprises find that data is distributed across multiple silos on-premises and in the cloud. More than two-thirds of participants in ISG’s Market Lens Cloud Study are using a hybrid architecture involving both on-premises and cloud infrastructure for analytics and artificial intelligence deployments. Unifying data to achieve operational and analytic objectives requires complex data integration and management processes. Fulfilling these processes requires a smorgasbord of tools aimed...

Technology should be viewed as an enabler of program success for diversity, equity, inclusion and belonging, providing extended support that enables teams to expand their reach and ability to execute more complex business processes. AI-powered recruiting platforms, for example, help remove bias from the hiring process by analyzing job descriptions and identifying language that may unintentionally deter diverse candidates. Tools that utilize algorithms to parse and review resumes can prioritize...

The breadth of customer experience (CX) solutions created by software providers in recent years has expanded into new areas, usually related or adjacent to existing, more traditional toolkits. Most providers in the space began as more-or-less pure play contact center software providers, so the CX toolset starts with that set of technologies. Products are grounded in core functions for service delivery, like interaction handling, labor management and customer tracking. Some software providers...

When considered at all, unintended consequences are expected to be negative. As enterprises and institutions rush to adopt artificial intelligence and generative AI, the focus is on the potentially unforeseen—and unforecastable—unfavorable outcomes. However, one very likely positive impact of AI investments in business computing is the near-effortless availability of consistently reliable data for whatever task is at hand. This is coming about because of the need to have large, relevant data...

The subscription and recurring revenue business models became a significant part of the economy this century with the advent of streaming services for entertainment and software as a service. They have grown in popularity because they enhance customer lifetime value by evolving what had previously been a one-time-sale relationship into a delivery of ongoing services, which can create a more loyal customer relationship as well as provide a regular, more predictable revenue stream.

Field service is an often-overlooked area of the service equation, in part because managing its operations involves tools and activities outside of normal contact center models. Field service has a communications component, which is partly handled by contact centers. However, the bulk of field service management activity has to do with organizing the work of technicians and dispatchers. It also requires constant attention to informational resources about products, assets, locations, real-time...

The evolution from basic task automation platforms to advanced task orchestration and management marks a milestone in the journey toward Intelligent Automation. Task automation platforms initially enabled enterprises to automate repetitive tasks, freeing valuable human resources for more strategic activities. However, as the need for seamless coordination of multiple automated tasks becomes increasingly apparent, enterprises are transitioning toward orchestration approaches that enhance...

I previously explained that data observability software has become a critical component of data-driven decision-making. Data observability addresses one of the most significant impediments to generating value from data by providing an environment for monitoring the quality and reliability of data on a continual basis. Maintaining quality and trust is a perennial data management challenge, the importance of which has come into sharper focus in recent years thanks to the rise of artificial...

I recently attended Infor’s Velocity Summit, designed to showcase the latest versions of its CloudSuite ERP software. Also center stage were Infor’s advances in artificial intelligence and process mining as well as its environmental, social and governance application and supply chain optimization enhancements.

Software providers have identified “openness” as a key consideration for contact center buyers. Since there is no generally accepted rule about what makes a system open, it makes sense for us to examine what components contribute to that quality, and why it should be thought of as a good thing.

The adoption of cloud environments for analytic workloads has been a key feature of the data platforms sector in recent years. For two-thirds (66%) of participants in ISG’s Data Lake Dynamic Insights Research, the primary data platform used for analytics is cloud based. Many enterprises adopted cloud-based analytic data platforms with a view to improving operational efficiencies by reducing the need for upfront investment in physical infrastructure as well as the ability to scale cloud services...

Artificial Intelligence and generative AI are beginning to change how enterprises do many things, especially planning and budgeting. This technology has the potential to significantly redefine the mission of the financial planning and analysis group. It will do so by substantially reducing the time spent on the purely mechanical aspects of day-to-day tasks. AI is also making it easier for executives and managers to rapidly forecast, plan and analyze to promote deeper situational awareness and...

For many years, HR teams encountered an endless stream of buzzwords often intended to garner excitement about new technological developments or further evolution of the HR profession. Unfortunately, this often leads us down unproductive paths in the attempt to be part of the conversation. Often, executives and senior leaders will express a requirement to include the latest buzzwords in any software RFPs as a minimum for participation. HR teams find themselves in a position of compliance but...

The structures that govern enterprise security teams are under scrutiny. A recent report from a government watchdog group has taken issue with Microsoft’s cybersecurity strategies in the wake of its Exchange Server attacks, prompting the enterprise software giant to re-evaluate its reporting structures. The implications of this shift extend beyond Microsoft itself, with cybersecurity becoming a leading challenge for companies from every industry as cyber and ransomware attacks have grown in...

Verint is operating in quite a different marketplace for contact center and agent management technology than existed five years ago. We have seen tremendous innovation and expansion of the available technologies for running centers and optimizing the performance of the human labor pool, as well as an explosion of tools built to automate customer interactions.

Agents are all the rage—and for a good reason. They are a way to automate work almost effortlessly so that repetitive and boring tasks get done with the least amount of effort on the part of the operator. In business, agents can be a boon for customer satisfaction and a way to improve worker productivity. They are alluring, with an almost unlimited number of potential use cases.

I previously wrote about the importance of open table formats to the evolution of data lakes into data lakehouses. The concept of the data lake was initially proposed as a single environment where data could be combined from multiple sources to be stored and processed to enable analysis by multiple users for multiple purposes.

Generative AI (GenAI) software can transform various aspects of enterprise operations, which makes it a critical component of modern business strategies. GenAI tools can automate repetitive tasks such as data entry, report generation and customer interactions. GenAI can improve overall operational efficiency, resulting in time and cost savings for the organization. Another benefit from GenAI software is the ability to analyze vast amounts of data and extract actionable insights, enhancing...

Oracle announced significant updates to its Fusion Cloud Supply Chain & Manufacturing (SCM) software at the recently held Oracle Cloud World. The application suite includes procurement, inventory management, warehouse management, order management and transportation management. SCM tasks are mostly small-scale and repetitive, yet the processes they support are far from simple. They involve the intricate choreography of often complex activities that require the accurate communication and...

With a flood of artificial intelligence-related tools now available for contact center buyers, it can be helpful to take a step back and review where buyers can expect a quick return on investment and maximum improvement in efficiency and productivity. For now, it appears that there are three broad buckets into which contact center-focused AI applications are clustered. They all relate to agent behavior and activity, including:

Although the terms data fabric and data mesh are often used interchangeably, I previously explained that they are distinct but complementary. Data fabric refers to technology products that can be used to integrate, manage and govern data across distributed environments, supporting the cultural and organizational data ownership and access goals of data mesh. Data fabric and data mesh are also both related to logical data management, which is the approach of providing virtualized access to data...

In a previous role I was actively involved with identifying and implementing dashboards and reports tracking key sales department metrics and KPIs for enterprise-size customers as well as high-tech growth companies. These included recognizable examples such as opportunity conversion rate, average deal size and sales velocity (length of time to close, won or lost). Wind the clock forward and in my role as an industry analyst I now talk to customers and have a wider view of the market.

Sprinklr’s analyst day in September was an opportunity for the company to dive deeply into its progress in pivoting its product offerings to align with a broader perception of the market for contact centers and adjacent customer-related applications.

As I noted in the 2024 Buyers Guide for Operational Data Platforms, intelligent applications powered by artificial intelligence have impacted the requirements for operational data platforms. These applications, infused with contextually relevant recommendations, predictions and forecasting, are driven by machine learning and generative AI.

Artificial intelligence-enabled business applications have advanced considerably over the past year as software providers have added a steady stream of capabilities. This includes customer facing, financial, supply chain and workforce software. ISG Research asserts that by 2027, almost all providers of business applications will use some form of generative AI to enhance capabilities and functionality to remain competitive.

In today's rapidly evolving technological landscape, artificial intelligence (AI) governance has emerged as a critical ingredient for successful AI deployments. It helps build trust in the results of AI models, it helps ensure compliance with regulations and it is necessary to meet internal governance requirements. Effective AI governance must encompass various dimensions, including data privacy, model drift, hallucinations, toxicity and perhaps most importantly, bias. Unfortunately, we expect...

As I recently noted, the term “data intelligence” has been used by multiple providers across analytics and data for several years and is becoming more widespread as software providers respond to the need to provide enterprises with a holistic view of data production and consumption. I assert that through 2027, three-quarters of enterprises will be engaged in data intelligence initiatives to increase trust in their data by leveraging metadata to understand how, when and where data is used in...

I previously wrote about data mesh as a cultural and organizational approach to distributed data processing. Data mesh has four key principles—domain-oriented ownership, data as a product, self-serve data infrastructure and federated governance—each of which is being widely adopted. I assert that by 2027, more than 6 in 10 enterprises will adopt technologies to facilitate the delivery of data as a product as they adapt their cultural and organizational approaches to data ownership in the...

