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The increasing importance of intelligent operational applications driven by artificial intelligence (AI) is blurring the lines that have traditionally divided the requirements between operational and analytic data platforms. Operational data platforms have traditionally been deployed to support applications targeted at business users and decision-makers to run the business, with analytic data...

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Topics: embedded analytics, Analytics, Cloud Computing, analytic data platforms, Analytics and Data


Ventana Research recently announced its 2024 Market Agenda for Analytics and Data, continuing the guidance we have offered for two decades to help enterprises derive optimal value and improve business outcomes.

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Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Management, natural language processing, data operations, Process Mining, Streaming Analytics, Streaming Data Events, analytic data platforms, Analytics and Data


I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Embedded Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the...

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Topics: embedded analytics, Analytics


The 2023 Ventana Research Buyers Guide for Embedded Analytics research enables me to provide observations about how the market has advanced. 

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Topics: embedded analytics, Analytics


The current market landscape of data and analytics is undergoing rapid evolution, presenting organizations with a wide array of challenges and opportunities. As data sources and warehouses steadily migrate to the cloud, a significant number of organizations still depend on conventional tools. This reliance on legacy systems hinders the seamless accessibility and adoption of analytics and business...

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Topics: embedded analytics, Analytics, Business Intelligence, Streaming Analytics, AI and Machine Learning


The Office of Finance can be compared to a numbers factory where the main raw material, data, is transformed into financial statements, management accounting, analyses, forecasts, budgets, regulatory filings, tax returns and all kinds of reports. Data is the strategic raw material of the finance and accounting department. It is the key ingredient in every sale and purchase as well as every...

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Topics: Office of Finance, embedded analytics, Analytics, Business Intelligence, Data Management, Business Planning, ERP and Continuous Accounting, data operations, analytic data platforms, AI and Machine Learning


MicroStrategy is a long-standing business intelligence and analytics vendor that operates worldwide. Founded in 1989, this publicly traded company with hundreds of millions of dollars in revenue recently held its first in-person conference since prior to the pandemic. Similar to previous in-person events, the event was well attended by about 2,000 attendees and exhibitors. The theme,...

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Topics: embedded analytics, Analytics, Business Intelligence, Digital Technology, natural language processing, Analytics and Data


Organizations are becoming increasingly aware of the potential value that can be gained by processing big data. As data sources grow, it becomes important to have tools and methods to effectively process, analyze and visualize this information from disparate systems and warehouses.

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Topics: business intelligence, embedded analytics, Analytics, Streaming Analytics


Data analytics provide valuable insights and enable organizations to make better decisions, improve performance and gain a competitive advantage in the marketplace. Analytics can change frequently depending on the data being analyzed and the methods used to gather and process it. Factors such as new data, changes in the underlying systems or updates to algorithms can all contribute to differences...

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Topics: embedded analytics, Analytics, Business Intelligence


insightsoftware provides applications for finance departments and other business users in midsize and larger organizations, offering a broad range of functions including analysis, internal and regulatory reporting, planning, consolidation, tax provision and treasury. The software brings together applications that enable business users to maximize data collected in existing systems and streamline...

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Topics: Office of Finance, embedded analytics, Business Intelligence, Business Planning, Financial Performance Management, ERP and Continuous Accounting


Markets have been more volatile than ever. It creates a need for decision makers to utilize technologies such as artificial intelligence and machine learning (AI/ML) to better understand the external factors that impact their business. By identifying these factors, organizations can better plan for changing market environments and seize market opportunities. However, manual modeling is a...

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Topics: embedded analytics, Analytics, Business Intelligence, AI and Machine Learning


Ventana Research recently announced its 2023 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

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Topics: embedded analytics, Analytics, Business Intelligence, Data, Digital Technology, natural language processing, Process Mining, Collaborative & Conversational Computing, Analytics and Data


Organizations conduct data analysis in many ways. The process can include multiple spreadsheets, applications, desktop tools, disparate data systems, data warehouses and analytics solutions. This creates difficulties for management to provide and maintain updated information across multiple departments. Our Analytics and Data Benchmark Research shows that organizations face a variety of...

