ISG Software Research Analyst Perspectives

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The Tricky Relationship Between Personalization and Customer Loyalty

Posted by Keith Dawson on 30 July 2025

There is an industry assumption, call it a consensus, that increasing the degree of personalization in customer interactions is beneficial: it improves loyalty, lifetime value, CSAT and other key metrics. Core to this assumption is that it benefits both the customer and the business. Whether or not that’s actually true is somewhat beside the point. The fact is that the industry has identified a...

Topics: Customer Experience, Contact Center, NPS, Personalization, Customer Experience Management, Orchestration, Customers and CX - Business & Technologies, Conversational Intelligence, Customer Journey, Loyalty, CSAT

Justifying Analytics for Agents and Better Customer Service

Posted by ISG Software Research on 18 October 2012

Our new world of multifaceted customer communications is driven by moments of interaction with the brand, often called moments of truth. Today’s call center analytics put companies in a position to manage these moments. Analytics that are specific to the call center include desktop analytics, event stream analytics, speech analytics, text analytics, cross-channel analytics and predictive...

Topics: Customer Engagement, Customer Experience, customer life cycle, call center analytics, capacity utilization, Operational Performance, Business Analytics, Business Intelligence, Customer & Contact Center, Workforce Performance, Call Center, Workforce Analytics, NPS