ISG Software Research Analyst Perspectives

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Salesforce Brings Conversation and Customer Experience to the Forefront

Posted by Mark Smith on 16 October 2018

Dreamforce has become the largest enterprise software event for businesses in the United States, and it is evident why when looking at it this year. With over 170,000 business and IT professionals attending, Salesforce came to show off upcoming product announcements and innovations. This year's biggest focus was on Einstein Voice (a personalized and intelligent conversational assistant),...

Topics: Salesforce.com, Customer Experience, Machine Learning, Marketing, Voice of the Customer, CRM, Dreamforce, Sales Performance Management, SPM, Digital Technology, Digital Marketing, Robotic Process Automation, AI, natural language processing

What Every CEO Should Know About Software for Finance and Sales

Posted by Robert Kugel on 26 December 2012

This is the third in a series of blog posts on what CEOs (and for that matter, all senior corporate executives) need to know about IT and its impact on running a business. The first covered the high-level issues. As I noted, it’s not necessary for a CEO to be able to write Java code or master the intricacies of an ERP or sales compensation application. However, CEOs must grasp the basics of IT...

Topics: Planning, Predictive Analytics, Sales, Sales Performance, Customer, Human Capital Management, Office of Finance, Budgeting, close, closing, PRO, Operational Performance, Analytics, Business Analytics, Business Performance, Customer & Contact Center, Financial Performance, Information Management, CFO, CEO, FPM, Profitability, SPM