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Topics: embedded analytics, Analytics, Business Intelligence, natural language processing, AI and Machine Learning


Embedded business intelligence (BI) continues to transform the business landscape, enabling organizations to quickly interpret data and convert it into actionable insights. It allows organizations to extract information in real time and answer wide-ranging business questions. Embedding analytics helps tackle the issue of extracting information from data which is a time-consuming process. Our...

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Topics: embedded analytics, Analytics, Business Intelligence, natural language processing, Streaming Analytics, AI and Machine Learning


In today’s data-driven world, organizations need real-time access to up-to-date, high-quality data and analysis to keep pace with changing market dynamics and make better strategic decisions. By mining meaningful insights from enterprise data quickly, they gain a competitive advantage in the market. Yet, organizations face a multitude of challenges when transitioning into an analytics-driven...

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Topics: embedded analytics, Analytics, Business Intelligence, IBM, IBM Watson, AI and Machine Learning


IBM Planning Analytics with Watson is a comprehensive, cloud-based business planning application that supports what Ventana Research calls integrated business planning. We coined this term in 2007 to describe a high-participation approach to business planning that integrates strategy, operations and finance. Our Next Generation Business Planning Benchmark Research demonstrated the value of IBP:...

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Topics: Predictive Analytics, Office of Finance, embedded analytics, Business Intelligence, Business Planning, Financial Performance Management, Watson, Digital transformation, AI and Machine Learning


If you’ve ever been to London, you are probably familiar with the announcements on the London Underground to “mind the gap” between the trains and the platform. I suggest we also need to mind the gap between data and analytics. These worlds are often disconnected in organizations and, as a result, it limits their effectiveness and agility.

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Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Management, data operations, Analytics and Data


Organizations are managing and analyzing large datasets every day, identifying patterns and generating insights to inform decisions. This can provide numerous benefits for an organization, such as improved operational efficiency, cost optimization, fraud detection, competitive advantage and enhanced business processes. By bringing the right, actionable data to the right user, organizations can...

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Topics: embedded analytics, Business Intelligence, Internet of Things, Streaming Analytics, AI and Machine Learning


When I looked at the state of analytics recently, it was clear that analytics are not as widely deployed within organizations as they should be. Only 23% of participants in our Analytics and Data Benchmark Research reported that more than one-half of their organization’s workforce are using analytics. There are many elements to becoming a data-driven organization, as my colleague Matt Aslett...

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Topics: embedded analytics, Analytics, Analytics and Data


Organizations are collecting vast amounts of data every day, utilizing business intelligence software and data visualization to gain insights and identify patterns and errors in the data. Making sense of these patterns can enable an organization to gain an edge in the marketplace and plan more strategically.

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Topics: embedded analytics, Analytics, Business Intelligence, AI and Machine Learning


When joining Ventana Research, I noted that the need to be more data-driven has become a mantra among large and small organizations alike. Data-driven organizations stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Being data-driven is clearly something to aspire to. However, it is also a...

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Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, natural language processing, data lakes, data operations, Streaming Analytics, Streaming Data Events, Analytics and Data, AI and Machine Learning


Organizations are continuously increasing the use of analytics and business intelligence to turn data into meaningful and actionable insights. Our Analytics and Data Benchmark Research shows some of the benefits of using analytics: Improved efficiency in business processes, improved communication and gaining a competitive edge in the market top the list. With a unified BI system, organizations...

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Topics: business intelligence, embedded analytics, Data Governance, Data Management, natural language processing, data operations, Streaming Analytics, AI and Machine Learning


Organizations have been using data virtualization to collect and integrate data from various sources, and in different formats, to create a single source of truth without redundancy or overlap, thus improving and accelerating decision-making giving them a competitive advantage in the market. Our research shows that data virtualization is popular in the big data world. One-quarter (27%) of...

