ISG Software Research Analyst Perspectives

Currently Showing:

for Author: Barika Pace
Available Posts: 0

Ready for the Next Revenue Era? The CRO Stack That Will Define 2026

Posted by Barika Pace on 09 December 2025

Revenue leaders face a defining moment, which is why the time to define capabilities is now. As organizations brace for economic uncertainty, margin pressure and board scrutiny, the long-promised ROI of go-to-market technology is under intense evaluation. Sales productivity is declining, seller attrition is rising and CFOs are no longer tolerating technology bloat without measurable performance...

Topics: Revenue Performance Management, Revenue Lifecycle Management, Office of Revenue - Business Technologies

AI-Driven Shifts Reshaping Sales Performance Management

Posted by Barika Pace on 03 December 2025

Sales performance management (SPM) is undergoing a reinvention. Once viewed as a back-office, compliance-oriented process largely owned by finance, it is now becoming a strategic platform at the heart of modern revenue operations. The rise of artificial intelligence (AI), particularly machine learning (ML), generative artificial intelligence (GenAI), and predictive modeling, is transforming how...

Topics: sales engagement, Office of Revenue, Revenue Lifecycle Management

Why We’re Afraid To Let Machines Sell: 5 Imperatives for Preparing for the Age of Autonomous Commerce

Posted by Barika Pace on 18 November 2025

Autonomous commerce is no longer a distant prospect; it is actively transforming procurement systems, digital marketplaces and B2B revenue platforms today. Intelligent systems can now interpret buying intent, evaluate margin risk and negotiate terms with increasing sophistication. Yet, according to ISG’s State of Agentic AI Market Report, only 25% of artificial intelligence (AI) solutions operate...

Topics: Revenue Performance, Revenue Lifecycle Management, Office of Revenue - Business Technologies

Why the ‘Messy Middle’ for Office of Revenue Needs AI and Salesforce

Posted by Barika Pace on 06 November 2025

I attended Salesforce’s Dreamforce event in San Francisco to learn more about the company’s expanding vision for artificial intelligence (AI) and its newest capability, Agentforce Revenue Management. Salesforce has steadily evolved from being a CRM leader to positioning itself as an AI-first business platform. The introduction of Agentforce marks the company’s most ambitious step yet in...

Topics: Subscription Management, partner management, Revenue Performance Management, Revenue Lifecycle Management, Office of Revenue - Business Technologies

Why I Joined ISG and the Software Research Office of Revenue Practice

Posted by Barika Pace on 04 November 2025

I am excited to announce that I have joined ISG as Research Director for the Office of Revenue practice, where I will lead coverage across a spectrum of revenue, sales and product technologies that shape how organizations operate and engage customers, align go-to-market functions and operationalize growth. This includes CRM, Commerce, Partner Relationship Management (PRM), Product Experiences,...

Topics: Subscription Management, partner management, Revenue Performance Management, Revenue Lifecycle Management, Office of Revenue - Business Technologies