Profitability Management: A CFO Priority to Gain Competitive Advantage

Mark Smith

Mark is the leader and responsible for the overall software research and advisory for business and IT at ISG. He is an expert in enterprise software and defines the blueprint for AI software research and for digital modernization across people, processes, information and technology. Mark has held CMO and product roles at software providers and companies like SAP and Oracle. Mark founded Ventana Research over two decades ago and was the CEO and Chief Research Officer and worked in the technology sector for over 30 years leading innovations in research and technology. Mark is an Eagle Scout and volunteers in Scouting enabling youth to reach their full potential.