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Topics: embedded analytics, Analytics, Business Intelligence, Streaming Analytics, AI and Machine Learning


Despite all the advances organizations have made with respect to analytics, our most recent research shows the majority of the workforce in the majority of organizations are not using analytics and business intelligence (BI). Less than one-quarter (23%) report that one-half or more of their workforce is using analytics and BI. This is a problem. It means organizations are not enabling their...

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Topics: Sales, business intelligence, embedded analytics, Analytics, Data, Sales Performance Management, Digital Technology, Digital Commerce, natural language processing, Subscription Management, partner management, Collaborative & Conversational Computing


The use of artificial intelligence (AI) using machine learning (ML) will be the single most important trend in business software this decade because it can multiply the investment value of such applications and provide vendors an important source of differentiation to achieve a competitive advantage in what are today very mature software categories. I assert that by 2025, almost all Office of...

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Topics: Office of Finance, embedded analytics, Data Management, Business Planning, Financial Performance Management, ERP and Continuous Accounting, AI and Machine Learning


Many organizations invest in data governance out of concern over misuse of data or potential data breaches. These are important considerations and valid aspects of data governance programs. However, good data governance also has positive impacts on organizations. For example, I have previously written about the valuable connection between the use of data catalogs and satisfaction with an...

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Topics: embedded analytics, Analytics, Data Governance, Data, Digital Technology


I recently described how the data platforms landscape will remain divided between analytic and operational workloads for the foreseeable future. Analytic data platforms are designed to store, manage, process and analyze data, enabling organizations to maximize data to operate with greater efficiency, while operational data platforms are designed to store, manage and process data to support...

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Topics: embedded analytics, Analytics, Business Intelligence, Data, Digital Technology, Streaming Data Events, Analytics and Data, AI and Machine Learning


Ventana Research recently announced its 2022 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments in order to improve business outcomes.

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Topics: embedded analytics, Analytics, Business Intelligence, Digital Technology, natural language processing, Process Mining, Collaborative & Conversational Computing, Analytics and Data


Organizations today have huge volumes of data across various cloud and on-premises systems which keep growing by the second. To derive value from this data, organizations must query the data regularly and share insights with relevant teams and departments. Automating this process using natural language processing (NLP) and artificial intelligence and machine learning (AI/ML) enables...

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Topics: embedded analytics, Analytics, Business Intelligence, Data Integration, Data, natural language processing, data lakes, data operations, AI and Machine Learning


TIBCO is a large, independent cloud-computing and data analytics software company that offers integration, analytics, business intelligence and events processing software. It enables organizations to analyze streaming data in real time and provides the capability to automate analytics processes. It offers more than 200 connectors, more than 200 enterprise cloud computing and application adapters,...

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Topics: embedded analytics, Analytics, Collaboration, Data Governance, Information Management, Data, Digital Technology, data lakes, AI and Machine Learning


Databricks is a data engineering and analytics cloud platform built on top of Apache Spark that processes and transforms huge volumes of data and offers data exploration capabilities through machine learning models. It can enable data engineers, data scientists, analysts and other workers to process big data and unify analytics through a single interface. The platform supports streaming data, SQL...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Information Management, Data, data lakes, AI and Machine Learning


The work environment today demands that your organization advances the efficiency to execute business processes for continuous operations to have a positive impact on business performance. The capability to be responsive to any range of minor to disruptive business events is required to support business continuity and level of organizational readiness to meet the needs of digital business....

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Cloud Computing, Contact Center, Data, Digital Technology, Operations & Supply Chain, Enterprise Resource Planning, Digital transformation, natural language processing, continuous supply chain, agent management, Process Mining, Streaming Analytics, Experience Management, AI and Machine Learning


Alteryx is a data analytics software company that offers data preparation and analytics tools to simplify and automate data wrangling, data cleaning and modeling processes, enabling line-of-business personnel to quickly access, manipulate, analyze and output data. The platform features tools to run a variety of analytic functions such as diagnostic, predictive, prescriptive and geospatial...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Preparation, Data, AI and Machine Learning


Sisu Data is an analytics platform for structured data that uses machine learning and statistical analysis to automatically monitor changes in data sets and surface explanations. It can prioritize facts based on their impact and provide a detailed, interpretable context to refine and support conclusions. The product features fact boards, annotations and the ability to share facts and analysis...

