ISG Software Research Analyst Perspectives

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for Topic: Five9
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Five9 Bets on Integrations and Partners as the Path From CCaaS to CX

Posted by Keith Dawson on 11 March 2026

It’s clear that the buyer requirements for Contact-Center-as-a-Service (CCaaS) products have moved well beyond traditional notions of “cloud” or “omnichannel” and now focus on how well software providers can make artificial intelligence (AI) workflows real. The differentiation among CCaaS platforms is not so much about how well interactions are handled, but how the platforms embed within complex...

Topics: Operations, Five9, automation, Contact Center, agent management, Customer Experience Management, CCaaS, Generative AI, Customers and CX - Business & Technologies, Workflow, ServiceNow, Salesforce

Barriers to Omnichannel Customer Communications

Posted by ISG Research on 11 June 2013

In never ceases to amaze me, the number of new terms and acronyms the contact center market generates. Just as everyone is getting used to the fact that customers interact with companies through multiple communication channels (multichannel for short), someone invents the term omnichannel and we all have to get our heads around what this means. My research into the contact center in the cloud...

Topics: Sales Performance, Social Media, Customer Experience, Social CRM, Voice of the Customer, Echopass, Enghouse interactive, Five9, LiveOps, Mobile Apps, NewVoicemedia, Operational Performance, Analytics, Cloud Computing, Collaboration, Customer & Contact Center, Customer Service, Call Center, Contact Center, CRM, Interactive Intelligence, Unified Communications