ISG Software Research Analyst Perspectives

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Operationalize Predictive Analytics for Significant Business Impact

Posted by ISG Software Research on 24 October 2015

One of the key findings in our latest benchmark research into predictive analytics is that companies are incorporating predictive analytics into their operational systems more often than was the case three years ago. The research found that companies are less inclined to purchase stand-alone predictive analytics tools (29% vs 44% three years ago) and more inclined to purchase predictive analytics...

Topics: Big Data, Microsoft, Predictive Analytics, SAS, Social Media, alteryx, Customer Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Operational Intelligence, Oracle, Information Optimization, SPSS, Rapidminer

Business Case for Predictive Analytics is Simpler Than You Think

Posted by ISG Software Research on 16 October 2015

Our benchmark research into predictive analytics shows that lack of resources, including budget and skills, is the number-one business barrier to the effective deployment and use of predictive analytics; awareness – that is, an understanding of how to apply predictive analytics to business problems – is second. In order to secure resources and address awareness problems a business case needs to...

Topics: Big Data, Microsoft, Predictive Analytics, SAS, Social Media, alteryx, Customer Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Operational Intelligence, Oracle, Information Optimization, SPSS, Rapidminer

Predictive Analytics: Investing and Selecting Software Properly

Posted by ISG Software Research on 22 July 2015

To impact business success, Ventana Research recommends viewing predictive analytics as a business investment rather than an IT investment. Our recent benchmark research into next-generation predictive analytics reveals that since our previous research on the topic in 2012, funding has shifted from general business budgets (previously 44%) to line of business IT budgets (previously 19%). Now...

Topics: Big Data, Microsoft, Predictive Analytics, alteryx, Customer Performance, Analytics, Business Analytics, Business Intelligence, Operational Intelligence, Oracle, Business Performance Management (BPM), Rapidminer