Ventana Research recently announced its 2023 research agenda for the Office of Revenue, continuing the guidance we’ve offered for nearly two decades to help organizations realize their optimal value from applying technology to improve business outcomes. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they don’t always have the guidance they need to embrace technology to achieve the best possible outcomes. As we look forward to 2023, we...
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Topics:
Sales,
Analytics,
Internet of Things,
Data,
Sales Performance Management,
Digital Technology,
Digital Commerce,
Conversational Computing,
mobile computing,
Subscription Management,
extended reality,
intelligent sales,
partner management,
AI and Machine Learning
I’m proud to share Ventana Research’s 2023 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that improve customer, partner and workforce experiences while also increasing organizational effectiveness and agility.
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Topics:
Analytics,
Cloud Computing,
Internet of Things,
Data,
Digital Technology,
blockchain,
mobile computing,
extended reality,
robotic automation,
Collaborative & Conversational Computing,
AI and Machine Learning
Ventana Research recently announced its 2022 Market Agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers and their associated operations teams are experts in their respective fields but may not have the guidance needed to employ technology effectively. As we look to 2022, we are focusing on the entire selling and buying...
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Topics:
Sales,
Analytics,
Internet of Things,
Data,
Sales Performance Management,
Digital Technology,
Digital Commerce,
Conversational Computing,
mobile computing,
Subscription Management,
extended reality,
intelligent sales,
partner management,
AI and Machine Learning
As with many IT innovations, augmented reality (AR), extended reality (XR) and the related topic of spatial computing had been discussed to death long before they became a practical reality. As a user interface, AR is already well understood in terms of its ability to open vast new vistas in entertainment as well as making physical tasks, such as machinery maintenance and warehouse pick-and-pack, far more efficient. In the case of spatial computing, by using glasses to superimpose workflow...
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Topics:
Office of Finance,
Digital transformation,
natural language processing,
extended reality,
robotic automation,
Collaborative & Conversational Computing
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.
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Topics:
Customer Experience,
Analytics,
Internet of Things,
Digital Technology,
blockchain,
natural language processing,
Awards,
Conversational Computing,
collaborative computing,
mobile computing,
extended reality,
AI and Machine Learning
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.
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Topics:
Customer Experience,
Human Capital Management,
Marketing,
Office of Finance,
Voice of the Customer,
Continuous Planning,
embedded analytics,
Learning Management,
Analytics,
Business Intelligence,
Collaboration,
Data Governance,
Data Preparation,
Information Management,
Internet of Things,
Business Planning,
Contact Center,
Data,
Product Information Management,
Sales Performance Management,
Workforce Management,
Financial Performance Management,
Price and Revenue Management,
Digital Technology,
Digital Marketing,
Digital Commerce,
Operations & Supply Chain,
Enterprise Resource Planning,
ERP and Continuous Accounting,
Revenue,
blockchain,
natural language processing,
data lakes,
Total Compensation Management,
robotic finance,
Predictive Planning,
employee experience,
candidate engagement,
Conversational Computing,
Continuous Payroll,
collaborative computing,
mobile computing,
continuous supply chain,
Subscription Management,
agent management,
extended reality,
intelligent marketing,
sales enablement,
work experience management,
robotic automation,
AI and Machine Learning,
lease and tax accounting
Ventana Research recently announced its 2021 research agenda for the Office of Sales, continuing the guidance we’ve offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers are experts in their respective fields but may not have the guidance needed to employ technology effectively. As we look to 2021, we are focusing on the entire selling and buying journey and the applications that...
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Topics:
Sales,
Analytics,
Financial Performance,
Internet of Things,
Data,
Sales Performance Management,
Digital Technology,
Digital Commerce,
mobile computing,
Subscription Management,
extended reality,
intelligent sales,
partner management,
Machine Conversational Computing,
Office of Revenue,
AI and Machine Learning
I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility, ensuring ongoing operation during any type of disruption.
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Topics:
Big Data,
Analytics,
Cloud Computing,
Internet of Things,
Digital Technology,
Robotic Process Automation,
blockchain,
Conversational Computing,
mobile computing,
extended reality,
AI and Machine Learning
Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing, marketing, sales and service. Consider how manufacturing and field service organizations are starting to use AR technology for hands-free call-up of service manuals using glasses so technicians can verify progress without looking away from their...
