ISG Software Research Analyst Perspectives

Allocadia Enables Excellence in Managing and Operating Marketing

Posted by ISG Research on 01 July 2016

The relevance of marketing to an organization depends on planning and performance measured against it. In writing about marketing management I have observed the marketing mayhem that can occur but also have noted that organizations that take marketing performance management seriously are in better position to assess their efforts in relation to goals and outcomes. I have a little experience in... Read More

Topics: Business Analytics, Financial Performance, Uncategorized, CMO

Marketing Planning Improves Performance

Posted by ISG Research on 27 June 2016

As global business increases competitive pressures, marketing departments face new challenges. They must anticipate and respond to frequently changing customer preferences and produce effective programs and campaigns to attract them. In the online world where customers can jump instantly from one company to another, Marketing must develop new ways to catch and hold their attention. Doing this... Read More

Topics: Sales Performance, Customer Performance, Operational Performance, Financial Performance, Uncategorized, CMO

The Mastery of Marketing Performance Management

Posted by ISG Research on 18 June 2016

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in marketing people and campaigns. In general, while performance management has been conducted effectively at the corporate levels, it has been a challenge for most lines of business, marketing departments... Read More

Topics: Sales Performance, Social Media, Marketing, Marketing Performance Management, Marketing Planning, Operational Performance Management (OPM), Customer Performance, Business Analytics, Business Intelligence, Business Performance, Uncategorized, CMO, Demand Generation

Mastering Marketing Mayhem in a Meaningful, Meticulous Manner

Posted by ISG Research on 31 March 2016

I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to manage and optimize its efforts in a more unified manner. This perspective kicks off a new series on the challenges for marketing to automate or execute tasks and manage toward maximum performance. We all know that the craft of... Read More

Topics: Big Data, Predictive Analytics, Social Media, Customer Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Financial Performance, Information Applications, Operational Intelligence, Uncategorized, CMO, Information Optimization, Sales Performance Management (SPM)

SAP HANA is Technology Platform of Choice for SAP

Posted by Mark Smith on 21 May 2013

At this year’s annual SAP user conference, SAPPHIRE, the technology giant showed advances in its cloud and in-memory computing efforts. It has completed the migration of its conventional application suite and portfolio of tools to operate on SAP HANA, its in-memory computing platform, and made improvements in its cloud computing environment, SAP HANA Enterprise Cloud. The last time I analyzed SAP... Read More

Topics: Big Data, Predictive Analytics, SAP, Social Media, Supply Chain Performance, Teradata, Mobile Technology, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), HP, Information Applications, Information Management, Workforce Performance, CFO, CMO, SAP EPM, SAP HANA, SAP Lumira, SAPPHIRE, Tagetik

Teradata Brings In-Memory Computing and Data Discovery to Big Data

Posted by Mark Smith on 08 May 2013

Teradata recently gave me a technology update and a peek into the future of its portfolio for big data, information management and business analytics at its annual technology influencer summit. The company continues to innovate and build upon its Teradata 14 releases and its new processing technology. Since my last analysis of Teradata’s big data strategy, it has embraced technologies like Hadoop... Read More

Topics: Big Data, MicroStrategy, SAS, Tableau, Teradata, Customer Excellence, Operational Performance, Analytics, Business Analytics, Business Intelligence, CIO, Cloud Computing, Customer & Contact Center, In-Memory Computing, Information Applications, Information Management, Location Intelligence, Operational Intelligence, CMO, Discovery, Intelligent Memory, Teradata Aster, Strata+Hadoop

Technology Innovation in 2013 is a Business and IT Priority

Posted by Mark Smith on 29 January 2013

The proper use of technology enables businesses to be more efficient. Our recent research into technology for business innovation found that 56 percent indicate innovative technology is very important, yet only 9 percent are very satisfied with theirs, showing plenty of room for improvement. As we enter 2013, businesses have more choices than ever for technology to improve business and IT. Our... Read More

Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Mobile Technology, Social Collaboration, IT Performance, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, CMO, COO, CTO