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data, AI and Machine Learning



Customer support operations increasingly rely on automation and complex workflow processes to reduce costs and improve experiences. Automation also allows organizations to make their service processes richer, incorporating information and staff from back offices, for example, or embedding conversational tools into contact center processes.

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Topics: Customer Experience, embedded analytics, Analytics, Contact Center, natural language processing, agent management, Process Mining, Streaming Analytics, AI and Machine Learning


Rapidminer is a visual enterprise data science platform that includes data extraction, data mining, deep learning, artificial intelligence and machine learning (AI/ML) and predictive analytics. It can support AI/ML processes with data preparation, model validation, results visualization and model optimization. Rapidminer Studio is its visual workflow designer for the creation of predictive...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Preparation, Data, data lakes, AI and Machine Learning


Confluent Platform is a streaming platform built by the original creators of Apache Kafka. It enables organizations to organize and manage streaming data from various sources. Confluent launched its IPO in June this year and raised $828 million to further expand its business. Confluent Platform was brought to several public cloud vendor marketplaces last year as Confluent Cloud. The offering is...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data, AI and Machine Learning


The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, Digital Technology, natural language processing, AI and Machine Learning


The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

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Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Voice of the Customer, Continuous Planning, embedded analytics, Learning Management, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Workforce Management, Financial Performance Management, Price and Revenue Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, Revenue, blockchain, natural language processing, data lakes, Total Compensation Management, robotic finance, Predictive Planning, employee experience, candidate engagement, Conversational Computing, Continuous Payroll, collaborative computing, mobile computing, continuous supply chain, Subscription Management, agent management, extended reality, intelligent marketing, sales enablement, work experience management, robotic automation, AI and Machine Learning, lease and tax accounting


We are happy to share some insights about Amazon QuickSight drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about Google Looker drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about ThoughtSpot drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about TIBCO Spotfire drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Data, AI and Machine Learning


We are happy to share some insights about Sisense drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about Infor Birst drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Preparation, Data, Information Management (IM), natural language processing, AI and Machine Learning


We are happy to share some insights about Microsoft Power BI drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about Tableau drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about SAS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


Teradata introduced some enhancements to its Vantage platform last year in which they expanded its analytics functions and language support, and strengthened tools to improve collaboration between data scientists, business analysts, data engineers and business personnel. Some of the key enhancements included expanding the native support for R and Python, extending the ability to execute a wide...

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Preparation, Information Management, Data, AI and Machine Learning


We are happy to share some insights about SAP drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about Board International drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about Yellowfin drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about Domo drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about Oracle Analytics Cloud drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, AI and Machine Learning


We are happy to share some insights about Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Data, Information Management (IM), natural language processing, AI and Machine Learning


We are happy to share some insights about Information Builders’ WebFOCUS Business Intelligence and Analytics Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about MicroStrategy drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Data, natural language processing, AI and Machine Learning


We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Information Management, natural language processing, AI and Machine Learning


Unit4’s Financial Planning and Analysis (formerly Prevero) is a planning and budgeting application designed for the requirements of midsize corporations and the public sector. These organizations are challenged in buying software because they have almost all the requirements of larger enterprises but have a smaller budget and limited technical resources.

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Topics: Office of Finance, embedded analytics, Analytics, Business Intelligence, Business Planning, Financial Performance Management, Price and Revenue Management, Digital Technology, ERP and Continuous Accounting, Predictive Planning, collaborative computing, AI and Machine Learning


Machine learning is valuable for organizations, but it can be hard to deploy. Our Machine Learning Dynamic Insights research identifies that not having enough skilled resources and difficulty building and maintaining ML systems are pressing challenges organizations face in applying ML. Traditional ML model development is resource-intensive, requiring significant domain knowledge and time to...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Data, AI and Machine Learning


The amount of data flowing into organizations is growing exponentially, creating a need to process more data more quickly than ever before. Our Data Preparation Benchmark Research shows that accessing and preparing data continues to be the most time-consuming part of making data available for analysis. This can potentially slow down the organizational functions which depend on the analysis...

