ISG Software Research Analyst Perspectives

Modernizing PIM for Product Experience Management

Posted by Mark Smith on 25 June 2020

Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information. Our earlier PIM research found that more than half (52%) of...

Topics: Sales, Customer Experience, Marketing, PIM, Digital Technology, Operations & Supply Chain, Intelligent CX, product experience management, PXM

Stibo Systems Continues to Advance PIM for Business and IT

Posted by Mark Smith on 20 December 2015

Stibo Systems has been providing product information management (PIM) software for decades. Its work has helped many organizations worldwide take control of their product information by developing a master definition that can be published across many channels from Web to digital to print. We recognized its work with customers Delta Faucet and Masco Corp. in our 2015 Ventana Research Leadership...

Topics: Master Data Management, Sales, Sales Performance, Supply Chain Performance, Customer Experience, MDM, Mobile Technology, PIM, Stibo Systems, Customer Performance, Operational Performance, Business Performance, Cloud Computing, Financial Performance, Information Management, Business Performance Management (BPM), Financial Performance Management (FPM), Information Optimization, Product Information Management

The Business of Sales and Marketing – Our Research Agenda for 2013

Posted by Mark Smith on 15 January 2013

Most organizations see improving the effectiveness of sales as a way to increase productivity. Those organizations that take advantage of the latest sales applications and technology are finding themselves with a competitive advantage, but many organizations lack the time and resources to assess and deploy appropriate platforms. That’s a shame, since most sales organizations have plenty to...

Topics: Sales, Sales Performance, Marketing, PIM, Sales Compensation, Sales Forecasting, Operational Performance, Business Performance, Financial Performance, CPQ, CRM, Product Information Management, SFA

Informatica Goes Heiler for PIM and Product Information Management

Posted by Mark Smith on 02 October 2012

Informatica is a Hot vendor when it comes to our Value Index for Data Integration. When it comes to meeting the business need for consistent and high-quality product information, Informatica just raised its prospects with its announced takeover of Heiler Software. Until now, Informatica has lacked a product information management (PIM) offering. Germany-based Heiler Software, whose presence has...

Topics: Sales Performance, Supply Chain Performance, MDM, PIM, Operational Performance, Business Performance, CIO, Customer & Contact Center, Data Governance, Financial Performance, Information Management, Product Information Management

Stibo Is Red Hot for Product Information Management

Posted by Mark Smith on 13 August 2012

When it comes to managing product information, organizations know they have room for improvement; only 27 percent trust their efforts completely, and less than a fifth (19%) are very satisfied with them. Almost half (48%) say they have too many incompatible tools, while 41 percent do not have a centralized information repository and 45 percent use a manual process to create a single complete,...

Topics: Sales Performance, Supply Chain Performance, MDM, PIM, Operational Performance, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, Information Management (IM), Product Information Management