Analyst Perspectives

Revenue Operations (RevOps) was supposed to unify sales, marketing and customer success into a single high-performance go-to-market machine. But for many organizations, it’s turned into another layer of complexity—more dashboards, more meetings, more disconnected tools pretending to collaborate. What’s worse, the metrics are lagging. Sales cycles are longer, buyer trust is thinner and even the...

This year at ZohoDay 2026, the conversation did not center on product features, competitive positioning or even individual applications. Instead, it focused on a tension many CROs are already experiencing. Revenue leaders are being asked to deliver higher forecast confidence, manage margin pressure and incorporate AI into selling motions while simultaneously reducing operational complexity. The...

There is a growing disconnect between what digital commerce platforms were originally built to do and what modern revenue teams now need them to deliver. Most traditional platforms were designed to manage storefronts, catalogs and transactions. They perform well when the goal is to display products, enforce static pricing and process payments. But in today’s revenue environment, the challenge is...

Chief revenue officers are being asked to scale growth at a time when revenue systems are under more strain than at any point in the past decade. Buyer journeys are longer and less linear, sellers are operating across an expanding set of digital and partner channels and revenue technology stacks have grown faster than the operating models meant to govern them. In this environment, revenue...

I have been using the term “data pantry” (somewhat tongue in cheek) to describe a curated, governed and readily accessible collection of enterprise data that business users can draw on to support the use of core business software. This includes ERP, CRM and supply chain management software, as well as essential business processes such as analytics, forecasting and planning. This form of data...

Revenue organizations are running out of room to hide. With increasingly complex buyer journeys, longer sales cycles and rising expectations for personalized outreach, today’s CROs face a mounting challenge: deliver predictable growth in a market that’s anything but predictable while simultaneously building a team that doesn’t burn out.

Revenue leaders face a defining moment, which is why the time to define capabilities is now. As organizations brace for economic uncertainty, margin pressure and board scrutiny, the long-promised ROI of go-to-market technology is under intense evaluation. Sales productivity is declining, seller attrition is rising and CFOs are no longer tolerating technology bloat without measurable performance...

Autonomous commerce is no longer a distant prospect; it is actively transforming procurement systems, digital marketplaces and B2B revenue platforms today. Intelligent systems can now interpret buying intent, evaluate margin risk and negotiate terms with increasing sophistication. Yet, according to ISG’s State of Agentic AI Market Report, only 25% of artificial intelligence (AI) solutions operate...

I attended Salesforce’s Dreamforce event in San Francisco to learn more about the company’s expanding vision for artificial intelligence (AI) and its newest capability, Agentforce Revenue Management. Salesforce has steadily evolved from being a CRM leader to positioning itself as an AI-first business platform. The introduction of Agentforce marks the company’s most ambitious step yet in...

I am excited to announce that I have joined ISG as Research Director for the Office of Revenue practice, where I will lead coverage across a spectrum of revenue, sales and product technologies that shape how organizations operate and engage customers, align go-to-market functions and operationalize growth. This includes CRM, Commerce, Partner Relationship Management (PRM), Product Experiences,...

Oracle, long known for its dominance in databases and enterprise software, has a new message for the business world: Artificial intelligence (AI) isn't just a technology trend, it's a business imperative. At the recent Oracle Industry and Application Analyst Event, company executives made their most compelling case yet for why non-technical executives should care about a deeply integrated tech...