Our latest benchmark research into the market for location analytics software finds significant demand for location-related technology that can improve business outcomes and generate relevant information for various types of users. (Location analytics is an extension of business analytics that can enhance the sophistication of data and processes by adding a geographic context.) My last analyst perspective on this topic discussed the business value of insights based on geography and what...
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Topics:
Big Data,
Sales Performance,
Social Media,
Supply Chain Performance,
GIS,
Location Analytics,
IT Performance,
Operational Performance,
Business Analytics,
Business Collaboration,
Business Intelligence,
Business Performance,
Cloud Computing,
Customer & Contact Center,
Financial Performance,
Information Applications,
Information Management,
Location Intelligence,
Operational Intelligence,
Data
Adding geographic and location context to business information enables organizations to develop fuller understanding and optimize the activities of people that use the information. We call this location intelligence, and to achieve it requires location analytics, which focus on that context where the processing and presentation of geography and spatial aspects of data are utilized. Analysis of geographic information can provide business insights that help organizations make better business...
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Topics:
Sales Performance,
Supply Chain Performance,
Customer Analytics,
GIS,
Location Analytics,
IT Performance,
Operational Performance,
Analytics,
Business Analytics,
Business Intelligence,
Business Performance,
Cloud Computing,
Customer & Contact Center,
Financial Performance,
Information Applications,
Information Management,
Location Intelligence,
Operational Intelligence,
Workforce Performance
Business analytics have become mainstream in most organizations. Our latest research in technology innovation found analytics was the top-ranked technology in 39 percent of organizations. To deepen the sophistication of their analytics, businesses can add geographic context and maps to business intelligence applications to create what we call location intelligence. Applications and tools with a geographic and spatial context can help deliver new and deeper insights to business. Information...
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Topics:
Sales Performance,
Social Media,
Geographic Information Systems,
GIS,
Location Analytics,
Spatial Data Quality,
Operational Performance,
Business Analytics,
Business Collaboration,
Business Intelligence,
Business Performance,
Cloud Computing,
Customer & Contact Center,
Information Applications,
Information Management,
Location Intelligence