As I’ve written recently, artificial intelligence governance is a concern for many enterprises. In our recent ISG Market Lens study on generative AI, 39% of participants cited data privacy and security among the biggest inhibitors to adopting AI. Nearly a third (32%) identified performance and quality (e.g., erroneous results), and an equal amount (32%) mentioned legal risk.

As I explained in our recent Buyers Guide for Data Platforms, the popularization of generative artificial intelligence (GenAI) has had a significant impact on the requirements for data platforms in the last 18 months. While there is an ongoing need for data platforms to support data warehousing workloads involving analytic reports and dashboards, there is increasing demand for analytic data platform providers to add dedicated functionality for data engineering, including the development,...

The topic of skills is not new to the world of talent management or development, making many appearances in the talent conversation over the years. Recently, it has been a permanent fixture in the discussion, focusing on the total integration of skills across all aspects of the employee experience. The term “skills economy” describes the evolution of how value is assigned in the workplace and employment, emphasizing the importance of individual skills over traditional job credentials.

It is unfortunate that business-focused digital communications are sold under three different headings: Contact Center as a Service (CCaaS), Unified Communication as a Service (UCaaS) and Communication Platform as a Service (CPaaS). (And that just counts the cloud options—let us acknowledge the huge, continuing, installed base on premises.) These are terrible ways to describe complex, varied and overlapping offerings. What distinguishes them are:

The final of the men’s 100 meters at the Paris Olympics this summer was a reminder that being successful requires not just being fast but performing at the right time. Being fast is obviously a prerequisite for participating in an Olympic 100-meter final, and all the competitors finished the race in under 10 seconds, with just 0.12 seconds separating the first man from the last. While all the athletes were fast, what separated the winner of the gold medal—USA’s Noah Lyles—was execution. He was ...

Prophix launched its Prophix One platform earlier this year. CFOs of midsize enterprises should take a look at it because it supports a more effective approach to finance and accounting operations in growing companies. It facilitates the transition of organizations that can no longer make do with work-arounds of existing systems to those with formal, controlled core processes that can be completed faster with reduced risk. The platform performs financial consolidation, account reconciliation...

Sage recently held an analyst summit to take a deeper dive into its product and technology roadmap, complementing sessions it held at its 2024 user group conference that I commented on earlier this year. ERP systems have been central to the operational and financial management of enterprises since they first appeared in the 1990s. They are so familiar that they have become part of the background and only noticeable when something fails. We are now in a major transition to a new era of...

Enterprises face a bewildering level of choice in relation to data platforms, as evidenced by the number of software providers and products assessed in our recent Data Platforms Buyers Guide. There are numerous data platform providers and products to choose from, but also a diverse array of functional and architectural options. Is the workload primarily operational or analytic? Will it be deployed on-premises or in the cloud? Should it be distributed or centralized? Data warehouse or data...

The latest ISG Buyers Guide for Cloud Computing Platforms uncovers the market evolution of regional and global cloud providers. Buyers Guides for Public Cloud Platforms, Private Cloud Platforms and Hybrid Cloud Platforms are part of the recent software provider evaluations. ISG Software Research defines Cloud Platforms as a software service for organizations to access virtualized IT resources via the internet on a pay-per-use basis. These resources include servers, data processing power, data...

ERP systems have been the central nervous system of enterprises for more than three decades, handling business-critical process management and recordkeeping. While their basic outlines are unchanged, today’s systems are far more capable in their functional depth, adaptability, usability and manageability. Especially for cloud-based systems, they are far easier to maintain. Decades of refinement and focused development to support specific industries, and even specialized categories within these...

OneStream offers a platform designed to serve the needs of accounting and financial planning and analysis (FP&A) organizations. The software handles financial close and consolidation, planning and budgeting, analysis and reporting. OneStream recently held its annual user conference, Splash, in Las Vegas. In attending this meeting, my focus was on progress the company has made in the areas of predictive artificial intelligence (AI) and generative AI (GenAI) over the past year, since the...

I have written on multiple occasions about the increasing proportion of enterprises embracing the processing of streaming data and events alongside traditional batch-based data processing. I assert that, by 2026, more than three-quarters of enterprises’ standard information architectures will include streaming data and event processing, allowing enterprises to be more responsive and provide better customer experiences.

Improving data management is at the forefront of my Office of Finance research practice because, when not managed well, it can have a profoundly negative impact on departmental efficiency, individual performance, organizational agility and sustainability. Conversely, straight-through processing (STP), a business process design and data management methodology, reduces process friction throughout an organization and, by minimizing errors, builds trust in the accuracy and reliability of all data,...

Compensation practices are currently experiencing a substantial transformation, driven by evolving workforce expectations and rapid technological innovation. This shift is fundamentally reshaping how organizations approach rewards and recognition for workers. Technologies like data analytics enable more precise and personalized compensation management strategies while also fostering greater transparency and equity in how performance is measured and rewarded. These changes reflect a broader...

At this stage of the development of Generative AI, there’s much we can see clearly (at least we think we can), but there’s even more likely to surprise us. As that great 20th-century philosopher and hall-of-fame catcher, Yogi Berra, famously said, “It’s tough to make predictions, especially about the future.” The breadth and speed of innovation today in all aspects of GenAI rivals that of the internet in the 1990s, and for the same reason.

Having just completed our AI Platforms Buyers Guide assessment of 25 different software providers, I was surprised to see how few provided robust AI governance capabilities. As I’ve written previously, data governance has changed dramatically over the last decade, with nearly twice as many enterprises (71% v. 38%) implementing data governance policies during that time. With all this attention on data governance, I had expected AI platform software providers would recognize the needs of...

Spring and fall are conference seasons, and this spring I was fortunate to be invited to several software provider events that are part of my coverage of the Office of Revenue.

The artificial intelligence and machine learning landscape was profoundly altered by the emergence of generative AI into the mainstream consciousness during 2023. The widespread availability of GenAI models and cloud services has lowered the barriers to individuals and enterprises engaging with AI for various use cases, including generating content, querying data, writing code, preparing data for analysis, documenting data pipelines and using software products more effectively. The impact that...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Financial Consolidation and Close: ISG and Ventana Research Buyers Guide is the distillation of a year of market and product research by ISG and Ventana Research.

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Learning Management Systems: Ventana Research Buyers Guide is the distillation of a year of market and product research by Ventana Research.

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Cloud Computing Platforms Ventana Research Buyers Guide is the distillation of a year of market and product research by ISG and Ventana Research.

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Subscription Management: Ventana Research Buyers Guide is the distillation of a year of market and product research by ISG and Ventana Research.

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The AI Platforms: Ventana Research Buyers Guide is the distillation of a year of market and product research by Ventana Research.

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Data Platforms Ventana Research Buyers Guide is the distillation of a year of market and product research by ISG and Ventana Research.

I previously wrote about the ongoing importance of event brokers and event management in enabling enterprises to adopt event-driven architecture and event stream processing. Many enterprises adopt EDA as the design pattern for maximizing events to deliver real-time business processes. There are many advantages to using EDA, including a cultural shift away from batch processing towards real-time analysis and decision-making.

I previously wrote about the potential for generative artificial intelligence technology to enhance the integration sector by facilitating outcome-driven approaches for automatically generating integration pipelines in response to declared business requirements. The use of GenAI in data and application integration remains nascent, but multiple software providers are embracing the potential for GenAI to improve the productivity of integration experts and facilitate self-service integration by...

Embracing artificial intelligence technologies opens doors for innovation and efficiency. Alongside these opportunities, however, come risks. Threat actors are keenly aware of the potential impact of AI systems and are actively exploring ways to manipulate them. In this Analyst Perspective, I explore the world of adversarial machine-learning threats and provide practical guidance for securing AI systems.

I recently wrote about the role data observability plays in generating value from data by providing an environment for monitoring its quality and reliability. Data observability is a critical functional aspect of Data Operations, alongside the development, testing and deployment of data pipelines and data orchestration, as I explained in our Data Observability Buyers Guide. Maintaining data quality and trust is a perennial data management challenge, often preventing organizations from operating...

Self-service has changed immensely in recent years. It has gotten better, qualitatively, in delivering answers and resolutions to customers. But it has also gotten extremely complex, relying on a basket of new technologies to achieve results. It helps to look at it through the eyes of the three main constituencies that are affected by it: customers, contact centers and the businesses they sit in.

ServiceNow is a global software provider that has developed a cloud computing platform that helps organizations manage digital workflows for enterprise operations. The provider uses its annual Knowledge user conference to educate customers and showcase product announcements. Ventana Research had the opportunity to attend the Knowledge 2024 event and provides this analyst perspective to summarize what transpired.

Verint held its analyst conference recently, using the opportunity to flesh out how it is responding to the rapid developments in artificial intelligence (AI) and data-related technologies and to changes in the way enterprises consider the purchasing process for contact center-related tools. 

Enterprises are embracing the potential for artificial intelligence (AI) to deliver improvements in productivity and efficiency. As they move from initial pilots and trial projects to deployment into production at scale, many are realizing the importance of agile and responsive data processes, as well as tools and platforms that facilitate data management, with the goal of improving trust in the data used to fuel analytics and AI. This has led to increased attention on the role of data...