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Topics:
Sales,
Business Continuity,
Internet of Things,
Business Planning,
Digital Technology,
Operations & Supply Chain,
Digital transformation,
mobile computing,
extended reality
The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.
Read More
Topics:
Analytics,
Collaboration,
Data Governance,
Data Lake,
Data Preparation,
IOT,
Data,
Information Management (IM),
Digital Technology,
blockchain,
Conversational Computing,
collaborative computing,
mobile computing,
extended reality,
AI and Machine Learning
The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.
Read More
Topics:
Customer Experience,
Human Capital Management,
Marketing,
Analytics,
Internet of Things,
Contact Center,
Data,
Digital Technology,
Digital Commerce,
Operations & Supply Chain,
blockchain,
employee experience,
candidate engagement,
Conversational Computing,
collaborative computing,
mobile computing,
agent management,
extended reality,
business digital commerce,
work experience management,
AI and Machine Learning
Ventana Research recently announced its 2020 research agenda for digital technology, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes. While we have seen more than four decades of digital transformation in the systems and tools businesses rely on, recent years have yielded transformative approaches to technology that can finally actually change the way people and processes work, rather than just make...
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Topics:
Analytics,
Internet of Things,
Data,
Digital Technology,
blockchain,
Conversational Computing,
collaborative computing,
mobile computing,
extended reality,
AI and Machine Learning
For interactions with customers to go well, organizations must manage an ever-increasing array of engagement channels. Our research finds that organizations expect to see interaction volumes increase on all channels, especially digital ones such as text-based messaging, chat, mobile and social apps. Unfortunately, the systems that manage these channels are typically disparate and uncoordinated and may not use the same underlying technology. This makes it difficult for organizations to...
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Topics:
Customer Experience,
Voice of the Customer,
business intelligence,
embedded analytics,
Analytics,
Collaboration,
Data Governance,
Data Preparation,
Information Management,
Internet of Things,
Contact Center,
Data,
Digital Technology,
Digital Commerce,
blockchain,
natural language processing,
data lakes,
Intelligent CX,
Subscription Management,
agent management,
extended reality,
AI and Machine Learning
Using customer analytics effectively involves several challenges. Organizations must make it a business priority, cultivate leadership and set a course for ensuring data and analytics are being processed and governed effectively. But effectiveness also requires technology that will assist in the effective operations and management of customers and help an organization achieve its goals.
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Topics:
Customer Experience,
Voice of the Customer,
embedded analytics,
Analytics,
Business Intelligence,
Collaboration,
Data Governance,
Data Preparation,
Information Management,
Contact Center,
Data,
Digital Technology,
Digital Commerce,
blockchain,
natural language processing,
data lakes,
Intelligent CX,
Conversational Computing,
collaborative computing,
mobile computing,
Subscription Management,
agent management,
extended reality,
AI and Machine Learning
Customer analytics have never been more important, but effectively creating and managing them is not easy. The data that’s required to achieve visibility into all customer activity involves many applications and systems and it’s a challenge to ensure the data used is accurate and consistent. Even once data is assembled, organizations often struggle to apply analytics to create the metrics that best represent an understanding of the past and, more importantly, the path to the future.
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Topics:
Customer Experience,
Voice of the Customer,
embedded analytics,
Analytics,
Business Intelligence,
Collaboration,
Data Governance,
Data Lake,
Data Preparation,
Information Management,
Contact Center,
Data,
Digital Technology,
Digital Commerce,
blockchain,
natural language processing,
Intelligent CX,
Conversational Computing,
collaborative computing,
Subscription Management,
agent management,
extended reality,
AI and Machine Learning
Today’s intense competition requires that companies know as much as they can about their customers in order to anticipate their needs and deliver a superior customer experience. However, many organizations struggle to do this well. Implementing initiatives to improve customer value across any department or process involving customers requires both in-depth visibility into current operations and excellent metrics.
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Topics:
Customer Experience,
Voice of the Customer,
business intelligence,
embedded analytics,
Analytics,
Collaboration,
Data Governance,
Data Preparation,
Internet of Things,
Contact Center,
Data,
Digital Commerce,
blockchain,
natural language processing,
data lakes,
Intelligent CX,
Conversational Computing,
collaborative computing,
mobile computing,
Subscription Management,
agent management,
extended reality,
AI and Machine Learning