ISG Software Research Analyst Perspectives

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SAP Aims to be More Cloudy and Mobile in 2012 and Beyond

Posted by Mark Smith on 20 December 2011

I attended the annual SAP Influencer Summit (Twitter #SAPSummit), at which executives from SAP meet with analysts and customers from around the world to discuss the company’s direction. Pointing out that in 2012 SAP will reach its 40th anniversary of operations, chief communications officer Hubertus Kulpus and chief marketing officer Jonathan Becher kicked off the summit, then passed the...

Topics: Mobile, Sales, Sales Performance, SAP, Social Media, Supply Chain Performance, Sustainability, Human Capital Management, Smart Phones, Business Technology Innovation, IT Performance, IT Research, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Performance, Business Technology, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Information Technology, Location Intelligence, Operational Intelligence, Workforce Performance, Business Applications, CFO, COO, CRM, HR, Sybase, Tablets, Talent Management, Digital Technology