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Data, Information Management (IM), data lakes


IBM Planning Analytics, formerly known as TM1, is a comprehensive planning and analytics application designed to integrate and streamline an organization’s planning processes. It can support multiple planning use cases on a single platform, including financial, headcount, sales and demand planning. The software automates enterprise-wide data collection to make it repeatable and scalable across...

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Topics: Office of Finance, embedded analytics, Analytics, Business Intelligence, Collaboration, Business Planning, ERP and Continuous Accounting, Predictive Planning, AI and Machine Learning


Organizations are accelerating their digital transformation and looking for innovative ways to engage with customers in this new digital era of data management. The goal is to understand how to manage the growing volume of data in real time, across all sources and platforms, and use it to inform, streamline and transform internal operations. Over the years, the adoption of cloud computing has...

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Information Management, Internet of Things, Data, natural language processing, AI and Machine Learning


Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago. The analytics software market is quite mature and products from any of the vendors we assess can be used to effectively deliver information to help your organization improve its operations. However, it’s...

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Topics: Big Data, Key Performance Indictors, embedded analytics, exadata, Analytics, Business Collaboration, Business Intelligence, Collaboration, Data Preparation, Digital Technology, natural language processing, Conversational Computing, collaborative computing, mobile computing, AI and Machine Learning


There is no doubt that the pandemic has accelerated the existing need for new technology that can help sales professionals do their jobs well in this quickly evolving market. In addition, market trends are driving the need for functionality that is aimed at the front-line sales professional and the manager, highlighting the demand for tools that can help arrest the decline in quota attainment, as...

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Topics: Sales, embedded analytics, Analytics, Internet of Things, Sales Performance Management, natural language processing, sales enablement, AI and Machine Learning


Organizations are increasingly using data as a strategic asset, which makes data services critical. Huge volumes of data need to be stored, managed, discovered and analyzed. Cloud computing and storage approaches provide enterprises with various capabilities to store and process their data in third-party data centers. The advent of data platforms previously discussed here are essential for...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Data, AI and Machine Learning, Microsoft Azure


Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

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Topics: embedded analytics, Analytics, Business Intelligence, natural language processing, Process Mining, Streaming Analytics, AI and Machine Learning


Organizations are dealing with exponentially increasing data that ranges broadly from customer-generated information, financial transactions, edge-generated data and even operational IT server logs. A combination of complex data lake and data warehouse capabilities are required to leverage this data. Our research shows that nearly three-quarters of organizations deploy both data lakes and data...

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Topics: PROS Pricing, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, data lakes, AI and Machine Learning


Businesses are transforming their organizations, building a data culture and deploying sophisticated analytics more broadly than ever. However, the process of using data and analytics is not always easy. The necessary tools are often separate, but our research shows organizations prefer an integrated environment. In our Data Preparation Benchmark Research, we found that 41% of participants use...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Preparation, Information Management, Internet of Things, Data, Digital Technology, natural language processing, Conversational Computing, AI and Machine Learning


Traditional on-premises data processing solutions have led to a hugely complex and expensive set of data silos where IT spends more time managing the infrastructure than extracting value from the data. Big data architectures have attempted to solve the problem with large pools of cost-effective storage, but in doing so have often created on-premises management and administration challenges. These...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Data, data lakes, AI and Machine Learning


Organizations are always looking to improve their ability to use data and AI to gain meaningful and actionable insights into their operations, services and customer needs. But unlocking value from data requires multiple analytics workloads, data science tools and machine learning algorithms to run against the same diverse data sets. Organizations still struggle with limited data visibility and...

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Data, Information Management (IM), data lakes, AI and Machine Learning


Although historically there has been a hard divide between what are colloquially called “Inside and Field Sales,” changes over the last 10 years have narrowed the distinction. The pandemic has only accelerated the path to unifying sales activities commonly performed to engage buyers and customers. Characterized by a very disciplined and controlled endeavor, inside sales teams have been heavier...