Until recently, dedicated consolidation software had been a sleepy category. First introduced in the 1980s as a tool designed to run on personal computers (freeing the accounting department from reliance on its IT department), offerings basically achieved feature and function parity by the next decade. The last major technology innovation—moving the software to the cloud—began in the mid-2000s. Cloud-based software reduces the cost and complexity of ownership, making dedicated software a more...

The emergence of generative artificial intelligence (GenAI) has significant implications at all levels of the technology stack, not least analytics and data products, which serve to support the development, training and deployment of GenAI models, and also stand to benefit from the advances in automation enabled by GenAI. The intersection of analytics and data and GenAI was a significant focus of the recent Google Cloud Next ’24 event. My colleague David Menninger has already outlined the key...

Rebalancing supply chains to improve resiliency has been a focus of enterprises with even moderately complex and long supply chains for the past four years. One aspect of this rebalancing is that it almost always involves higher costs. Volume discounts and bargaining power are reduced when more suppliers are used, or an alternate supplier may have higher factor costs and therefore must charge more. Logistics costs might increase, and when an enterprise moves from just-in-time to just-in-case...

I recently wrote about the development, testing and deployment of data pipelines as a fundamental accelerator of data-driven strategies as well as the importance of data orchestration to accelerate analytics and artificial intelligence. As I explained in the recent Data Observability Buyers Guide, data observability software is also a critical aspect of data-driven decision-making. Data observability addresses one of the most significant impediments to generating value from data by providing an...

The technology landscape for enterprise IT faces a daunting challenge: complexity. As systems grow more intricate, organizations must actively seek ways to simplify the technology stack. This process, known as decomplexification, is crucial for enhancing efficiency, security and collaboration within an enterprise.

Oracle held an industry analyst summit recently where the focus was on artificial intelligence (AI) and embedded AI. At the event, Oracle demonstrated progress in adding useful AI-enabled capabilities to its business applications, especially in finance and accounting, supply chain, HR and revenue management. To put this into context, across the software industry, AI is already at work in many finance-focused applications that are currently available, albeit often in limited release. We are in...

Today’s workforce places a high expectation on an enterprise’s commitment to fostering a fair and inclusive workplace. Numerous advances have been made in technology and employment regulations in the past few years, elevating the need and urgency for equitable and transparent operations relative to employee compensation. Technology plays a critical role in unlocking an enterprise’s ability to modernize its compensation practices and enact a system of processes designed to ensure a fair and...

Value-added tax is a consumption tax levied at every point in a supply chain—from production to final sale. It’s based on the difference between the cost of production and the selling price of a product or service, or the value added. Sales taxes are different in that they are generally collected only at the final point of sale to the ultimate consumer. Enterprises collect the value-added tax from customers when they sell goods or services and remit the collected VAT to the relevant national or...

I previously wrote about the potential for rapid adoption of the data lakehouse concept as enterprises combined the benefits of data lakes based on low-cost cloud object storage with the structured data processing functionality normally associated with data warehousing. By layering support for table formats, metadata management and transactional updates and deletes as well as query engine and data orchestration functionality on top of low-cost storage of both structured and unstructured data,...

Field service operations are not often discussed as part of enterprise customer experience planning, but there is a strong argument that they should be seen as an important factor driving how customers perceive brands. Like contact centers, field service teams are dealing with the advance of startling new technologies that can be expensive and disruptive. The flip side of disruption, though, is that it presents interesting opportunities for improving customer-related outcomes.

We’re quickly approaching the moment when it becomes clear that artificial intelligence (AI) and generative AI (GenAI) will not be free. As that happens, we will discover who’s willing to pay how much and for what. After nearly 18 months of unlimited use-case fantasizing, it should be obvious that not all the potential applications of AI can be realized over the next three to five years because they fail a cost/benefit test. In theory, AI’s potential is almost limitless, but so far, little...

The artificial intelligence (AI) market is exploding with activity, which is part of the reason we recently announced that we have dedicated an entire practice at Ventana Research to the topic. Large language models (LLMs) and generative AI (GenAI) have taken the AI world by storm. In fact, we assert that through 2026, one-half of all AI investments will be based on generative rather than predictive AI. My colleague Rob Kugel has written about how AI can improve productivity and benefit the...

The tax provision process is an essential part of the close process and a core responsibility of tax departments. This process estimates the amount of income tax an enterprise will have to pay tax authorities in the jurisdictions in which it operates. Tax accountants derive the number by adjusting the reported net income with a variety of permanent differences, such as expenses that are not deductible and temporary differences–for example, using allowable accelerated depreciation for tax...

Many organizations have adopted DataOps to apply agile development, DevOps and lean manufacturing processes to the development, testing, deployment and orchestration of data integration and processing pipelines. The most likely ultimate outcome of these pipelines is the analytics reports and dashboards enterprises rely on to make business decisions.

If you search “for want of a nail” on your browser, you’ll discover the age-old wisdom that seemingly trivial things can have a far-reaching impact. It’s a parable for artificial intelligence used in business. Deconstruct the imagined big-picture impact of AI and there are thousands of minor tasks that soon will require little or no human involvement in the interstices of an end-to-end process. Humans will still be indispensable, but they won’t be doing predictably repetitive work....

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Digital Communications Ventana Research Buyers Guide is the distillation of a year of market and product research by Ventana Research.

There have been a multitude of potential use cases for artificial intelligence (AI) and generative AI (GenAI) dreamed up over the past 18 months. ISG-Ventana Research describes AI as the development of systems and software capable of automating tasks that have previously required human intelligence. It encompasses machine learning (ML), deep learning and GenAI to deliver capabilities including predictions, recommendations, personalization, speech and visual recognition as well as translation...

It has been a predominant buzzword for several years across all areas of human resources (HR), but artificial intelligence (AI) and learning and development (L&D) are finally beginning to integrate at scale, and it is one of the most transformative evolutions for the function of learning and development in the last 15 years. For a few years, we have been learning more about how AI will impact our daily personal lives, and more recently we have seen widespread evidence of how AI will impact our...

Analytics software is used by business analysts and decision-makers to facilitate the generation of insights from data. It encompasses business intelligence and decision intelligence software, including reports and dashboards as well as embedded analytics and the development of intelligent applications infused with the results of analytic processes. Analytics software enables enterprises to improve business outcomes by operating more efficiently, accelerating product development and enhancing...

The importance of human resources technology in the workplace is growing at a phenomenal pace. While many HR applications like payroll, benefits management and human resource information systems have been perceived as critical, the new sense of criticality is more extensive than ever. HR technology is necessary to power the function of HR, but it also needs to serve as the leading example of how to engage, embrace and include all workers in the workplace experience and community. HR...

I recently wrote about the development, testing and deployment of data pipelines as a fundamental accelerator of data-driven strategies. As I explained in the 2023 Data Orchestration Buyers Guide, today’s analytics environments require agile data pipelines that can traverse multiple data-processing locations and evolve with business needs.

As a business application tech analyst, I tend to focus more on B2B than B2C and the differences between the two. So, when it comes to digital commerce, I am interested in the differences from a process or functional point of view and therefore the potential digital commerce application or platform needs required to support B2B commerce. With more B2B enterprises looking to provide access in a timely manner and when and where the customer chooses, digital commerce is a growing part of the...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Ventana Research Workforce Management Suites Buyers Guide is the distillation of a year of market and product research by Ventana Research. 

I previously explained how master data management helps provide trust in data, making it one of the most significant aspects of an enterprise’s strategic approach to data management. More recently, I discussed how it has a role to play in accelerating data democratization as part of data intelligence initiatives. Along with data quality, MDM enables organizations to ensure data is accurate, complete and consistent to fulfill operational business objectives. While it is an established and mature...

Sage Intacct recently held its annual user conference, and while there were plenty of product announcements and roadmap presentations, my focus here is on the artificial intelligence elements. AI–both predictive and generative–is the most important capability and differentiator in software aimed at finance and accounting departments. Ventana Research asserts that by 2027, almost all vendors of ERP software will incorporate AI to reduce workloads, speed processes and decrease errors.

I recently attended the Salesforce Trailblazer DX event to learn more about Salesforce’s artificial intelligence products and strategy. Fueled by generative AI, awareness and investment in AI seems to be exploding. ISG research shows that enterprises plan to nearly triple the portion of budgets allocated to AI over the next two years. This doesn’t come as a big surprise when you look at the outcomes enterprises are achieving: Of those that have invested in AI, more than 8 in 10 (84%) have had...

Enterprises are increasingly recognizing the need to streamline operations for efficiency, agility and innovation. This has led to various “operations” or “Ops” initiatives, each focusing on a specific aspect of enterprise IT. From software development and data analytics to IT and cloud management, these Ops groups are transforming the way enterprises operate and compete.

I wrote recently about the role that data intelligence has in enabling enterprises to facilitate data democratization and the delivery of data as a product. Data intelligence provides a holistic view of how, when, and why data is produced and consumed across an enterprise, and by whom. This information can be used by data teams toensure business users and data analysts are provided with self-service access to data that is pertinent to their roles and requirements. Delivering data as a product...

