ISG Software Research Analyst Perspectives

Trends in Field Service Management

Posted by Keith Dawson on 12 February 2026

Enterprise customer experience (CX) usually focuses on the moment of communication between a customer and a business, assessing the customer’s state of mind and the outcomes of specific, limited interactions. But there’s another important context that drives customer behavior, and that’s the on-site experience of technical support. Field service is often out of the line of sight of CX planners,... Read More

Topics: Internet of Things, IOT, Augmented Reality, AR, Customers and CX - Business & Technologies, Field Service Management, Technician

Edge and Local Data Processing Growing in Importance

Posted by Matt Aslett on 18 January 2024

Discussion about potential deployment locations for analytics and data workloads is often based on the assumption that, for enterprise workloads, there is a binary choice between on-premises data centers and public cloud. However, the low-latency performance or sovereignty characteristics of a significant and growing proportion of workloads make them better suited to data and analytics processing... Read More

Topics: Cloud Computing, Internet of Things, Data, Digital Technology, analytic data platforms, Analytics and Data, AI and Machine Learning

The Revolution in Revenue in 2023: Ventana Research Market Agenda

Posted by Stephen Hurrell on 13 January 2023

Ventana Research recently announced its 2023 research agenda for the Office of Revenue, continuing the guidance we’ve offered for nearly two decades to help organizations realize their optimal value from applying technology to improve business outcomes. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they don’t always have the guidance they... Read More

Topics: Sales, Analytics, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, Conversational Computing, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, AI and Machine Learning

2023 Digital Technology Market Agenda: Innovation for Digital Agility

Posted by David Menninger on 11 January 2023

I’m proud to share Ventana Research’s 2023 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that improve customer, partner and workforce experiences while also increasing organizational effectiveness and agility. Digital technology is a business necessity, as demonstrated throughout the pandemic. It... Read More

Topics: Analytics, Cloud Computing, Internet of Things, Data, Digital Technology, blockchain, mobile computing, extended reality, robotic automation, Collaborative & Conversational Computing, AI and Machine Learning

Palantir Operationalizes Analytics and Data for Actions and Decisions

Posted by David Menninger on 26 August 2022

Organizations are managing and analyzing large datasets every day, identifying patterns and generating insights to inform decisions. This can provide numerous benefits for an organization, such as improved operational efficiency, cost optimization, fraud detection, competitive advantage and enhanced business processes. By bringing the right, actionable data to the right user, organizations can... Read More

Topics: embedded analytics, Business Intelligence, Internet of Things, Streaming Analytics, AI and Machine Learning

Don’t Rely on Dashboards for Real-Time Analytics

Posted by David Menninger on 31 March 2022

I have written previously that the world of data and analytics will become more and more centered around real-time, streaming data. Data is created constantly and increasingly is being collected simultaneously. Technology advances now enable organizations to process and analyze information as it is being collected to respond in real time to opportunities and threats. Not all use cases require... Read More

Topics: business intelligence, Analytics, Internet of Things, Data, Digital Technology, Streaming Analytics, Streaming Data Events, Analytics and Data, AI and Machine Learning

The 2022 Market Agenda for Office of Revenue: New Performance Priority

Posted by Stephen Hurrell on 08 February 2022

Ventana Research recently announced its 2022 Market Agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers and their associated operations teams are experts in their respective fields but may not have the guidance needed to... Read More

Topics: Sales, Analytics, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, Conversational Computing, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, AI and Machine Learning

The Digital Technology Market Agenda for 2022: Innovation for Business Resilience

Posted by David Menninger on 31 January 2022

I’m proud to share Ventana Research’s 2022 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility, ensuring ongoing operations during any type of disruption. Digital technology is a business necessity, as demonstrated throughout 2020 and 2021,... Read More

Topics: Analytics, Cloud Computing, Internet of Things, Data, Digital Technology

What Makes a Metric a KPI?

Posted by David Menninger on 09 November 2021

How does your organization define and display its metrics? I believe many organizations are not defining and displaying metrics in a way that benefits them most. If an organization goes through the trouble of measuring and reporting on a metric, the analysis ought to include all the information needed to evaluate that metric effectively. A number, by itself, does not provide any indication of... Read More

Topics: Analytics, Business Intelligence, Internet of Things, Data, Digital Technology, Streaming Analytics, AI and Machine Learning

Using Event Data in Financial Services to Improve Business Processes

Posted by David Menninger on 03 November 2021

Our research shows that nearly all financial service organizations (97%) consider it important to accelerate the flow of information and improve responsiveness. Even just a few years ago, capturing and evaluating this information quickly was much more challenging, but with the advent of streaming data technologies that capture and process large volumes of data in real time, financial service... Read More

Topics: Analytics, Internet of Things, Data, Digital Technology, Streaming Analytics

