
The need to be effective in the marketing, selling, manufacturing, distributing, and sourcing products requires more consistent and higher quality product information. This is where product information management (PIM) has great potential, and as I have attested is the responsibility of business to lead the process and technology improvements. Of course for PIM to be efficient IT needs to support...
Read MoreTopics: Big Data, Sales, Sales Performance, Supply Chain Performance, Operational Performance, Customer & Contact Center, Information Applications, Information Management, Commerce, Product Information Management, Supply Chain