Data and analytics have become increasingly important to all aspects of business. The modern data and analytics stack includes many components, which creates challenges for enterprises and software providers alike. As my colleague Matt Aslett points out, a better term might be modern data and analytics smorgasbord. There are arguments for and against using an assortment of tools versus a consolidated platform. For example, purchasing, integrating and deploying a variety of tools can be complex....

The development, testing and deployment of data pipelines is a fundamental accelerator of data-driven strategies, enabling enterprises to extract data from the operational applications and data platforms designed to run the business and load, integrate and transform it into the analytic data platforms and tools used to analyze the business. As I explained in our recent Data Pipelines Buyers Guide, data pipelines are essential to generating intelligence from data. Healthy data pipelines are...

As enterprises seek to increase data-driven decision-making, many are investing in strategic data democratization initiatives to provide business users and data analysts with self-service access to data across the enterprise. Such access has long been a goal of many enterprises, but few have achieved it. Only 15% of participants in Ventana Research’s Analytics and Data Benchmark Research say their organization is very comfortable allowing business users to work with data that has not been...

Smart manufacturing is a strategic operating approach that aligns advanced manufacturing technology with system and process design principles to promote adaptability. It is a digital, event-driven, collaborative orchestration of physical and digital processes designed to increase productivity, efficiency, adaptability and resilience. These systems use technologies to coordinate the planning and execution of even disparate operations within factories and across an entire manufacturing supply...

In the technology industry, 2023 will be remembered as the year of generative artificial intelligence. Yes, the world was made aware of GenAI when ChatGPT was publicly launched in November of 2022, but few knew the impact it would have at that point in time. Since then, GenAI has taken the world by storm, with vendors applying the technology to make it easier to ask questions about data, write code (including SQL), prepare data for analyses, document data pipelines and use software products...

The workforce of today has been very clear with their needs, wants and expectations. They need to feel seen, valued, heard, included and empowered. They want to work in an organization that feels like a community and aligns with their personal value systems. Importantly, they expect access to technology and to be developed and supported as they navigate their careers.

Artificial intelligence seems poised to change everything, although naturally a great deal of attention tends to be paid to the cool things it makes possible. AI can also make the humdrum less tedious and even transform the dullest of back-office operations into something more meaningful. For example, AI can take accounts receivable automation to the next level. 

The next phase of buying for contact centers and adjoining service/customer experience (CX) teams is going to be heavily influenced by how vendors develop tightly integrated ecosystems and define use cases and benefits across enterprise personas. There are more people involved in the work of delivering customer service, and a broader technology landscape from which buyers can choose their software applications. Platforms now function well beyond the communications needs of the contact center,...

By the year 2025, the U.S. Department of Labor estimates that the generational makeup of our workforce will be:

Is your organization prepared for the increasingly sophisticated and pervasive cyber threats that are challenging enterprise CIOs and IT leaders? Our previous analyst perspective underscored the importance of protecting digital assets and driving business growth with Continuous Threat Exposure Management (CTEM) — a proactive approach to identifying and managing cyber threats. In this perspective, we delve into the crucial business and technology considerations that enterprises must weigh when...

Contact centers have collected customer feedback almost as long as there have been telephones. The simple binary question "Did I provide you with good service today," or some variation is a common feature of agent scripts that contact center leadership uses to produce snap assessments of agent performance. Today’s analytic approaches are becoming more common, producing more insightful and nuanced pictures of what customers want, raising the question of whether enterprises understand how best to...

Much development and marketing resource is being directed at technology that supports tracking and managing the customer experience (CX) and identifying prospects. All of this is good for business and highlights some of the exciting potential for artificial intelligence (AI) and generative AI (GenAI) to really accelerate the basic need of matching buyers and sellers to create more efficient markets for the benefit of all. But part of the B2B customer experience also revolves around quality and...

Interest in artificial intelligence (AI) is exploding driven in large part by the widespread interest in generative AI. ISG’s AI Buyer Behavior Survey reported that more than 6 in 10 participants have at least one AI application in production. However, despite the ease with which individuals can use AI as a result of natural language processing, creating and managing AI models is still a challenge. First, there is a shortage of skills. Second, the process itself involves many parts, each of...

Cloud computing has had an enormous impact on the analytics and data industry in recent decades, with the on-demand provisioning of computational resources providing new opportunities for enterprises to lower costs and increase efficiency. Two-thirds of participants in Ventana Research’s Data Lakes Dynamic Insightsresearch are using a cloud-based environment as the primary data platform for analytics. 

Zoho recently held its annual analyst day to communicate its strategy, objectives and product roadmap. The privately held company, headquartered in Chennai, Tamil Nadu, India, has an unconventional approach to the software market. Its self-described corporate philosophy emphasizes making bold moves that challenge assumptions. Its design engineering approach stresses simplicity and cost while aiming to provide easy-to-use software with sufficient capabilities to improve personal and...

It is well known that data integration, transformation and preparation represent a significant proportion of the time and effort required in any analytics project. Traditionally, operational data platforms are designed to store, manage, and process data to support worker-, customer- and partner-facing operational applications, and data is then extracted, transformed, and loaded (or “ETLed”) into a separate analytic data platform, which is designed to store, manage, process, and analyze data....

Cyber threats are becoming more sophisticated and pervasive, posing a major challenge for CIOs and IT leaders. To protect their digital assets and drive business growth, they need a new approach to security: Continuous Threat Exposure Management (CTEM). CTEM software continuously monitors and manages the enterprise’s exposure to cyber risks, enabling a swift and effective response to any security incident. In this analyst perspective, we will explore how CTEM software works, why it is essential...

After a year of near-constant AI chatter, the broad strokes of how the technology will roll out in business over the next three to five years are coming into place. It’s almost trite but worth repeating that artificial intelligence will drive a substantial boost in productivity as it’s adopted. Rather than making large swathes of jobs obsolete, it will take the robotic work out of those job descriptions, enabling people to focus on tasks with a greater economic return. 

The first wave of discussions around artificial intelligence (AI) in the contact center was focused on providing software buyers with a general understanding of what the technology could do. Now the conversations are becoming more specific, focused and direct. Buyers are more aware of the spectrum of available use cases and appear to be exploring how to map new tools to the particular business problems they face. Contact center buyers are approaching new technology deployments (or enhancements...

With a year of AI-everywhere-all-the-time chatter now in the rearview mirror, finance and accounting department executives appear to be in a state of apprehension and well-tuned skepticism about the impact this technology will have on their organization. There are solid reasons to believe that the next few years will be transformative, making it important for departments to adopt a fast-follower approach to artificial intelligence. Rather than being a laggard, leaders must be ready to take...

I have previously written about the impact of intelligent operational applications on the requirements for data platforms. Intelligent applications are used to run the business but also deliver personalization, recommendations and other features generated by machine learning and artificial intelligence. As such, they require a combination of operational and analytic processing functionality. The emergence of these intelligent applications does not eradicate the need for separate analysis of...

We live in an era of uncertainty, not unpredictability. Managing in uncertain times is always difficult, but tools are available to improve the odds for success by making it easier and faster to plan for contingencies and scenarios. Software makes it possible to manage ahead of any future event, connecting the tactical trees to the strategic forest. The purpose of planning is not just to create a plan: Enterprises spend time thinking ahead because it enables leadership teams, executives and...

Unstructured data has been a significant factor in data lakes and analytics for some time. Twelve years ago, nearly a third of enterprises were working with large amounts of unstructured data. As I’ve pointed out previously, unstructured data is really a misnomer. The data is structured; it's just not structured into rows and columns that fit neatly into a relational table like much of the other information enterprises process. Consequently, it requires different skills, different technology...

Digitally transforming finance operations has been a priority since 2020. For purchasing and the procure-to-pay cycle, software can streamline processes, shorten process times, reduce unnecessary costs, provide greater visibility into cash flows, increase control and improve results. Digitizing operations helps attract and retain the best talent because professionals spend less time on mechanical, repetitive tasks. For all these reasons, beginning this year, Ventana Research’s Office of Finance...

The migration of on-premises applications to the cloud has become more than just a technological shift; it’s a strategic imperative for enterprises. This transition, driven by the need for competitiveness, agility and responsiveness in a rapidly evolving business environment that operates at the speed of digital, is not a simple task. It requires a careful balance between the technology roadmap and the strategic business objectives of the organization.

The increasing importance of intelligent operational applications driven by artificial intelligence (AI) is blurring the lines that have traditionally divided the requirements between operational and analytic data platforms. Operational data platforms have traditionally been deployed to support applications targeted at business users and decision-makers to run the business, with analytic data platforms typically supporting applications used by data and business analysts to analyze the business.

We’ve been saying for years that natural language processing (NLP) and natural language analytics would greatly expand access to analytics. However, prior to the explosion of generative AI (GenAI), software providers had struggled to bring robust natural language capabilities to market. It required considerable manual effort. Many analytics providers had introduced natural language capabilities, but they didn’t really resonate with enterprise requirements. They required significant effort to...

