ISG Software Research Analyst Perspectives

Ventana Research Unveils New Digital Marketing Mastery

Posted by Mark Smith on 17 December 2016

Today’s rapid changes in technology have left many companies behind in the digital transformation that is shaping the future of marketing, sales, commerce and client engagement. At Ventana Research we have seen this change coming, having been close observers and analysts of technological shifts for almost 15 years, providing continuous research and guidance to the technology industry. Now the... Read More

Topics: Customer Experience, Marketing, Marketing Performance Management, Mobile Technology, Analytics, Cloud Computing, Digital Technology, Digital Marketing

IBM and The World of Watson

Posted by David Menninger on 16 December 2016

IBM recently held its inaugural World of Watson event. Formerly known as IBM Insight, and prior to that IBM Information on Demand, the annual event, attended by 17,000 people this year, showcases IBM’s data and analytics and the broader IBM efforts in cognitive computing. The theme for the event, as you might guess, was the Watson family of cognitive computing products. I, for one, was glad to... Read More

Topics: Big Data, Data Science, Machine Learning, Analytics, Cloud Computing, Data Governance, Data Integration, Internet of Things, Information Optimization, Machine Learning and Cognitive Computing

Oracle Plus NetSuite Equals More

Posted by Robert Kugel on 16 December 2016

Oracle and NetSuite have completed their merger. The combination is likely to be positive for customers because NetSuite will have access to “more,” a word repeated many times over the course of Oracle’s post-acquisition webcast. Existing NetSuite customers will benefit from increased investment as well as economies of scale that Oracle can bring to R&D and sales and marketing. Oracle has stated... Read More

Topics: Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Continuous Planning, Customer Service, HRMS, Price and Revenue Management, Work and Resource Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Sales and Operations Planning

Tableau Prepares for Future with Data Preparation and Collaboration

Posted by David Menninger on 10 December 2016

More than 13,000 self-described “data and visualization nerds” gathered in Austin, TX, recently for Tableau Software’s annual customer conference. In his inaugural keynote, Tableau’s new CEO, Adam Selipsky, said that nearly 9,000 were first-time attendees. I was impressed with the enthusiasm of the customers who had gathered for the event, cheering as company officials reviewed product plans and... Read More

Topics: Tableau, Analytics, Business Intelligence, Visualization, DataPrep

Verint Advances Voice of the Customer

Posted by ISG Research on 10 December 2016

Verint is an established vendor of contact center systems. Its portfolio of products includes digital customer engagement, knowledge management, agent desktop, workforce optimization (for which it was recently rated the top vendor in the Ventana Research 2016 Value Index), voice of the customer and multiple forms of analytics - including text. Verint has built its portfolio through internal... Read More

Topics: Customer Engagement, Customer Experience, Speech Analytics, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, CRM, Text Analytics

Taking Blockchain Beyond Bitcoin and Payments

Posted by Robert Kugel on 10 December 2016

To the extent that they know anything about blockchain distributed ledgers, people associate it with bitcoin, banking or payment systems in general. However, as I mentioned in an earlier research note, blockchains have a range of potential use cases. Indeed, blockchain distributed ledgers can look like just another technology in search of a mission. However, that’s because there are many ways of... Read More

Topics: Office of Finance