Social Media Stupidity in the Technology Industry

Posted by Mark Smith on 18 November 2012

If you follow my writing, you’ve seen blog posts with titles such as Industry Exposé: Technology Vendors Skew Analysts and Influencers and Industry Analyst Art or Fiction: Questionable Technology Predictions, so it should be no surprise I can’t resist an opportunity to talk about a little bit of insanity on the part of technology suppliers and industry analysts about social media. It is both... Read More

Topics: Sales Performance, Social Media, Supply Chain Performance, IT Performance, Operational Performance, Business Intelligence, Business Performance, CIO, Customer & Contact Center, Financial Performance, Information Applications, Information Management, Location Intelligence, Operational Intelligence, Twitter, Workforce Performance, CMO, COO, Industry Analyst, Technology Vendors

A Decade of Research at Ventana Research

Posted by Mark Smith on 18 November 2012

I’m happy to say that Ventana Research celebrated its tenth anniversary at our recent Business Technology Innovation Summit in San Jose at the Tech Museum. This location was fitting, since at the event we introduced and presented our first-ever Technology Innovation Awards and seventh annual Leadership Awards. If you did not get a chance to attend, we have the live webstream available for replay... Read More

Topics: Sales Performance, SAP, Social Media, Supply Chain Performance, Peoplefluent, Planview, Research, Splunk, IT Performance, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, IBM, Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, Ceridian, CFO, CMO, COO, Datawatch, Saba, Technology

Industry Analyst Art or Fiction: Questionable Technology Predictions

Posted by Mark Smith on 08 October 2012

I recently wrote about how technology vendors attempt to skew analysts’ and influencers’ research from the edit and review cycles controlled in financial contracts to payment for placed blogs as independent analysis published on the Internet. It is unfortunate that we have to deal with this level of bias. Clearly it is critical for business and IT to identify trusted sources of research and... Read More

Topics: Sales Performance, Gartner, Research, CIO, Customer & Contact Center, CMO, Technology Spending

Industry Exposé: Technology Vendors Skew Analysts and Influencers

Posted by Mark Smith on 05 October 2012

In my more than a decade of writing on the trends and direction of the technology industry, occasionally I have talked about the dark side of technology industry analysts. In that vein, I wrote about the diminishing science of research in technology analyst firms, which has impacted the quality of the analysis and advice given by analysts. It built on my previous post on Why Bad Research Could... Read More

Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Market Research, Research, IT Performance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, CMO, Industry Analyst, Influencers, Technology Vendors

Informatica Advances Business with Data Integration for Social Media

Posted by Mark Smith on 22 February 2012

Even in this recessionary economy Informatica has been defying spending constraints. At its annual analyst summit (Twitter #INFAAnalyst) the company unveiled its growth strategies. Informatica has more than 4,500 customers for data integration and information management and now is turning its attention to the data in social media networks. Our firm has already identified social media as a key... Read More

Topics: Big Data, Sales Performance, Social Media, Customer Analytics, Market Research, Social Media Intelligence, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Business Technology, Cloud Computing, Customer & Contact Center, Data Integration, Mobility, CMO

MicroStrategy Infuses Social Media Intelligence into Marketing

Posted by Mark Smith on 27 January 2012

I attended the annual MicroStrategy World in Miami to check on the progress this company known for business intelligence (BI) software has made in expanding into a mobile platform and tools company that also announced a new version of its products. While MicroStrategy’s efforts in mobile BI and cloud computing are ahead of its competitors in the BI industry, they’re not its only expansion points... Read More

Topics: Big Data, Sales Performance, Social Media, Customer Analytics, Market Research, Social Media Intelligence, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Business Technology, Cloud Computing, Customer & Contact Center, Mobility, CMO

NICE to Acquire Merced Systems for Excellence in Customer Service and Sales

Posted by Mark Smith on 06 December 2011

NICE Systems last week announced an agreement to acquire Merced Systems, a provider of business applications for customer service and sales organizations. This acquisition slipped by with little fanfare, but it marks a significant milestone for NICE, a major provider of applications and technology for call centers and a player in their evolution into multichannel contact centers. Building on a... Read More

