ISG Software Research Analyst Perspectives

Why Revenue Execution Needs a New Stack Built for Motion

Posted by Barika Pace on 31 March 2026

Revenue Operations (RevOps) was supposed to unify sales, marketing and customer success into a single high-performance go-to-market machine. But for many organizations, it’s turned into another layer of complexity—more dashboards, more meetings, more disconnected tools pretending to collaborate. What’s worse, the metrics are lagging. Sales cycles are longer, buyer trust is thinner and even the... Read More

Topics: Subscription Management, sales engagement, Office of Revenue - Business Technologies

Healthcare CRM Software Innovation with AI

Posted by Mark Smith on 30 March 2026

Healthcare organizations are increasingly investing in customer relationship management (CRM) technologies to support patient engagement, service operations and care coordination across complex healthcare ecosystems. As care delivery expands across hospitals, outpatient services, digital health platforms and virtual care channels, organizations must manage interactions across scheduling systems,... Read More

Topics: Healthcare, AI & Technologies

Healthcare CRM Software Transformation with AI

Posted by Mark Smith on 27 March 2026

The healthcare industry is increasingly modernizing its customer relationship management (CRM) platforms and software investments to support patient engagement, care coordination and service operations. As care delivery expands across hospitals, outpatient services, digital health and payer-provider ecosystems, managing patient relationships across fragmented systems has become more complex.... Read More

Topics: Healthcare, AI & Technologies

The Growing Strategic Importance of Sales and Operations Planning

Posted by Robert Kugel on 26 March 2026

The growing strategic importance of sales and operations planning (S&OP) reflects the confluence of two major trends evolving outside of enterprise operations. One is the ongoing disintegration of the post-World War 2 liberal trade environment that began in the early 2010s and has accelerated since. The second is the increasing sophistication and approachability of S&OP software. These... Read More

Topics: Supply Chain Planning, Analytics, Business Planning, Operations & Supply Chain, Enterprise Resource Planning, supply chain management, Generative AI, AI and Machine Learning

The Potential Benefits and Challenges of Vibe Analytics

Posted by Matt Aslett on 25 March 2026

I previously wrote about the potential for generative artificial intelligence (GenAI) to change the face of analytics and facilitate data literacy and data democratization by enabling business users without specialist analytic skills to discover and analyze data. At the time of writing, GenAI-based interfaces were already being adopted by business intelligence (BI) software providers to... Read More

Topics: Analytics, Data Platforms, Generative AI, AI & Technologies, AI & Machine Learning

When AIOps and XDR Don't Talk, Your SOC Pays the Price

Posted by Jeff Orr on 25 March 2026

Your artificial intelligence operations (AIOps) platform detects a memory spike in production. Your extended detection and response (XDR) platform flags suspicious lateral movement in the same cluster. But they're not sharing context, so your security operations center (SOC) treats them as two separate incidents. You lose 45 minutes that matter. This isn't a hypothetical scenario. It's the... Read More

Topics: Cybersecurity, Observability, SOC, AIOps, IT & Technologies, XDR, SIEM, SOAR, IT Management & Operations

Payroll Systems: Raising the Bar Above Basic Accuracy

Posted by Matthew Brown on 24 March 2026

Payroll is no longer a single application that runs quietly in the background; it is an ecosystem that spans time capture, scheduling, pay rules, benefits deductions, tax engines, security controls and the employee experience layer. Employees do not see the ecosystem, but they feel it every single payday with total clarity. When it works, it reinforces the belief that the organization keeps its... Read More

Topics: Payroll Management, Employees & HCM - Business & Technologies

Agentic Orchestration: A Governance-First Reference Enterprise Architecture

Posted by Mark Smith on 23 March 2026

As established in my foundational perspective on AI Orchestration, the defining enterprise challenge is no longer model performance but the design of a control plane that governs multi-agent systems, tool access, policy enforcement, and cross-platform interoperability. The realization of Agentic AI depends on the emergence of AI agents as interoperable components that combine deterministic logic... Read More

