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        Analyst Perspectives

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        • for Month: 2025/06
        • Available Posts: 0

        The development of artificial intelligence (AI) has transformed the idea of customer experience (CX) from a piecemeal, manually directed practice into a more streamlined and disciplined activity. The available technology has become so diverse and expansive that it is allowing enterprises to cope with a two-headed problem: providing more personalized and effective experiences is complex, and once you start to deliver those experiences, customers ratchet up their expectations and expect the new...

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        Topics: Customer Experience Management, Customer Journey, Adobe

        A little under a year ago, I explained how Google was positioning its BigQuery product as a unified data platform for processing data in multiple formats, across multiple locations, for multiple use cases—including business intelligence (BI) and artificial intelligence (AI)—using a combination of multiple data engines, including SQL, Spark and Python. The evolution of BigQuery as the focus of Google’s analytics and AI offerings continued at the recent Google Cloud Next ‘25 event, with Google...

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        Topics: Data Platforms, Generative AI, AI & Technologies

        The artificial intelligence (AI) landscape is undergoing dramatic transformation, with enterprises rapidly adapting to a world where AI is no longer just a possibility but a necessity. ISG Market Lensresearch of 300 enterprises shows that AI initiatives were the second largest category of IT spending for 2024, behind customer experience initiatives. Furthermore, enterprises plan to increase 2025 IT spending on AI initiatives by 5.7%, which is more than any other category and nearly three times...

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        Topics: Generative AI, AI & Technologies, AI and Machine Learning, Cloud Infrastructure
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        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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