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ISG OneSource™

Turn trusted ISG research into insight for the decisions that drive growth

ISG OneSource is an AI-enabled research platform that helps technology and service providers understand buyers, strengthen their competitive position and make better-informed growth decisions. 
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ISG Announces OneSource Provider Intelligence Platform

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ISG OneSource™

ISG OneSource is a provider intelligence platform for technology providers. It brings together proprietary ISG research with the ability to ask questions and get research-based answers, helping teams understand markets, buyers and competitors, and apply those insights to the decisions that drive growth.

Built for providers. Informed by how enterprises evaluate and select them.

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Delivering one connected experience

ISG Market Intelligence

Explore proprietary ISG research, including ISG Provider Lens® and ISG Buyers Guides™. Find market evaluations, provider insights, buyer priorities and published thought leadership relevant to your role and decisions.

AskISG

AskISG uses AI to turn ISG research into insights providers can apply to real business needs. Explore an individual report, connect findings across the full ISG research knowledge base, or use guided prompts for competitive positioning, sales pursuits, briefing preparation and growth planning. 

Access to ISG Experts

When you want to go beyond published findings, schedule time with an ISG analyst directly through ISG OneSource. Explore the research in greater depth and gain additional interpretation and context for the issues that matter to your organization.
ISG influences more than $200 billion in technology spend each year across software and services. ISG OneSource connects providers and ISG advisors to the research and market intelligence supporting decisions across the ecosystem.

AskISG

AskISG helps providers explore an individual report in depth or connect relevant findings across the broader ISG research knowledge base. Ask your own business questions or choose a guided insight built for a specific provider, decision or activity. Because ISG understands both provider needs and the evidence available across its research, these guided paths quickly surface and organize relevant findings into commercially useful insights.

Ask your own questions

Start with the business question in front of you and get a clear answer grounded in relevant ISG research. Ask follow-up questions, explore suggested next questions and continue the discussion as AskISG retains the context of your conversation.

Questions might include:

  • What buyer priorities are shaping this market?
  • How should those priorities influence our messaging?
  • Where does our position show an advantage, parity or weakness compared with named competitors?
  • What differentiation claims can we credibly support with ISG research?
  • Which findings and proof points are most relevant to this pursuit?
  • How can we translate this research into language our sales teams can use?

 

 

Use a guided insight

Start with a structured analysis designed for a specific provider task. Guided insights surface the relevant research and organize the response around the intended business outcome, without requiring you to develop the question or structure the analysis yourself.

Guided insights can help you:

  • Prepare for a sales conversation
  • Compare our position with competitors
  • Build a market narrative around buyer priorities
  • Identify credible differentiation and proof points
  • Prepare for an analyst or advisor briefing
  • Apply a report for sales and pursuits

 
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How AskISG turns research into answers

AskISG turns ISG research into clear, source-supported answers. When you ask a question or select a guided insight, AskISG identifies relevant findings, connects supporting evidence and generates a response based only on ISG content. 
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Grounded in current ISG research

AskISG uses only ISG research, including ISG Provider Lens® , ISG Buyers Guides™, Analyst Perspectives, Market Perspectives and associated research. 

An average of 25 new research documents are added each week. 

Focused or connected analysis

Explore the report you're viewing in depth or connect relevant findings across the broader ISG research knowledge base. Every supporting document is cited with a clickable link to the source. 

A conversation you can continue

Ask follow-up questions or explore suggested next questions. AskISG retains the context of each conversation so you can build on earlier answers and examine an issue in greater depth.

Built to put research to work

Use Guided Insights designed for provider decisions and activities, or copy answers into emails, spreadsheets and other documents for continued work. 

Connected to ISG expertise

When a question calls for greater interpretation or context, users can continue the conversation by scheduling time with an ISG analyst through ISG OneSource.

Built for use across provider teams

ISG OneSource supports enterprise-wide access, enabling teams across strategy, product, marketing, sales, analyst relations and advisor relations to work from the same research foundation. Users can ask unlimited questions and continue exploring an issue without query limits. 

Research Foundation
ISG OneSource launches with more than 8,600 research documents, with an average of 25 new research documents added each week. 

Go deeper with ISG experts

When you need deeper interpretation or context, schedule time with an ISG analyst directly through ISG OneSource. Explore the research behind an AskISG response, discuss the implications and examine the issues that matter to your organization. 
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Why providers use ISG OneSource

Understand the market

Connect evidence on buyer priorities, market dynamics and provider positioning.
Strengthen your position

Identify credible differentiation and apply ISG insight to market narratives, briefings and go-to-market decisions.
Prepare with confidence

Bring relevant research and evidence into pursuits, sales and client conversations, analyst and advisor interactions and growth planning.

