Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in marketing people and campaigns. In general, while performance management has been conducted effectively at the corporate levels, it has been a challenge for most lines of business, marketing departments included.
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Topics:
Sales Performance,
Social Media,
Marketing,
Marketing Performance Management,
Marketing Planning,
Operational Performance Management (OPM),
Customer Performance,
Business Analytics,
Business Intelligence,
Business Performance,
Uncategorized,
CMO,
Demand Generation
Tidemark Systems offers a suite of business planning applications that enable corporations to plan more effectively. The software facilitates rapid creation and frequent updating of integrated company plans by making it easy for individual business functions to create their own plans while allowing headquarters to connect them to create a unified view. I coined the term “integrated business planning” a decade ago to highlight the potential for technology to substantially improve the...
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Topics:
Planning,
Sales Performance,
Supply Chain Performance,
Customer Experience,
Human Capital,
Marketing Planning,
Reporting,
Budgeting,
Operational Performance,
Analytics,
Business Performance,
Customer & Contact Center,
Financial Performance,
Business Performance Management (BPM),
Business Planning,
Financial Performance Management (FPM),
Demand Planning,
Integrated Business Planning,
Project Planning
Our benchmark research on next-generation business planning finds that a large majority of companies rely on spreadsheets to manage planning processes. For example, four out of five use them for supply chain planning, and about two-thirds for budgeting and sales forecasting. Spreadsheets are the default choice for modeling and planning because they are flexible. They adapt to the needs of different parts of any type of business. Unfortunately, they have inherent defects that make them...
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Topics:
Planning,
Predictive Analytics,
Marketing Planning,
Reporting,
Sales Forecasting,
Budgeting,
Customer Performance,
Operational Performance,
Analytics,
Business Analytics,
Business Collaboration,
Business Performance,
Financial Performance,
Business Planning,
Demand Planning,
Integrated Business Planning
As a market research practitioner and a technology industry analyst covering big data and business analytics, I enjoyed listening to other analysts discuss the market research industry in a webinar. My own research augments and sometimes contrasts with that of the webinar participants.
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Topics:
Market Research,
Marketing Planning,
Business Intelligence,
Business Performance,
Customer & Contact Center,
Operational Intelligence
The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.
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Topics:
Sales Performance,
Salesforce.com,
Social Media,
ExactTarget,
HubSpot,
Manticore Technology,
Marketing,
Marketing Automation,
Marketing Planning,
Marketo,
Pardot,
Revenue Performance,
Sales Force Automation,
Operational Performance,
Business Collaboration,
Business Mobility,
Business Performance,
Cloud Computing,
Customer & Contact Center,
Financial Performance,
IBM,
CFO,
CMO,
CRM,
Demand Generation,
Eloqua,
SFA,
Unica,
Digital Technology