Revenue and sales performance used to be the preserve of a few software providers as many enterprises made do with in-house solutions, often built on the ubiquitous spreadsheet. But increasingly managing revenue and sales performance is becoming too complex as business models are changing in response to customer behavior.

Ventana Research recently announced its 2024 Market Agenda for Human Capital Management, continuing the guidance we have offered for two decades to help enterprises derive maximum potential from workforce- and people-related technology investments and initiatives. In crafting this Market Agenda, we focused on essential themes that are critical for HR organizations and for the software providers supporting them. The transformative nature of AI has not just begun to bring intelligence to HCM; it...

We are going through an analytics revolution in and around contact centers. There is more data to analyze and better tools to conduct the analysis. One important advancement is assessing customer sentiment and using it to predict (and influence) behavior. Enterprises are using customer experience programs to identify and act upon hidden "moments of leverage" where customers may be inclined or primed to make a purchase. To do that effectively, enterprises need insight into how the customer...

I am excited to announce that I have joined Ventana Research and ISG to lead coverage of the Human Capital Management technology practice, including Continuous Payroll, Employee Experience, Learning Management, Talent Management, Total Compensation Management and Workforce Management. 

I have previously written about the functional evolution and emerging use cases for NoSQL databases, a category of non-relational databases that first emerged 15 or so years ago and are now well established as potential alternatives to relational databases. NoSQL is a term used to describe a variety of databases that fall into four primary functional categories: key-value stores, wide-column stores, document-oriented databases and graph databases. Each is worthy of further exploration, which is...

With Ventana Research’s 2024 Digital Business Market Agenda, we continue the guidance we have offered for two decades to help enterprises derive maximum value from digital business technology investments. Through our market research and expertise, we identify trends and best practices and share insights on how to achieve technological effectiveness, particularly in key processes and systems to engage the workforce.

Sales and revenue operations teams have for the most part traditionally relied on CRMs for information relating to leads and opportunities. For inside sales (sometimes referred to as high-velocity sales) as well as field sales, relevant product, pricing and customer have been loaded or entered into the CRM to be accessed via reports, dashboards or spreadsheets. For inside sales teams, dialers with prioritized seek lists were an additional need. Yet traditional CRM software providers were...

Ventana Research recently announced its 2024 Market Agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help enterprises derive optimal value from business technology and improve outcomes. 

Ventana Research recently announced its 2024 Market Agenda for Artificial Intelligence, continuing the guidance we have offered for two decades to help enterprises derive optimal value from technology and improve business outcomes.

Ventana Research recently announced its 2024 Market Agenda for Digital Technology. This agenda is designed to provide expertise to enterprises across various industries, helping them prioritize technology investments that enhance workforce effectiveness, customer engagement and enterprise agility. Digital Technology is especially important for CIO and Chief Digital Officers looking to rationalize and modernize their IT portfolio. Our expertise will see a significant expansion on this topic in...

The speed of innovation and transformation has picked up considerably in the 2020s, thanks to the confluence of artificial intelligence (AI), cloud computing and the pandemic. Modern consumers have wildly different expectations than their predecessors when it comes to service delivery, whether that means a preference for digital channels and self-service or a willingness to do their own troubleshooting and research. As a result, buying an operating platform for a contact center is not a simple...

In recent years, many enterprises have migrated data platform workloads from on-premises infrastructure to cloud environments, attracted by the promised benefits of greater agility and lower costs. The scale of cloud data platform adoption is illustrated by Ventana Research’s Data Lakes Dynamic Insights research: For two-thirds (66%) of participants, the primary data platform used for analytics is cloud based. As the quantity and importance of the data platform workloads deployed in the cloud...

Ventana Research recently announced its 2024 research agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help enterprises across industries derive optimal value and improved outcomes from business technology. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they do not always have the guidance they need to embrace technology. As we look forward to 2024, we are focusing on the entire selling...

Ventana Research recently announced its 2024 market agenda for Operations and Supply Chain, continuing the guidance we have offered for more than two decades to help enterprises across industries derive optimal value and improved outcomes from business technology.

Ventana Research recently announced its 2024 Market Agenda for Analytics and Data, continuing the guidance we have offered for two decades to help enterprises derive optimal value and improve business outcomes.

Ventana Research recently announced its Market Agenda in the expertise area of Customer Experience. CX has emerged as a way for enterprises to demonstrate value and stand out in the marketplace. The technology underlying modern CX is transitioning from tools that are based on communication to those centered on data analysis and process automation. No technology has had as dramatic impact as quickly as Generative AI, which has upended the industry. It allows enterprises to build great...

Since a majority of today’s workforce wasn’t around in the 1990s, it’s worth noting that “business process reengineering” was all the rage. The purpose was to review, restructure and redesign core business processes to achieve substantial improvements in market and customer responsiveness, productivity, cycle times and quality. One reason for its popularity (beyond being a money spinner for consultants) was the promised ability for the newly available enterprise resource planning systems to be...

Imagine a world where artificial intelligence (AI) seamlessly integrates into every facet of your business, only to subtly distort your data and skew your insights. This is the emerging challenge of AI hallucinations, a phenomenon where AI models perceive patterns or objects that do not exist or are beyond human detection.

Ventana Research recently announced its 2024 Market Agenda for the Office of Finance, continuing the guidance we have provided since 2004 on the practical use of technology for the finance and accounting department. Our insights and best practices aim to enable enterprises to operate with agility and resiliency, improving performance and delivering greater value as a strategic partner.

Ventana Research has announced its market agenda for 2024, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology industry. Our research and insights are backed by our expertise and independence, and we do not share our Market Agenda or our market research, including analyst and market perspectives, with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the...

I recently published an Analyst Perspective on how the rise of omnichannel buyer engagement coupled with subscription pricing is increasing the complexity in achieving corporate targets. An example is the software provider who implemented a new self-service capability to speed fulfillment for existing customers by enabling the direct purchase of additional licenses without assistance from the assigned salesperson. But the desired outcome of faster fulfillment wasn’t realized. The initiative did...

Discussion about potential deployment locations for analytics and data workloads is often based on the assumption that, for enterprise workloads, there is a binary choice between on-premises data centers and public cloud. However, the low-latency performance or sovereignty characteristics of a significant and growing proportion of workloads make them better suited to data and analytics processing where data is generated rather than a centralized on-premises or public cloud environment. ...

Sales and operations planning (S&OP) is trending toward becoming more strategic in product-centric companies through the end of the decade. The purpose of S&OP has grown in importance. Since the mid-teens, the trade and economic environment has become less benign and more unpredictable, forcing many enterprises to redesign their supply chains for resiliency while still surmounting the dual challenges of remaining cost competitive and achieving financial targets. Over the past decade, there have...

Every contact center agent represents an incredible investment in time and money even before that person starts working with customers. The costs associated with the labor force — and the need to continually replace agents who leave — have long forced managers to use technology to optimize performance and processes. Much of the technology that was developed decades ago is still relevant and in use for quality management and workforce efficiency. Advances in related areas like artificial...

As articulated in Ventana Research’s Data Platforms Buyer’s Guide and DataOps Buyer’s Guide research, the combination of cloud computing and advanced analytics has lowered the cost of storing and processing large volumes of data, accelerating the emergence of new data platform and data operations products that enable organizations to gain operational efficiency and competitive advantage. The right combination of data platform and data management products is essential to ensure that the right...

In the evolving landscape of business operations, intelligent automation has emerged as a key driver of productivity, operational efficiency and workforce satisfaction. Each facet of an organization perceives the value of automation through the lens of its unique objectives and goals. In a previous perspective, I shared the reasons why enterprise organizations are leaning towards automating business and technology workflows, highlighting three pivotal business and technology trends that are...

The recent launch of the AI Alliance, a coalition of more than 50 corporations and research institutions engaged in artificial intelligence (AI) development (including AMD, CERN, Cornell University, Dell Technologies, IBM, Intel, Linux Foundation, Meta, NASA, Oracle, ServiceNow and Sony Group), aims to achieve the following objectives:

The phrase ‘big data’ may have largely gone out of fashion, but the concept of storing and processing all relevant data continues to be important for enterprises seeking to be more data-driven. Doing so requires analytic data platforms capable of storing and processing data in multiple formats and data models. This will be an important focus for the forthcoming Data Platforms Buyer’s Guide 2024. 

The pandemic laid bare the tenuous relationship between many contact centers and their agents. The abrupt shift to remote work was just one component of the changes still under way. The past four years have also seen enterprises reckoning with questions about how to hire, what to pay their employees, what skills are needed and how an avalanche of new technology will change their operations. 

I have a phrase I like to use when describing the changing nature of sales: Not all revenue and sales dollars look the same. This is in reference to the changing nature of both how in addition to traditional offerings, organizations are now selling subscription and usage-based products and services through multiple channels. These customer-driven shifts in the approach to buying and selling are also altering the economics of the B2B and B2B business models. 

Ensuring digital effectiveness requires insights into how enterprises can provide the best outcomes through people, processes and technologies. Armed with those insights, business and technology investments can effectively innovate and streamline organizational processes.

