ISG Software Research Analyst Perspectives

Marketing Planning Improves Performance

Posted by ISG Research on 27 June 2016

As global business increases competitive pressures, marketing departments face new challenges. They must anticipate and respond to frequently changing customer preferences and produce effective programs and campaigns to attract them. In the online world where customers can jump instantly from one company to another, Marketing must develop new ways to catch and hold their attention. Doing this... Read More

Topics: Sales Performance, Customer Performance, Operational Performance, Financial Performance, Uncategorized, CMO

Cloud-Based Analytics Still Don’t Deliver Self-Sufficiency

Posted by ISG Research on 27 June 2016

Cloud-based computing has become widespread, particularly in line-of-business applications from vendors such as Salesforce and SuccessFactors. Our benchmark research also suggests a rise in the acceptance of cloud-based analytics. We’ve seen the emergence and growth of cloud-only analytics vendors such as Domo and GoodData as well as cloud-based delivery by nearly all the on-premises analytics... Read More

Topics: Sales Performance, Supply Chain Performance, Human Capital, Business Intelligence, Business Analytics, Cloud,, Customer Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Financial Performance, Information Management, Uncategorized

Contact Centers Need Radical Change to Meet Consumers’ Expectations

Posted by ISG Research on 25 June 2016

I have been involved in the contact center industry for more than 25 years and often see organizations that are slow in keeping up with consumers’ expectations; many of them seem reluctant to change, regardless of the need to do so. For example, agents of my cell phone operator ask the same four questions at the start of a call as they did 30 years ago; my bank supports several channels of... Read More

Topics: Big Data, Social Media, Customer Performance, Business Analytics, Cloud Computing, Uncategorized, Call Center

Big Data Drives Price and Revenue Optimization

Posted by ISG Research on 25 June 2016

Information technology enables a data-driven management style that was not feasible until powerful, affordable computers became generally available. There’s no bright line marking when this became possible; the process is ongoing. People were using financial analytics long before ENIAC, the first general-purpose computer, appeared, but the metrics available were not especially timely, broadly... Read More

Topics: Big Data, Sales Performance, Office of Finance, Customer Performance, Operational Performance, Business Analytics, Business Performance, Financial Performance, Uncategorized

Microsoft Accepts LinkedIn Connection: Will it Matter?

Posted by ISG Research on 18 June 2016

For some people in sales and marketing who struggle to meet their quarterly targets, the blockbuster announcement that Microsoft will buy LinkedIn for US$26.2 billion may seem like a midyear holiday present: a digital business Rolodex filled with new global connections that can make the task of generating revenue dramatically easier. Problem is, sales leaders and revenue-focused marketers worth... Read More

Topics: Sales Performance, Social Media, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Uncategorized

Interactive Intelligence Enables Contact Center in the Cloud

Posted by ISG Research on 18 June 2016

I recently attended the Interactive Intelligence Interactions 2016 conference and came away with four key insights regarding the company’s plans and progress in providing contact centers in the cloud. These include the short-term success of PureCloud, the company’s financial performance, the importance of customer support and dealing with change. PureCloud has surpassed the company’s... Read More

Topics: Customer Performance, Cloud Computing, Uncategorized, Call Center

SAP Faces Challenges with Customer Assurance and Digital Boardroom

Posted by ISG Research on 18 June 2016

There were two noteworthy themes in SAP CEO Bill McDermott’s keynote at this year’s Sapphire conference. One was customer assurance; that is, placing greater emphasis on making the implementation of even complex business software more predictable and less of an effort. This theme reflects the maturing of the enterprise applications business as it transitions from producing highly customized... Read More

Topics: Predictive Analytics, Sales Performance, SAP, Supply Chain Performance, Customer Performance, Business Performance, Financial Performance, Uncategorized

The Mastery of Marketing Performance Management

Posted by ISG Research on 18 June 2016

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in marketing people and campaigns. In general, while performance management has been conducted effectively at the corporate levels, it has been a challenge for most lines of business, marketing departments... Read More

Topics: Sales Performance, Social Media, Marketing, Marketing Performance Management, Marketing Planning, Operational Performance Management (OPM), Customer Performance, Business Analytics, Business Intelligence, Business Performance, Uncategorized, CMO, Demand Generation

Accelerating the Close Can Fix Other Problems

Posted by ISG Research on 15 June 2016

In our Office of Finance benchmark research 60 percent of participants said it takes their companies six or more business days to complete their quarterly close; that exceeds the best practice benchmark of five days. Consultants, academics and vendors have stressed the importance of shortening the close for almost a quarter of a century. The main reason for doing so is to provide executives and... Read More

Topics: Office of Finance, Business Performance, Financial Performance, Uncategorized

Industry Veteran Brings Leadership on Sales and Marketing

Posted by ISG Research on 02 June 2016

If you’re a sales or marketing executive or manager, your window of business opportunity is closing rapidly. In fact it started closing the day you began your job. Time is not on your side – and your career may well hang in the balance. I want to help you shift that balance to your advantage. My name is Tony Compton. I’m a new member of the industry analyst team at Ventana Research, and I’ll be... Read More

Topics: Big Data, Predictive Analytics, Sales Performance, Social Media, Mobile Technology, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Uncategorized, Sales, Marketing, Sales Performance Management, Ma