Meet Our Team

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Paul Reynolds

Partner & Chief Research Officer

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Paul Reynolds

Paul Reynolds leads Momentum, a division of ISG that provides research services to help service providers better target, win and retain business. Paul has 25 years of market research experience with specific expertise in methodology development, data analytics and research process design. Having found many service providers’ Advisor Relations functions to lack appropriate analytics, Paul is working to develop innovative new approaches that allow for data-driven programs based on the unique needs of each client. His approach benefits Advisor Relations, go-to-market functions, sales, strategy, marketing, and market/competitive intelligence teams.

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John Boccuzzi Jr.

President, ISG Research

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John Boccuzzi Jr.

As President of ISG Research, John Boccuzzi, Jr. leads a dynamic global research organization of more than 200 professionals, driving insights at the intersection of technology, business and AI. He works closely with CXO leaders across the world’s leading service and software providers to understand evolving market needs and to co-create data-driven, AI-enabled research and solutions that accelerate innovation and competitive advantage. This research empowers providers, ISG advisors and enterprise clients to make smarter, faster decisions on technology services, digital transformation and AI adoption strategies, helping them navigate an increasingly complex and rapidly evolving landscape. John holds a degree in Management and Entrepreneurial Studies from Bryant University in Smithfield, Rhode Island.

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Alex Bakker

Distinguished Analyst

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Alex Bakker

Alex leads the Primary Research Team where he focuses on study design, panel research, and interview based research for ISG. In addition to leading the Primary Research practice at ISG, Alex also serves as the lead analyst on provider pursuit effectiveness, and helps IT service providers understand how they can improve performance in the competitive process.

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Heli Nielson

Partner

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Heli Nielson

See what ISG OneSource can do with your question.

Explore how proprietary ISG research, AskISG and access to ISG experts can help your teams turn market insight into better-informed decisions.

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Frequently Asked Questions

What is ISG OneSource?

ISG OneSource is a provider intelligence platform for software and service providers. It brings together proprietary ISG research, AskISG AI-enabled intelligence and access to ISG experts in one connected experience.

What is AskISG?

AskISG is the AI-enabled intelligence within ISG OneSource. It lets provider teams ask business questions in natural language and receive responses grounded in ISG research, with Guided Insights designed around provider priorities.

Who is ISG OneSource designed for?

ISG OneSource is designed for technology provider teams that use market intelligence to support strategy, marketing, sales, product, competitive intelligence, analyst relations, advisor relations and growth planning. 

What research powers ISG OneSource?

ISG OneSource is grounded in proprietary ISG research across software and services markets, including ISG Provider Lens® and ISG Buyers Guides™, supported by published Analyst Perspectives, Market Perspectives and other ISG market insight.

How can provider teams use AskISG?

Provider teams can use AskISG to explore markets and competitors, sharpen positioning, prepare for analyst and advisor interactions, support pursuits and client conversations and inform go-to-market and growth decisions. 

How is ISG OneSource different from a traditional research portal?

ISG OneSource goes beyond finding and reading research documents. It combines a connected research experience with AskISG and access to ISG experts so provider teams can move from market insight to research-grounded answers and deeper discussion in one place.

Can I connect with ISG experts through ISG OneSource?

ISG OneSource connects research and AskISG insight with access to ISG experts, giving provider teams a way to explore important issues in greater depth when additional interpretation, context or discussion is needed. 

Does AskISG use external information?

No. AskISG responses are based only on ISG research. The system does not use public internet content to generate its answers. 

Can I see the research behind an AskISG answer?

Yes. AskISG cites every supporting document and provides a clickable link to the source. Links open the source document rather than the exact passage used in the response. Access to individual documents may depend on your Research Library subscription.

Are my questions used to train AskISG?

No. Questions and responses are not used to train the system. A limited group of authorized ISG personnel may review questions and responses to monitor answer quality, understand what users need and improve ISG content and Guided Insights.

Can I enter confidential information into AskISG?

Users should not enter confidential, sensitive or personal information into AskISG.

Can I share AskISG responses?

AskISG responses may generally be shared within your organization, subject to your ISG agreement. External users require prior permission from ISG. 

Can I copy an AskISG response into another document?

Yes. AskISG includes a copy-and-paste capability that makes it easy to move responses into emails, spreadsheets and other working documents. Internal and external use remains subject to your ISG agreement and applicable permissions.

Are there limits on how many questions I can ask?

No. ISG OneSource users can ask unlimited questions in AskISG.

Can ISG OneSource support access across my organization?

Yes. ISG OneSource can offer enterprise access so teams across your organization can work from the same ISG research foundation and use AskISG for their respective roles and priorities.