Topics: Predictive Analytics, Sales, Sales Performance, Social Media, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Marketing, Merced Systems, NICE Systems, Revenue Performance, Sales Compensation, Sales Force Automation, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Financial Performance, Workforce Performance, Call Center, CFO, CMO, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Sales Performance Management, SFA, Text Analytics, Unified Communications, Workforce Management

Marketing Executives Aren’t Ready for the Social Explosion of Data

Posted by Mark Smith on 27 October 2011

I had a chance to review the results of an interesting new global study of chief marketing officers (CMOs) by IBM, and I want to comment on some of its findings. Adding to the pressures facing the CMO today are new challenges in brand promotion and the growing impact of consumer sentiment expressed in several channels, including social media. The research found these to be the top two concerns in... Read More

Topics: Big Data, Sales Performance, Social Media, Customer Analytics, Market Research, Operational Performance, Business Analytics, Business Mobility, Business Performance, Business Technology, Cloud Computing, Customer & Contact Center, CMO, Demand Generation

Proposal Software Simplifies Key Aspects of Sales

Posted by Mark Smith on 25 September 2011

Sales proposals can determine whether a deal is booked or lost. In most organizations the process of creating and delivering a proposal is manual and one-off, with many potential places for mistakes. This lack of rigor and efficiency impairs many organizations’ ability to leverage their resources. Proposal Software helps sales organizations with an application called PMAPS that addresses sales... Read More

Topics: Mobile, Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, CMO, CRM, DF11, Sales Performance Management, SFA

Salesforce Presents New Social Enterprise with Chatter, Mobility and Data

Posted by Mark Smith on 03 September 2011

At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest evolution of the company’s strategy and supporting technology for cloud computing and mobile technologies. Its aim is to enable businesses to engage with customers and prospects via social media channels – what Salesforce calls the “social enterprise” – and empower employee and customer social networks to... Read More

Topics: Mobile, Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Sales Cloud, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Chatter, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, CMO, CRM, DF11, Sales Performance Management, Service Cloud, SFA

Varicent Improves Sales Operations Efficiency

Posted by Mark Smith on 31 August 2011

Sales organizations strive to maximize the performance of their staffs to meet quotas and revenue targets in an efficient manner. This focus is part of my agenda to help organizations innovate and maximize revenue in sales. To achieve this requires automation of various sales activities including compensation, incentives, quota development, territory optimization, channel management, analytics... Read More

Topics: Sales, Sales Performance, Social Media, Marketing, Revenue Performance, Sales Force Automation, Sales Operations, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, CMO, CRM, Sales Performance Management, SFA, Varicent

Get the Most from Dreamforce for Your Sales Force

Posted by Mark Smith on 30 August 2011

Salesforce.com’s 2011 Dreamforce conference is under way. If you’re in sales and you use the company’s application, here’s how to gain the most value from your time at the conference. Today, For background, we need to note that Salesforce.com is not as focused on the sales force as it once was years ago, now concentrating more on application development, collaboration, mobility, database and... Read More

Topics: Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Marketo, Merced Systems, Qvidian, Revenue Performance, Sales Force Automation, Sales Operations, Zilliant, Zyme Solutions, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, Callidus Software, Camelon Software, CFO, ChannelInsight, Cloud9 Analytics, CMO, CRM, Sales Performance Management, SFA, Varicent, Vendavo, Xactly

Xactly What Sales Needs To Improve

Posted by Mark Smith on 30 August 2011

In addressing the needs of their sales and operations teams to automate and improve performance, many organizations turn to providers of sales applications designed for specific activities. Many of these activities, including sales compensation, incentives, commissions, quotas, territories and others, Xactly has been delivering for years. This company is no newcomer to the market, with... Read More

Topics: Sales, Sales Performance, Social Media, Marketing, Revenue Performance, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, CMO, CRM, Sales Performance Management, SFA, Xactly