Topics: AI & Technologies, AgenticAI, Agent Orchestration

AI Orchestration: Agentic Complexity for Enterprises

Posted by Mark Smith on 20 March 2026

The software economy has reached its greatest inflection point since the dawn of the Internet. Enterprise software now operates across dynamic cloud environments, with release cycles accelerating to weekly or even daily in a continuous delivery model. Software providers have evolved into platform ecosystems, seamlessly integrating applications and data while unlocking new opportunities through... Read More

Topics: Orchestration, AI & Technologies

CX Buyers Are Understandably Confused by Pricing

Posted by Keith Dawson on 19 March 2026

There is a growing sense of confusion and uncertainty among buyers when it comes to pricing for customer experience (CX) and contact center technology. Pricing does become more complex when technology innovates, creating broader options for mixing and matching features or more choices of the types of platforms people can use. In this industry, conditions have changed so quickly that the array of... Read More

Topics: Contact Center, agent management, Customer Experience Management, Customers and CX - Business & Technologies, Conversational Intelligence, Pricing, Resolution-Based, Outcome-Based

Semantic Layers Provide Business Context for BI and AI Agents

Posted by Matt Aslett on 17 March 2026

As I previously described, context is everything for generative (GenAI) and agentic AI. Enterprises moved in large numbers to adopt foundational GenAI since its emergence into mainstream consciousness during 2023. As they did so, it quickly became clear that establishing trust in GenAI output would require enterprises to augment the realistic content generated by foundation models with real-world... Read More

Topics: Analytics, Generative AI, Data Intelligence, AI & Technologies, AI & Machine Learning

Autonomous Healthcare Enterprise Requires AI-Powered Software Strategies

Posted by Mark Smith on 16 March 2026

Healthcare is not simply digitizing. It is reaching a structural inflection point. Rising demand, workforce shortages, regulatory complexity, reimbursement pressure and expanding distributed care models are forcing providers, payers and life sciences organizations to rethink how care is delivered and financed. Enterprise software sits at the center of this transformation for modernization in a... Read More

Topics: Artificial intelligence, Technology Industry Intelligence

Autonomous Enterprise and AI-Powered Software Architecture

Posted by Mark Smith on 13 March 2026

The mission to enable an autonomous enterprise, as I have articulated, remains aspirational for most organizations. Few have aligned business and technology leadership, strategy and execution to support autonomous operations at any scale. A shared definition is essential. An autonomous enterprise follows an operating model in which intelligent systems can sense conditions, decide actions, execute... Read More

Topics: AI & Technologies

ZohoDay Addresses the Tensions Facing CROs

Posted by Barika Pace on 12 March 2026

This year at ZohoDay 2026, the conversation did not center on product features, competitive positioning or even individual applications. Instead, it focused on a tension many CROs are already experiencing. Revenue leaders are being asked to deliver higher forecast confidence, manage margin pressure and incorporate AI into selling motions while simultaneously reducing operational complexity. The... Read More

Topics: Revenue Performance Management, Revenue Lifecycle Management, Office of Revenue - Business Technologies

Five9 Bets on Integrations and Partners as the Path From CCaaS to CX

Posted by Keith Dawson on 11 March 2026

It’s clear that the buyer requirements for Contact-Center-as-a-Service (CCaaS) products have moved well beyond traditional notions of “cloud” or “omnichannel” and now focus on how well software providers can make artificial intelligence (AI) workflows real. The differentiation among CCaaS platforms is not so much about how well interactions are handled, but how the platforms embed within complex... Read More

Topics: Operations, Five9, automation, Contact Center, agent management, Customer Experience Management, CCaaS, Generative AI, Customers and CX - Business & Technologies, Workflow, ServiceNow, Salesforce

