ISG Software Research Analyst Perspectives | Dreamforce

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Salesforce Puts Context at the Center of the AI/CX Stack

Posted by Keith Dawson on 08 October 2026

Dreamforce is usually a performative exercise, one in which Salesforce uses the gathering to solidify messaging around products that act as tentpole explanations of its strategy, even if many of those announced products aren’t going to be GA for the better part of a year. This year was markedly different. Product announcements were less flashy, but potentially far more consequential to the... Read More

Topics: Analytics, Contact Center, Dreamforce, Customer Experience Management, Generative AI, Customers and CX - Business & Technologies, AI and Machine Learning, Service Management, Context, Agentic

Salesforce Brings Conversation and Customer Experience to the Forefront

Posted by Mark Smith on 16 October 2018

Dreamforce has become the largest enterprise software event for businesses in the United States, and it is evident why when looking at it this year. With over 170,000 business and IT professionals attending, Salesforce came to show off upcoming product announcements and innovations. This year's biggest focus was on Einstein Voice (a personalized and intelligent conversational assistant),... Read More

Topics: Salesforce.com, Customer Experience, Machine Learning, Marketing, Voice of the Customer, CRM, Dreamforce, Sales Performance Management, SPM, Digital Technology, Digital Marketing, Robotic Process Automation, AI, natural language processing

Making Back Office Apps Fun

Posted by Robert Kugel on 17 December 2012

Business software is beginning to undergo a design revolution comparable to the seismic shift from the green screen to the graphical user interface (GUI) that began in the mid-1980s. Three forces are at work. One is the retirement of large numbers of members of the baby-boom generation and the rise of a generation that grew up with computers and computer games from a young age. Also, software and... Read More

Topics: Big Data, Sales Performance, Salesforce.com, Supply Chain Performance, OpenWorld, Operational Performance, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Oracle, Workforce Performance, Dreamforce, finance, Tidemark, Business, design, development, GUI

Salesforce Helps Midsize Company Dreams Come True

Posted by Robert Kugel on 21 September 2012

I cover the meat-and-potatoes aspects of corporate computing. I also pay attention to the special needs of midsize companies (by our definition, those with between 100 and 999 employees), which are unlike those of either small business or large corporations. After attending this year’s Dreamforce conference, Salesforce.com’s annual user meeting held this week in San Francisco, I can appreciate... Read More

Topics: Sales, Sales Performance, Salesforce.com, Social Media, ERP, Office of Finance, CRM customer service, SMB, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Dreamforce, finance, Security, FPM

Are You Dreaming Social? Salesforce Is!

Posted by Mark Smith on 18 September 2012

The annual Salesforce.com Dreamforce conference (Twitter: #DF12), just underway, may be the largest software conference ever, with attendance, physically and on the Internet, expected to be 90,000. Certainly, as one of the largest software events of 2012, this conference will be heavily covered via social media, while under the roof of the Moscone Center and surrounding hotels Salesforce will be... Read More

Topics: Sales Performance, Salesforce.com, Supply Chain Performance, Research, SFDC, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Information Applications, Information Management, Operational Intelligence, Workforce Performance, Dreamforce

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Robert Kugel

Robert Kugel

David Menninger

David Menninger

Jeff Orr

Jeff Orr

Keith Dawson

Keith Dawson

Matt Aslett

Matt Aslett

Barika Pace

Barika Pace

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