ISG Software Research Analyst Perspectives

PivotLink Makes Attribution Modeling More Approachable

Posted by ISG Software Research on 20 July 2013

PivotLink is a cloud-based provider of business intelligence and analytics that serves primarily retail companies. Its flagship product is Customer PerformanceMETRIX, which I covered in detail last year. Recently, the company released an important update to the product, adding attribution modeling, a type of advanced analytic that allows marketers to optimize spending across channels. For...

PivotLink Analyzes Shoppers with Retail Analytics in the Cloud

Posted by ISG Software Research on 16 October 2012

I had the opportunity last week to visit PivotLink in the Bellevue, Washington, office that houses the company’s development team and marketing leadership to see its software. After taking the helm a little more than a year ago and putting a new team in place, CEO Bruce Armstrong has positioned the company above the fray of the crowded business intelligence software set. The company has smartly...

Shifts in Retail Demand New Analytics

Posted by ISG Software Research on 12 October 2012

Our benchmark research into retail analytics suggests that only 34 percent of retail companies are satisfied with the process they currently use to create analytics. That’s 10 percent fewer businesses satisfied than we found for all industries combined. The dissatisfaction is being driven by underperforming technology that cannot keep up with the dramatic changes that are occurring in the retail...

PivotLink Advances Business Analytics in the Cloud

Posted by ISG Software Research on 26 September 2011

PivotLink introduced version 5 of its Business Intelligence (BI) product, which it delivers in the cloud computing environment and available through software as a service (SaaS) at its user conference. Demonstrating one of the unique benefits of providing it a SaaS approach, PivotLink did not require any of the attendees to request a download, get a new license file or do any type of software...

Infopia Launches Retail Analytics for E-Business

Posted by Mark Smith on 27 November 2010

The rapid evolution of business on the Internet has dramatically changed many organizations’ strategies for growth and profitability, especially those in the retail sector. I have written about the importance of analytics overall and in retail, but many companies are maturing slowly in using them to analyze electronic business and commerce. Data derived from analytics can enable them to manage...

Infopia Launches Retail Analytics for E-Business

Posted by Mark Smith on 26 November 2010

The rapid evolution of business on the Internet has dramatically changed many organizations’ strategies for growth and profitability, especially those in the retail sector. I have written about the importance of analytics overall and in retail, but many companies are maturing slowly in using them to analyze electronic business and commerce. Data derived from analytics can enable them to manage...