Media Kit

Brand Reference Guide

Proper Name Usage

• ISG (Information Services Group) "ISG" is sufficient and should be used in all references as the go-to-market name.
• ISG Research: Always capitalize "Research" when referencing the division.
• Analyst Titles: Always use the correct and full title when referencing ISG analysts in reports, calls, or emails (e.g., Matt Aslett, director of research, Analytics and Data, ISG Research).
  
  

Company Name

• Always use "ISG" when referencing the company, and avoid abbreviations or nicknames unless "Information Services Group" is spelled out.
• Do not use "Ventana Research" except when discussing past projects or pre-acquisition references and note Ventana Research, now a part of ISG.
  
  

Buyers Guides

• ISG Buyers Guide™ for [TOPIC]: Always include the trademark symbol (™) when stating the full name.
• ISG Buyers Guide™: Include the trademark symbol when referring to the ISG Buyers Guide™.
• Buyers Guide: No trademark symbol is needed when mentioning the term “Buyers Guide” by itself.

Logos

• Use the ISG Research logo when referencing Buyers Guide research, educational products, events and webinars.
• Use the appropriate Buyers Guide logo when referencing ranking criteria or related materials.
  
  

Disclaimers

• Trademark Usage: Always use the ™ symbol after the first use of "ISG Buyers Guide™" and similar proprietary terms. Omission of this symbol is not permitted.
• Copyright: ISG retains copyright over all research materials and reports. Proper attribution is required when using or referencing ISG content in any format.
• Liability: ISG is not responsible for third-party use of our materials in ways that are not compliant with our terms and conditions.