ISG Software Research Analyst Perspectives | Revenue Lifecycle Management

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PROS Ramps Up Pricing and Revenue Focus

Posted by Stephen Hurrell on 05 August 2025

Earlier this year I was a guest at the PROS 2025 Outperform conference in Las Vegas, Nevada. PROS is a well-established price optimization and revenue management software provider that, although well-known within the airline and hospitality industries, has a lower profile outside of these specific verticals. An original premise of PROS was to offer advanced analytics and pricing as well as...

Topics: Analytics, sales engagement, Office of Revenue, Generative AI, Data Intelligence, AI and Machine Learning, Business & Technologies, Revenue Lifecycle Management

Oracle AI Direction for Business Applications

Posted by Stephen Hurrell on 25 June 2025

Oracle, long known for its dominance in databases and enterprise software, has a new message for the business world: Artificial intelligence (AI) isn't just a technology trend, it's a business imperative. At the recent Oracle Industry and Application Analyst Event, company executives made their most compelling case yet for why non-technical executives should care about a deeply integrated tech...

Topics: Revenue Lifecycle Management, Office of Revenue - Business Technologies

Conga’s Existential Approach to Revenue Lifecycles and Operations

Posted by Stephen Hurrell on 12 June 2025

At this year’s Conga Connect 2025 conference held in Orlando, FL, the enterprise software provider unveiled both a new chief executive and a sharpened vision for the future of revenue management technology. David Osborne, recently appointed CEO of Conga, took the stage for his keynote address with a foundational question: “Why?”—as in, why does Conga exist?

Topics: Office of Revenue, Revenue Lifecycle Management