Sovereign Cloud as a Strategic Control Plane for CIOs

Posted by Jeff Orr on 10 March 2026

Data sovereignty is no longer a niche compliance concern. It is becoming a defining architectural constraint for enterprise cloud strategy. As regulatory scrutiny intensifies and geopolitical risk becomes harder to ignore, Sovereign Cloud has emerged as a practical mechanism for CIOs to retain control over sensitive data, maintain jurisdictional compliance and reduce exposure tied to cross-border... Read More

Topics: Sovereign Cloud, IT & Technologies, Cloud Infrastructure, Digital Sovereignty, Data Residency, Data Isolation

The Advent of the Autonomous Enterprise

Posted by Mark Smith on 09 March 2026

For most enterprises, the problem with artificial intelligence (AI) today is not a lack of ambition. It is confusion. Organizations are overwhelmed by pilots, tools, providers and hype, and they lack a clear path to autonomy and measurable outcomes. The way forward is to cut through the noise and reframe AI not as technology experimentation with generative AI (GenAI) and agentic AI, but as a... Read More

Topics: AI & Technologies

Alation Provides AI Agents With Governed Knowledge

Posted by Matt Aslett on 06 March 2026

I have previously described the critical importance of context for enterprise adoption of generative artificial intelligence (GenAI) and agentic AI. Establishing trust in the content generated by GenAI is facilitated by grounding the models with real-world context from enterprise content and data, while AI agents designed to make context-aware decisions and take automated actions based on... Read More

Topics: Governance, Analytics, Generative AI, Data Intelligence, AI & Technologies, AI & Machine Learning

AI Is Software: The Honest Reality

Posted by Mark Smith on 06 March 2026

Let’s ground this conversation and cut through the misunderstood dialect about the impact of artificial intelligence (AI) on the software industry. AI is software and has been part of this category for more than several decades, and yes it has evolved into a new era of capability. Despite the noise from financial markets and headline pundits, the software industry is not being replaced by AI; it... Read More

Topics: AI & Technologies

Cash Flow Forecasting for Agility in Uncertain Times

Posted by Robert Kugel on 05 March 2026

A great deal has changed in how finance and accounting departments operate since the start of the decade. Elevated levels of uncertainty and change, beginning with the pandemic, have forced departments to question and refine their processes and operating methods, which has led to using technology to improve agility and resilience. While these events instill a greater sense of urgency for... Read More

Topics: Office of Finance, Business Planning, digital finance, Business & Technologies

Beyond Commerce: Tech That Closes Revenue Gaps

Posted by Barika Pace on 04 March 2026

There is a growing disconnect between what digital commerce platforms were originally built to do and what modern revenue teams now need them to deliver. Most traditional platforms were designed to manage storefronts, catalogs and transactions. They perform well when the goal is to display products, enforce static pricing and process payments. But in today’s revenue environment, the challenge is... Read More

Topics: Digital Commerce, Office of Revenue - Business Technologies

Alteryx Has a Unified Approach to Analytics and Data

Posted by Matt Aslett on 03 March 2026

Since Alteryx was acquired by Clearlake Capital and Insight Partners in March 2024, the company has taken the opportunity to revamp its product portfolio and refresh its executive team. Alteryx has always offered a combination of functionality that spans the data and analytics lifecycle, including data integration, data preparation and data quality, as well as the development of analytics... Read More

Topics: Operations, Analytics, Generative AI, AI & Technologies, AI & Machine Learning

Talkdesk Sees the Future of Service in CX Automation

Posted by Keith Dawson on 03 March 2026

Contact center software is evolving faster than the companies that make it. The tools that operated centers remained very stable for decades and then in a very rapid period shifted away from voice and telephony towards digital interactions and broader forms of customer engagement. It’s been a natural, even expected, transition, given how the rest of the software universe has injected artificial... Read More

Topics: Contact Center, Customer Experience Management, Intelligent Self-Service, Customers and CX - Business & Technologies, Conversational Intelligence