Billtrust software manages the full accounts receivable (A/R) cycle, from invoicing to payments, to increase the productivity of the A/R staff while providing customers with a better experience and reducing frictions in their order-to-pay motions. The company’s unified A/R software supports credit application automation, invoice delivery, collections, cash application, payment management and a business payments network (BPN).

I recently discussed how fashion has a surprisingly significant role to play in the data market as various architectural approaches to data storage and processing take turns enjoying a phase in the limelight. Pendulum swing is a theory of fashion that describes the periodic movement of trends between two extremes, such as short and long hemlines or skinny and baggy/flared trousers. Pendulum swing theory is similarly a factor in data technology trends, with an example being the oscillation...

It often takes longer to adopt new technology in the customer service delivery environment than in other business areas. In fact, service operations are among the most efficient and well-organized processes (despite what consumers might think). Because both the processes and the technology that drive them are deeply engrained in many companies, many people resist large-scale transformation projects because of their disruption and the uncertainty of outcomes. 

Doing more by doing less means using artificial intelligence and related technologies to make financial planning and analysis organizations more productive. By eliminating low-value and unproductive work, AI enables FP&A teams to free up considerable time for more useful and consequential forecasting, planning, budgeting, analysis and reporting. 

I previously described how Oracle had positioned its database portfolio to address any and all data platform requirements. The caveat to that statement at the time was that any organization wanting to take advantage of the company’s flagship Oracle Autonomous Database could only do so using Oracle Cloud Infrastructure (OCI) cloud computing service, their own datacenter or a hybrid cloud environment. The widespread popularity of Oracle Database and the advanced automation capabilities delivered...

We conducted our recent Smart Financial Close Dynamic Insights Research in part to assess to what extent the substantial disruptions of the pandemic have impacted the accounting close. When office lockdowns began in the first quarter of 2020, many finance departments were challenged to conduct the quarterly close remotely without face-to-face interactions. In the United States, the Securities and Exchange Commission was so concerned that corporations would be unable to meet filing deadlines...

insightsoftware offers a portfolio of software designed mainly for the office of finance to handle reporting, budgeting and planning, consolidation and close management, business intelligence (BI) and analytics, as well as compliance. The company’s applications directly address a core issue confronting many finance department executives today: Productivity. The U.S. Bureau of Labor statistics reported that 17% of accountants retired or resigned in the 2020-22 period, cutting the available...

Verint’s November analyst conference was an opportunity to flesh out the strategies unveiled earlier in the year on AI deployment and on “Open CCaaS,” a moniker describing how contact centers are provisioned going forward. The company displayed notable progress, particularly in rolling out AI bots for numerous real-world applications. 

There are stark reminders that all is not well in business-to-business sales and marketing land. Many organizations struggle to hit revenue targets, and individuals consistently fail to hit their quotas. Various reasons are put forward, but the more convincing argument is that buyer behavior has transformed over the years, requiring changes to the traditional way of engaging with B2B prospects and customers. Even Jon Miller, co-founder of Marketo, has acknowledged that the process on which he...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Global Payroll Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum of...

Board offers a platform that enables financial planning and analysis (FP&A) groups to forecast, plan, budget, analyze and report, using a consistent set of data from across the business to speed these processes, improve forecast and planning accuracy, and accelerate analysis and reporting. Board was categorized as an Exemplary Vendor in our Ventana Research Business Planning Value Index, with leading in Manageability and Reliability.  

I recently articulated some of the reasons why IT teams can fail to deliver on the business requirements for data and analytics projects. This is an age-old and multifaceted problem that is not easily solved. Organizations have a role to play in alleviating the issue by ensuring that their business processes and project planning support a collaborative approach in which business and IT professionals work together. Data and analytics product vendors can also help by delivering products that are...

The 2023 Ventana Research Buyers Guide for Global Payroll research enables me to provide observations about how the market has advanced. 

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Domestic Payroll Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum of...

The 2023 Ventana Research Buyers Guide for Domestic Payroll research enables me to provide observations about how the market has advanced. 

The emphasis on environmental, social and governance (ESG) issues has been growing for some time. I participated in the development of the Sustainability Accounting Standards Board (SASB) as a software industry expert more than a decade ago. The rise of ESG’s profile in corporate reporting is the latest evolution of “responsible investing,” a topic that goes back centuries in the west. The modern era of responsible investing took form in the United States beginning in the 1960s and then...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Payroll Management Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Human Capital Management vendors supporting the spectrum...

For at least five years, it has been clear that innovation in technology for communication and business processes is accelerating. This year, that trend has been especially notable with the explosive emergence of artificial intelligence in the contact center software market. But what tends to get lost in the excitement around innovation is what sits downstream of the development process: the impact of new technology on how buyers organize the processes and the disruption that new technology...

The 2023 Ventana Research Buyers Guide for Payroll Management research enables me to provide observations about how the market has advanced. 

I previously wrote about how document-database providers have added support for ACID transactions and the SQL query language, making their products increasingly suitable for use as replacements for applications that previously depended on relational databases. Adoption of non-relational NoSQL databases is by no means reliant on displacing incumbent relational databases, and initial adoption is often driven by differentiating capabilities, such as developer agility and application flexibility....

SuiteWorld, the annual user conference from Oracle NetSuite, focused on three topics: artificial intelligence, a reimagination of the role NetSuite can play in managing an organization and emphasizing the value to existing customers of using more of what NetSuite has to offer.

I have previously written about the functional evolution and emerging use cases for NoSQL databases, a category of non-relational databases that first emerged 15 or so years ago and are now well established as potential alternatives to relational databases. NoSQL is a term used to describe a variety of databases that fall into four primary functional categories: key-value stores, wide-column stores, document-oriented databases and graph databases. Each is worthy of further exploration, which is...

I previously wrote about the challenge facing distributed SQL database providers to avoid becoming pigeonholed as only being suitable for a niche set of requirements. Factors including performance, reliability, security and scalability provide a focal point for new vendors to differentiate from established providers and get a foot in the door with customer accounts. Expanding and retaining those accounts is not necessarily easy, however, especially as general-purpose data platform providers...

Because artificial intelligence is top-of-mind, Workday spent a great deal of time on the topic at its recent Workday Rising annual user group meeting in San Francisco. It was front and center in the general sessions, in the announcements made at the event and in the product roadmaps.

Alteryx was founded in 1997 and initially focused on analyzing demographic and geographically organized data. In 2006, the company released its eponymous product that established its direction for what the product is today. In 2017, it went public in an IPO on the NYSE. At the time of the IPO, Alteryx was focusing much of its marketing efforts on the data preparation market, particularly to support Tableau. Throughout this time though, Alteryx offered much more than data preparation. As a...

I previously discussed the trust and accuracy limitations of large language models, suggesting that data and analytics vendors provide guidance about potentially inaccurate results and the risks of creating a misplaced level of trust. In the months that have followed, we are seeing some clarity from these vendors about the approaches organizations can take to increase trust and accuracy when developing applications that incorporate generative AI, including fine-tuning and prompt engineering. It...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. TheVentana Research 2023 Data Observability Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to data vendors supporting the spectrum of...

The 2023 Ventana Research Buyers Guide for Data Observability research enables me to provide observations about how the market has advanced. 

NICE held its annual Analyst Summit this month in the magnificent high-altitude mountains of Peru, a fantastic environment in which to hear top executives share insights into the changing company and industry. NICE has been very successful in navigating the industry transition from voice-centric interactions to a digital-first posture. Consumer behavior is one of the underlying causes of this shift, forcing many organizations to rethink customer experience strategies.

In my past perspectives, I’ve written about the evolution from data at rest to data in motion and the fact that you can’t rely on dashboards for real-time analytics. Organizations are becoming more and more event-driven and operating based on streaming data. As well, analytics are becoming more and more intertwined with operations. More than one-fifth of organizations (22%) describe their analytics workloads as real time in our Data and Analytics Benchmark Research and nearly half (47%) of...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Data Orchestration Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to data vendors supporting the spectrum of...

The 2023 Ventana Research Buyers Guide for Data Orchestration research enables me to provide observations about how the market has advanced. 

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Data Pipelines Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Data vendors supporting the spectrum of Data...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Business Planning Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Office of Finance vendors supporting the...

The 2023 Ventana Research Buyers Guide for Data Pipelines research enables me to provide observations about how the market has advanced. 

The 2023 Ventana Research Buyers Guide for Business Planning research enables me to provide observations about how the market has advanced. 

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 DataOps Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Data vendors supporting the spectrum of DataOps....

I previously described how Databricks had positioned its Lakehouse Platform as the basis for data engineering, data science and data warehousing. The lakehouse design pattern provides a flexible environment for storing and processing data from multiple enterprise applications and workloads for multiple use cases. I assert that by 2025, 8 in 10 current data lake adopters will invest in data lakehouse architecture to improve the business value generated from the accumulated data.

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Mobile Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the spectrum...

