ISG Software Research Analyst Perspectives

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for Topic: Pivotlink

PivotLink Makes Attribution Modeling More Approachable

Posted by ISG Research on 20 July 2013

PivotLink is a cloud-based provider of business intelligence and analytics that serves primarily retail companies. Its flagship product is Customer PerformanceMETRIX, which I covered in detail last year. Recently, the company released an important update to the product, adding attribution modeling, a type of advanced analytic that allows marketers to optimize spending across channels. For... Read More

Topics: Retail Analytics, Sales Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, PivotLink

Gaining Time-to-Value From Big Data

Posted by ISG Research on 30 August 2012

I had a refreshing call this morning with a vendor that did not revolve around integration of systems, types of data, and the intricacies of NoSQL approaches. Instead, the discussion was about how its business users analyze an important and complex problem and how the company’s software enables that analysis. The topic of big data never came up, and it was not needed, because the conversation was... Read More

Topics: Big Data, Datameer, Predictive Analytics, Sales Performance, Supply Chain Performance, Planview, SuccessFactors, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, IBM, Information Management, Operational Intelligence, Workforce Performance, PivotLink