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Topics: Sales, embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, Sales Performance Management (SPM), natural language processing, intelligent sales, sales enablement, AI and Machine Learning


The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance...

Read More

Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Digital Technology, natural language processing, Conversational Computing, collaborative computing, mobile computing, AI and Machine Learning


The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance...

Read More

Topics: Sales, Marketing, embedded analytics, Analytics, Sales Performance Management, Digital Technology, intelligent marketing, sales enablement, AI and Machine Learning


Ventana Research has been evaluating analytics and business intelligence (BI) software for a long time—almost 20 years. Our methodology for these assessments is referred to as a Value Index. We use weightings derived from our benchmark research about how you, as buyers of these technologies, value and evaluate vendors. You can view our 2019 Value Index results here. I am in the process of...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, natural language processing, Conversational Computing, collaborative computing, AI and Machine Learning


The last decade has seen exponential growth amongst subscription-based business models. Pioneered in the B2C market with cloud-based SaaS offerings, the last decade has seen exponential growth in the share of the economy that is now subscription based. Increasingly, this modern business model is permeating throughout more traditional style industries and companies. But regardless of whether a...

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Topics: Sales, Customer Experience, Office of Finance, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, Contact Center, Product Information Management, Price and Revenue Management, Digital Commerce, Enterprise Resource Planning, ERP and Continuous Accounting, natural language processing, robotic finance, revenue and lease accounting, Subscription Management, agent management, intelligent sales, sales enablement, AI and Machine Learning


Subscription-based business models have seen exponential growth over the last decade. The growth of this recurring revenue business model, where a subscriber commits to repeatedly pay for a good or device for a fixed or indefinite timeline, has been caused by the shift from the one-time selling of physical products to selling digital services on a subscription basis. The first phase of this...

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Topics: Sales, Customer Experience, Office of Finance, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, Contact Center, Product Information Management, Price and Revenue Management, Digital Commerce, Enterprise Resource Planning, ERP and Continuous Accounting, natural language processing, robotic finance, revenue and lease accounting, Subscription Management, agent management, intelligent sales, sales enablement, AI and Machine Learning


I’m very excited to announce to my network as well as the ever-expanding Ventana Research community that I’m now directing Ventana Research’s Office of Sales practice. The focus is to guide and educate sales and business professionals on the selling applications and technology including digital commerce, price and revenue management, product information management, sales enablement, sales...

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Topics: Sales, embedded analytics, Analytics, Business Intelligence, Collaboration, Data, Product Information Management, Sales Performance Management, Price and Revenue Management, Digital Technology, Work and Resource Management, Conversational Computing, collaborative computing, mobile computing, intelligent sales, sales enablement, AI and Machine Learning


Analytics and data provide visibility into an organization’s past, present and potential performance. However, not all organizations are using analytics that provide timely insights — insights that not just reflect what happen but direct a successful course for the future. Demand for personalized and relevant insight only intensifies in a black-swan event. To maintain business continuity in times...

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Topics: business intelligence, embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, Data, Digital Technology, natural language processing, Conversational Computing, AI and Machine Learning


Ventana Research recently announced its 2020 research agenda for analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from their technology investments and improve business outcomes.

It’s been exciting to follow the emergence of innovative capabilities in the analytics market, but for businesses it can be challenging to stay on top of...

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, natural language processing, AI and Machine Learning


For interactions with customers to go well, organizations must manage an ever-increasing array of engagement channels. Our research finds that organizations expect to see interaction volumes increase on all channels, especially digital ones such as text-based messaging, chat, mobile and social apps. Unfortunately, the systems that manage these channels are typically disparate and uncoordinated...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Subscription Management, agent management, extended reality, AI and Machine Learning


The financial planning and analysis (FP&A) group is the linchpin of any transformation effort in the Office of Finance. Our recently completed Office of Finance benchmark research was conducted against the backdrop of the idea that finance organizations must play a more strategic role in the management of the modern organization. This transformation envisions a finance department that’s more of a...