Human resources has long been stereotyped as the department that relies on intuition and experience in decision-making. Enterprises have evolved to understand the importance of their workforce to achieving business outcomes and not just as a line item in the expense column of a balance sheet, earning HR executives a seat in Lin Manuel Miranda’s eponymous “room where it happens.” In doing so, those very executives must be armed with the data that ties worker performance to business outcomes;...

The 2023 Ventana Research Buyers Guide for DataOps research enables me to provide observations about how the market has advanced. 

The 2023 Ventana Research Buyers Guide for Mobile Analytics research enables me to provide observations about how the market has advanced. 

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Collaborative Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the...

The 2023 Ventana Research Buyers Guide for Collaborative Analytics research enables me to provide observations about how the market has advanced. 

The environment around customer experience is being disrupted by a series of technical and organizational shifts ranging from artificial intelligence to work-from-home to deep customer analytics. When times change, it’s helpful for people to have a framework to organize their thinking and actions. I believe there are two dominant frameworks used to organize business approaches to customers. One is rooted in the efficiency of the contact center (let’s call it “CC thinking”), and the more...

When my father entered the workforce in the 1950s, his path was relatively clear. He graduated high school, went to work in his chosen trade, did a stint in the Navy Reserves, and continued in the same or adjacent career until he retired. The same was true for my uncle, who chose to go to college but joined a firm working in his field, worked hard to be promoted, and changed companies one time before retiring as an executive. But the nature of work and job-hunting has undergone a radical...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Embedded Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the spectrum...

The 2023 Ventana Research Buyers Guide for Embedded Analytics research enables me to provide observations about how the market has advanced. 

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Augmented Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics and Data vendors supporting...

The 2023 Ventana Research Buyers Guide for Augmented Analytics research enables me to provide observations about how the market has advanced. 

In today’s rapidly evolving digital security landscape, organizations face the challenge of maintaining robust network security resilience. Chief information officers battling increasingly sophisticated cyber threats and the growing complexity of enterprise networks must enhance network security posture with advanced technologies to stay ahead of potential threats. One such technology is DDI – the integration of DNS, DHCP and IPAM.

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Analytics and Data Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the spectrum...

The 2023 Ventana Research Buyers Guide for Analytics and Data research enables me to provide observations about how the market has advanced.

Network security resilience is the ability to withstand and recover from cyber-attacks. To achieve this, organizations need to use DDI technology. DDI stands for DNS, DHCP and IPAM. These are three services that help devices connect and communicate on a network.

The data platforms market may appear to have little or nothing to do with haute couture, but it is one of the data sectors most strongly influenced by the fickle finger of fashion. In recent years, various architectural approaches to data storage and processing have enjoyed a phase in the limelight, including data warehouse, data mart, data hub, data lake, cloud data warehouse, object storage, data lakehouse, data fabric and data mesh. These approaches are often heralded as the next big thing,...

The acquisition of Splunk by Cisco marks a significant milestone in the digital security industry. This strategic move combines the strengths of two industry leaders, offering a suite of products and services underpinned by artificial intelligence technologies. However, like any major business decision, it comes with challenges and potential risks. Ventana Research presents an analysis of the strengths, weaknesses, opportunities and threats associated with this acquisition, offering valuable...

Despite a focus on being data-driven, many organizations find that data and analytics projects fail to deliver on expectations. These initiatives can underwhelm for many reasons, because success requires a delicate balance of people, processes, information and technology. Small deviations from perfection in any of those factors can send projects off the rails.

Customer relationship management systems have been around since Tom Siebel created one while working at Oracle in the late ‘80s and then monetized it founding Siebel Systems that eventually was bought by Oracle. When Salesforce launched its “No Software” slogan in the early 2000s, CRM moved to the cloud, but the concept was still based on a object model centered around an opportunity that represented a potential sale. The user interface allowed entry of data to the opportunity, along with...

In the realm of business process and workflow management, few names stand as tall as ServiceNow. After gaining traction for its cloud-based platform designed to help organizations manage and track IT service requests, the brand has grown into a behemoth, offering a wide range of services aimed at automating and optimizing business processes. Yet, in recent years, there’s been a notable and significant addition to the company's portfolio as it moved firmly into the realm of human capital...

Organizations are continuously combining data from diverse and siloed sources for analytical, artificial intelligence and machine learning projects. As the volume of data grows, it becomes challenging for organizations to manage and keep current to extract valuable insights in a timely manner.

I have written before about the rising popularity of the data fabric approach for managing and governing data spread across distributed environments comprised of multiple data centers, systems and applications. I assert that by 2025, more than 6 in 10 organizations will adopt data fabric technologies to facilitate the management and processing of data across multiple data platforms and cloud environments. The data fabric approach is also proving attractive to vendors, including Microsoft, as a...

Software supply chain digital security is a hot topic, especially after cyberattacks on SolarWinds, Colonial Pipeline and Kaseya. These attacks have exposed the vulnerabilities and risks that exist in the software products and services that organizations rely on for their daily operations. How can organizations protect themselves from these threats and ensure the quality and integrity of software products? One possible approach is to adopt a software bill of materials (SBOM).

At one point, analytics and business intelligence were considered non-mission critical activities. One of the primary concerns in designing analytics systems was to ensure they didn’t interfere with or draw computing resources away from operational systems. But today, analytical systems are integral to many aspects of operations. More than 9 in 10 participants in our Analytics and Data Benchmark Research reported analytics had improved activities and processes. However, most analytics and BI...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Contact Centers Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Customer Experience vendors supporting the...

The 2023 Ventana Research Buyers Guide for Contact Centers research enables me to provide observations about how the market has advanced. In this modern, digital age of customer experience, the journey of engagement across every channel and device must be orchestrated effectively. Organizations, no matter the industry, have inbound and outbound interactions and rely on contact centers to fulfill operational and revenue objectives. The utilization of cloud computing has enabled a new generation...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Agent Management Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Customer Experience vendors supporting the...

The 2023 Ventana Research Buyers Guide for Agent Management research enables me to provide observations about how the market has advanced.

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Contact Center Suites Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Customer Experience vendors supporting...

In accounting terms, working capital includes current assets (short-term items such as cash, money due from customers and inventory) and current liabilities (typically payments due to suppliers and loan amounts that must be repaid within one year). Working capital management is a prime function of the finance organization, designed to balance often-conflicting objectives related to revenue, liquidity, risk and profitability. The basics of working capital management date back to ancient clay...

The 2023 Ventana Research Buyers Guide for Contact Center Suites research enables me to share some of my observations about how the market has advanced.

Organizations today have an ever-increasing appetite for platforms that improve the speed and efficiency of data analytics and business intelligence (BI). The ability to quickly process data enables organizations to make well-informed decisions in real time. This agile approach to data processing is crucial for staying ahead in today's competitive landscape. With the rising need for data-driven insights, organizations face the difficulty of dealing with massive volumes of distributed business...

I recently wrote about the various technologies used by organizations to process and analyze data in real time. I explained that while the terms streaming data and events and streaming analytics are often used interchangeably, they are separate disciplines that make use of common underlying concepts and technologies such as events, event brokers and event-driven architecture. Confluent’s acquisition of Immerok earlier this year provided a reminder of this fact. Confluent is one of the most...

Data is one of the most valuable assets an organization owns, and a robust data backup and recovery system is foundational to protecting it. Weak data protection efforts jeopardize resilience and business continuity. With data residing in multiple places – including on-premises servers and public and private cloud environments – it is difficult to ensure that all data is backed up and recoverable in the event of a disaster.

Governance, risk management and compliance are essential tactics for a successful organization. Effective GRC practices help organizations achieve business objectives, mitigate risks and ensure compliance with laws and regulations. As a chief information officer or IT leader, it is important to evaluate new technologies and determine their impact on the business, including whether they fit within the scope of current GRC programs and processes.

This title plays on the now-ancient meme from the 1990s: “On the internet, nobody knows you’re a dog,” which pointed to a challenge of anonymity posed by new technology. In this case, though, I’m using it to highlight an opportunity that generative artificial intelligence presents in streamlining routine business functions that require some level of individual skill and experience to handle. Ordinary contracts are just one example of work products that require humans to create, edit, analyze,...

If I had a magic wand, I would want to add scenario evaluation to all business intelligence tools on the market. I have previously written about the need to make intelligent decisions with decision intelligence. The data and analytics markets have evolved so that organizations have far greater capabilities to utilize data in decision-making processes. While there is some convergence around the concept of decision intelligence, there are still several “islands” of decision-making. Analyzing...

The world of human capital management (HCM) technology, and tech in general, is buzzing with excitement over the potential of generative artificial intelligence (GenAI). Startups, especially, are releasing software at seemingly breakneck speed, and larger vendors, specifically the platform providers, have been releasing their own net-new or enhanced features and functionality. We’ve all read that GenAI, and the practical application of large language models (LLMs), are the technological...

Given the ever-expanding digital footprint of most businesses today, visibility into the performance of distributed systems has become a necessity. There are more data sources and data storage locations than ever before. As organizations continue to expand their data presence and scale their systems and tools, digital security is of greater importance in the architecture and operations. Monitoring is a fundamental enabler of digital security that provides real-time detection of cyber threats...

