
At Informatica’s recent industry analyst summit, Chris Boorman, the company’s chief marketing officer, opened the event by describing Informatica as expanding beyond its core offering in data integration in a broader sense. He compared this growth to Amazon expanding from being an online bookseller to offering computing resources via Amazon Web Services. I see it almost the opposite way. Informatica has always been in the data integration business. It has excelled at making this area of IT more...
Topics: Sales Performance, Analytics, Business Intelligence, Cloud Computing, Customer & Contact Center, Data Integration, Informatica, Information Management, Workforce Performance