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  • for Topic: Customers And Cx Business Technologies
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The idea of customer experience (CX) as a business practice relies heavily on being able to understand and track customer journeys. And that can be tricky because there isn’t a standard definition as to what a journey consists of. For example, inside a contact center the journey is perceived in terms of the steps a customer takes to achieve a particular result. Sometimes that is broadened out to...

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Topics: Contact Center, Field Service, CXM, Customers and CX - Business & Technologies, Customer Journey, Journey Management


When building or outfitting a contact center, the core question that must be answered is: what software provider or system is foundational? For decades, the fundamental element was the routing engine, but as technology moved to the cloud, the primacy of the voice ACD receded. As it did, it became possible to conceive of a tech stack that’s not organized around routing but instead is focused on...

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Topics: Contact Center, Customer Experience Management, CCaaS, Customers and CX - Business & Technologies, Conversational Intelligence, Zendesk


I am struck by the blizzard of software announcements this year describing new features for CX tools that are “agentic,” meaning autonomous tools take actions without (much) human intervention. Industry conversation about agentic AI has proceeded ahead of clarifying definitions and a sense of how it fits on a continuum of rapid AI development.

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Topics: Analytics, Contact Center, Personalization, Customer Experience Management, Generative AI, Customers and CX - Business & Technologies, Agentic AI, Transformation, Disruption


There is an industry assumption, call it a consensus, that increasing the degree of personalization in customer interactions is beneficial: it improves loyalty, lifetime value, CSAT and other key metrics. Core to this assumption is that it benefits both the customer and the business. Whether or not that’s actually true is somewhat beside the point. The fact is that the industry has identified a...

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Topics: Customer Experience, Contact Center, NPS, Personalization, Customer Experience Management, Orchestration, Customers and CX - Business & Technologies, Conversational Intelligence, Customer Journey, Loyalty, CSAT


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