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Topics: Office of Finance, embedded analytics, Analytics, Financial Performance Management, robotic finance, Predictive Planning


Using customer analytics effectively involves several challenges. Organizations must make it a business priority, cultivate leadership and set a course for ensuring data and analytics are being processed and governed effectively. But effectiveness also requires technology that will assist in the effective operations and management of customers and help an organization achieve its goals.

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, collaborative computing, mobile computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Customer analytics have never been more important, but effectively creating and managing them is not easy. The data that’s required to achieve visibility into all customer activity involves many applications and systems and it’s a challenge to ensure the data used is accurate and consistent. Even once data is assembled, organizations often struggle to apply analytics to create the metrics that...

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, Intelligent CX, Conversational Computing, collaborative computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Today’s intense competition requires that companies know as much as they can about their customers in order to anticipate their needs and deliver a superior customer experience. However, many organizations struggle to do this well. Implementing initiatives to improve customer value across any department or process involving customers requires both in-depth visibility into current operations and...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Internet of Things, Contact Center, Data, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, collaborative computing, mobile computing, Subscription Management, agent management, extended reality, AI and Machine Learning


Having effective analytics enables businesses to understand far better than ever before the data they’re collecting, and to do so in greater volumes and more forms. These new capabilities are especially relevant to sales organizations. When applied to sales data, analytics can help sales teams achieve quotas and forecast more consistently, as well as understand the impacts of incentives and...

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Subscription Management, agent management, AI and Machine Learning



Organizations’ use of data and information is evolving as the amount of data and the frequency with which that data is collected increase. Data now streams into organizations from myriad sources, among them social media feeds and internet-of-things devices. These seemingly ever-increasing volumes of devices and data streams offer both challenges and opportunities to capture information about a...

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Lake, Information Management, Internet of Things, Data, Digital Technology, AI and Machine Learning


Summit 2019, Information Builders' annual user conference, drew about 1000 attendees this year, including customers, partners and prospects all working with Information Builders' technologies. Under new leadership, Summit 2019 showcased the direction Information Builders is moving in the next couple of years.

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Topics: Big Data, embedded analytics, Analytics, Data Integration, Data Management, Information Builders, IOT, Streaming Data, Information Builders Summit 2019


The emerging internet of things (IoT) is an extension of digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This innovation means that virtually any appropriately designed device can generate and transmit data about its operations, which can facilitate monitoring and a range of automatic functions. To do this IoT requires a set of...

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Internet of Things, Data, Information Management (IM), Digital Technology, data lakes, AI and Machine Learning


I am happy to share some insights gleaned from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Embedded Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. Drawing on our benchmark...

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Topics: Mobile, embedded analytics, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology


Analytics and business intelligence (BI) play an instrumental role in enabling an organization’s business units and IT to utilize its data in both tactical and strategic ways to perform optimally. To accomplish this, organizations must not only access the data, generate and apply insights from analytics, and communicate the results, they also must ensure that the analytics are presented in a way...

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Topics: embedded analytics, Analytics, Business Intelligence, Digital Technology


MicroStrategy recently held their annual user conference, MicroStrategy World 2019. This year's conference brought 2,100 customer attendees plus partners to the Phoenix Convention Center in Phoenix, AZ. The big news of the event was the introduction of MicroStrategy HyperIntelligence™, a platform tool designed to directly inject analytics into business applications.

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Topics: MicroStrategy, embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, AI


Tibco’s recent acquisition of Jaspersoft helps the company fill out its portfolio of business intelligence (BI) and reporting software in an increasingly competitive marketplace. Tibco already offered a range of products in BI and analytics including Tibco Spotfire, an established product for visual data discovery. Jaspersoft and its open source Java reporting tool JasperReports have been around...

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Topics: Data Visualization, Spotfire, embedded analytics, Jaspersoft, Analytics, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Operational Intelligence, Tibco


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