Use External Data Platform to Improve Analytics

Posted by David Menninger on 19 October 2021

Access to external data can provide a competitive advantage. Our research shows that more than three-quarters (77%) of participants consider external data to be an important part of their machine learning (ML) efforts. The most important external data source identified is social media, followed by demographic data from data brokers. Organizations also identified government data, market data,... Read More

Topics: Analytics, Business Intelligence, Internet of Things, Data, Digital Technology, Lease Management, Streaming Data, Streaming Analytics, AI and Machine Learning

Expert.ai Earns 2021 Digital Innovation Award for Digital Technology

Posted by Mark Smith on 07 September 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT. Ventana Research has... Read More

Topics: Customer Experience, Analytics, Internet of Things, Digital Technology, blockchain, natural language processing, Awards, Conversational Computing, collaborative computing, mobile computing, extended reality, AI and Machine Learning

Sisense Earns Analytics Digital Innovation Award for 2021

Posted by David Menninger on 24 August 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT. Ventana Research has... Read More

Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, Digital Technology, natural language processing, AI and Machine Learning

Palantir Earns Overall Digital Innovation Award for 2021

Posted by Mark Smith on 04 August 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT. Ventana Research has... Read More

Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Voice of the Customer, Continuous Planning, embedded analytics, Learning Management, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Workforce Management, Financial Performance Management, Price and Revenue Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, Revenue, blockchain, natural language processing, data lakes, Total Compensation Management, robotic finance, Predictive Planning, employee experience, candidate engagement, Conversational Computing, Continuous Payroll, collaborative computing, mobile computing, continuous supply chain, Subscription Management, agent management, extended reality, intelligent marketing, sales enablement, work experience management, robotic automation, AI and Machine Learning, lease and tax accounting

Using Event Data in Manufacturing to Improve Business Processes

Posted by David Menninger on 28 July 2021

Event data can be used to enhance existing processes, but it can also be used to dramatically impact operations, revenue models and the bottom line for manufacturers. Our Benchmark Research shows 95% of manufacturers consider it important to speed the flow of information and improve responsiveness within business processes. In this perspective I’ll share how manufacturers are working with event... Read More

Topics: Customer Experience, Information Management, Internet of Things, Data, Digital Technology, Operations & Supply Chain

Informatica Continues to Evolve Data Management Platform

Posted by David Menninger on 08 April 2021

Organizations are accelerating their digital transformation and looking for innovative ways to engage with customers in this new digital era of data management. The goal is to understand how to manage the growing volume of data in real time, across all sources and platforms, and use it to inform, streamline and transform internal operations. Over the years, the adoption of cloud computing has... Read More

Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Information Management, Internet of Things, Data, natural language processing, AI and Machine Learning

Salesforce Sales Cloud: Evolving to Meet the 360 Needs of Sales

Posted by Stephen Hurrell on 18 March 2021

There is no doubt that the pandemic has accelerated the existing need for new technology that can help sales professionals do their jobs well in this quickly evolving market. In addition, market trends are driving the need for functionality that is aimed at the front-line sales professional and the manager, highlighting the demand for tools that can help arrest the decline in quota attainment, as... Read More

Topics: Sales, embedded analytics, Analytics, Internet of Things, Sales Performance Management, natural language processing, sales enablement, AI and Machine Learning

The 2021 Market Agenda for Office of Sales: The Revolution for Revenue

Posted by Stephen Hurrell on 25 February 2021

Ventana Research recently announced its 2021 research agenda for the Office of Sales, continuing the guidance we’ve offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers are experts in their respective fields but may not have the guidance needed to employ technology effectively. As we look... Read More

Topics: Sales, Analytics, Financial Performance, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, Machine Conversational Computing, Office of Revenue, AI and Machine Learning

The Digital Technology Market Agenda for 2021: Predictability in Unpredictable Times

Posted by Mark Smith on 25 February 2021

I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility, ensuring ongoing operation during any type of disruption. Digital technology is a business necessity as clearly found in 2020, required to enable... Read More

Topics: Big Data, Analytics, Cloud Computing, Internet of Things, Digital Technology, Robotic Process Automation, blockchain, Conversational Computing, mobile computing, extended reality, AI and Machine Learning

Tableau and Salesforce bring New Look to Business Analytics

Posted by David Menninger on 20 January 2021

Businesses are transforming their organizations, building a data culture and deploying sophisticated analytics more broadly than ever. However, the process of using data and analytics is not always easy. The necessary tools are often separate, but our research shows organizations prefer an integrated environment. In our Data Preparation Benchmark Research, we found that 41% of participants use... Read More

Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Preparation, Information Management, Internet of Things, Data, Digital Technology, natural language processing, Conversational Computing, AI and Machine Learning