Over the past three years, the Public Company Accounting Oversight Board (or PCAOB, sometimes pronounced “peekaboo”) has found an increasing prevalence of auditing deficiencies in its inspections of accounting firms. PCAOB was established as part of the Sarbanes-Oxley Act of 2002 in the wake of several major accounting scandals. The agency acts as the auditor of auditors with the objective of being a neutral arbiter of the quality of these inspections. It recently indicated that approximately...

In recent years, the corporate landscape has witnessed a notable shift towards prioritizing employee experience. Organizations have recognized that a content and engaged workforce translates to higher productivity, reduced turnover and improved profitability, as I previously wrote about. Consequently, companies have invested considerable resources in creating a positive work environment and enhancing the overall experience of their employees. While this emphasis on employee experience is...

The current market landscape of data and analytics is undergoing rapid evolution, presenting organizations with a wide array of challenges and opportunities. As data sources and warehouses steadily migrate to the cloud, a significant number of organizations still depend on conventional tools. This reliance on legacy systems hinders the seamless accessibility and adoption of analytics and business intelligence within business processes. Organizations are increasingly turning to embedded...

A century ago, the big breakthrough in telephones was the ability to dial your party’s number directly. Dialing became necessary when enough people had telephones to require a shift from people-assisted to fully automated connections. But direct dialing was only a local option – you still needed an operator to make long-distance calls. In the 1920s, commenting on their forecast for the expected growth of long-distance calling, the analysts at Bell Laboratories concluded that by midcentury, the...

A lot of conversations around contact centers deal with automation, particularly how to balance the way humans and automated systems work together. Self-service, the front end of the customer interaction, is where practitioners get a first taste of the marvels of increasingly advanced automation. As customer expectations ramped up and labor became more costly during the pandemic, deflecting interactions away from agents took on new urgency. We continue to see impressive advances in automated...

Having worked at a start-up during the first wave of artificial intelligence (AI) that was predicted to revolutionize sales in the mid-2010s, I guess I am a natural skeptic when it comes to new claims about how AI will change sales forever. In the mid-2010s, vendors were using machine learning (ML) models trained on sets of historical opportunity data that represented closed won and closed lost deals. The ML models were looking for correlation and patterns to see whether they could predict...

Talent acquisition remains a focal point for most organizations in this dynamic and highly competitive corporate environment. Unfortunately, the pivotal process of offboarding often takes a back seat. An efficient employment separation process plays a key role in enhancing the employee experience, protecting the company's reputation and mitigating potential legal and financial risks associated with employee separation. One solution that effectively addresses these complexities is Onwards HR, a...

Enterprise organizations remain vulnerable to a host of security attacks. Cyberattacks are often associated with techniques that have never been seen before, which lead to data breaches if not quickly detected and remediated. However, one of the most common vulnerabilities for an organization is phishing. Phishing lures people to give up confidential information by clicking on a link or opening a file in an email from what appears to be a trusted source but is actually a bad actor....

Real-time business is a modern phenomenon, and business transformation has accelerated many business events in recent years. However, the execution of business events has always occurred in real time. Rather, it is the processing of the data related to business events that has accelerated instead of the event itself.

I am happy to share insights gleaned from our latest Buyers Guide, a research and assessment of how well vendors’ offerings meet buyers’ requirements. The Revenue Performance Management Ventana Research Buyers Guide: 2023 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Revenue...

It is a mark of the rapid, current pace of development in artificial intelligence (AI) that machine learning (ML) models, until recently considered state of the art, are now routinely being referred to by developers and vendors as “traditional.” Generative AI, and large language models (LLMs) in particular, have taken the AI world by storm in the past year, automating and accelerating the development of content, including text, digital images, audio and video, as well as computer programs and...

Having just completed the 2023 Ventana Research Buyers Guide for Revenue Performance Management, I want to share some of my observations about how the market has advanced since our assessment one year ago. 

As I have previously explained, we expect an increased demand for intelligent operational applications infused with the results of analytic processes, such as personalization and artificial intelligence-driven recommendations. These systems rely on the analysis of data in the operational data platform to accelerate worker decision-making or improve customer experience.

We added purchasing, sourcing and payments to our core Office of Finance focus areas this year to reflect new and important opportunities to use technology to gain effectiveness through greater efficiency. Technology continues to lubricate the wheels of commerce, aided by a financial services sector that is constantly innovating, responding to market-driven opportunities to reduce costs, increase demand or lower risk. Ventana Research asserts that, in many cases, technology makes new forms or...

The role of the chief information officer has evolved from managing IT to maximizing technology for business value. Many organizations launch digital transformation programs to identify and deliver the desired value but discover that digital transformation is a complex, lengthy process. Budgets and resources can be quickly exhausted with little to show for the investment. Yet business objectives remain.

In a relatively short time, customer data platforms (CDPs) have become default components of the contact center tech stack. This is an important development for contact center practitioners because it reflects the fact that customer data is essential to maintaining productive customer relationships. It also provides an on-ramp for organizations to establish a sensible data strategy if they have not done so already.

The six costliest words in managing a finance department are, “we’ve always done it this way.” Closing the books is the process of finalizing and summarizing the financial activities of a business for a specific accounting period (typically a month, quarter, or fiscal year). It involves completing various tasks to ensure that all revenue, expense, and other financial transactions are properly recorded, accounts are balanced, and financial statements are prepared. Accounting processes are...

While I do not have an MBA, I have a very academic degree in economics and three decades of experience in different facets of business. Why is this important or relevant? Well, an entire industry has sprung up to promote the latest business ideas, the adoption of which will, supposedly, if not guarantee success, improve the probability of success in any endeavor. And while some of these ideas have merit, many fall in the “interesting but so what” category.

For decades, most organizations thought of onboarding as a basic housekeeping item, akin to filling out tax withholding paperwork, having a picture taken for a badge, getting a uniform or signing for a handbook. In reality, true onboarding encompasses much more. It’s considerably more strategic than tactical, including all processes required to successfully integrate a new employee into an organization.

I have previously written about the functional evolution and emerging use cases for NoSQL databases, a category of non-relational databases that first emerged 15 or so years ago and are now well established as potential alternatives to relational databases. NoSQL is a term used to describe a variety of databases that fall into four primary functional categories: key-value stores, wide-column stores, document-oriented databases and graph databases. Each is worthy of further exploration, which is...

Intelligent automation is a powerful tool that can help the CIO and IT leaders optimize business processes and outcomes while reducing costs, risks and errors. Automation takes many forms, each with its own applications, benefits and limitations. In a previous perspective, I shared how technology helps organizations automate processes and enhance workflow efficiency. This perspective explains the various types of automation enabled by artificial intelligence technologies and their applications...

As we celebrate the first half of what seems to be the year of generative artificial intelligence, with an apparently unlimited discussion of use cases and bogeymen, my attention is turning to the very mundane question of costs. Specifically, how costs incurred – through investment and operation – will be distributed along the value chain and how this will affect the demand for AI ‒ by whom and for what purpose. It’s a question that needs asking even though, at this stage in the market’s...

Automation uses technology to perform tasks or functions that would otherwise require human intervention or effort. Automation has existed for decades, and it takes many forms. It handles routine tasks, freeing time for knowledge workers to perform other activities that require creativity, subjectivity or empathy. Automation can also improve the quality, efficiency and consistency of business processes as well as enhance customer satisfaction and brand loyalty.

The publication of Ventana Research’s 2023 Operational Data Platforms Value Index earlier this year highlighted the importance of incorporating analytic processing into operational applications to deliver personalization and recommendations for workers, partners and customers. This importance is being accelerated by interest in generative AI, especially large language models. The emergence of intelligent applications has impacted the requirements for operational data platforms with the need to...

Increasing threats and challenges from cyberattacks, data breaches and other incidents have made digital security a critical concern for organizations. These dangers have devastating consequences, including financial loss, reputational damage, legal liabilities and operational disruption. Adopting effective and efficient digital security strategies is key to protecting data, assets and customers from risk.

I recently attended Sage Software’s Partner Summit. Implementation partners account for most of the sales and implementation of finance and accounting applications designed for small and midsize businesses, so they are important to the success of the software vendor. These events are designed to inform partners of product enhancements and the product and technology roadmap as well as provide a perspective on market conditions and trends.

Perhaps no human capital management-related topic has been more widely examined in recent years than the struggle to find and retain top talent. Software has flooded the market to address the challenge from every angle — automated sourcing and stack ranking of candidates; artificial intelligence-powered employee sentiment analysis for identifying and reducing the risk of attrition; and internal skills gap identification with connected learning opportunities to help organizations quantify what...

Verint came to its Engage customer conference in June with the goal of changing the industry’s conversation around Contact Center as a Service (CCaaS). The industry commonly considers CCaaS to be equivalent to cloud-based voice routing, an old and perhaps outdated way of thinking about provisioning contact centers. Verint wants to flip the narrative: voice routing is not special enough anymore to warrant being the core around which buying decisions are made. In Verint’s telling, CCaaS is more...