ISG Software Research Analyst Perspectives | Revenue Lifecycle Management

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Why the ‘Messy Middle’ for Office of Revenue Needs AI and Salesforce

Posted by Barika Pace on 06 November 2025

I attended Salesforce’s Dreamforce event in San Francisco to learn more about the company’s expanding vision for artificial intelligence (AI) and its newest capability, Agentforce Revenue Management. Salesforce has steadily evolved from being a CRM leader to positioning itself as an AI-first business platform. The introduction of Agentforce marks the company’s most ambitious step yet in...

Topics: Subscription Management, partner management, Revenue Performance Management, Revenue Lifecycle Management, Office of Revenue - Business Technologies

Why I Joined ISG and the Software Research Office of Revenue Practice

Posted by Barika Pace on 04 November 2025

I am excited to announce that I have joined ISG as Research Director for the Office of Revenue practice, where I will lead coverage across a spectrum of revenue, sales and product technologies that shape how organizations operate and engage customers, align go-to-market functions and operationalize growth. This includes CRM, Commerce, Partner Relationship Management (PRM), Product Experiences,...

Topics: Subscription Management, partner management, Revenue Performance Management, Revenue Lifecycle Management, Office of Revenue - Business Technologies

PROS Ramps Up Pricing and Revenue Focus

Posted by Stephen Hurrell on 05 August 2025

Earlier this year I was a guest at the PROS 2025 Outperform conference in Las Vegas, Nevada. PROS is a well-established price optimization and revenue management software provider that, although well-known within the airline and hospitality industries, has a lower profile outside of these specific verticals. An original premise of PROS was to offer advanced analytics and pricing as well as...

Topics: Analytics, sales engagement, Office of Revenue, Generative AI, Data Intelligence, AI and Machine Learning, Business & Technologies, Revenue Lifecycle Management

Oracle AI Direction for Business Applications

Posted by Stephen Hurrell on 25 June 2025

Oracle, long known for its dominance in databases and enterprise software, has a new message for the business world: Artificial intelligence (AI) isn't just a technology trend, it's a business imperative. At the recent Oracle Industry and Application Analyst Event, company executives made their most compelling case yet for why non-technical executives should care about a deeply integrated tech...

Topics: Revenue Lifecycle Management, Office of Revenue - Business Technologies

Conga’s Existential Approach to Revenue Lifecycles and Operations

Posted by Stephen Hurrell on 12 June 2025

At this year’s Conga Connect 2025 conference held in Orlando, FL, the enterprise software provider unveiled both a new chief executive and a sharpened vision for the future of revenue management technology. David Osborne, recently appointed CEO of Conga, took the stage for his keynote address with a foundational question: “Why?”—as in, why does Conga exist?

Topics: Office of Revenue, Revenue Lifecycle Management