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        Analyst Perspectives

        Zoho’s recent analyst conference was an opportunity to explore how the India-founded software company is faring in its efforts to extend its enterprise business, and to place AI at the center of its product portfolio. It appears the company is having some success on both fronts.

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        Topics: Contact Center

        While headlines tend to focus on flashier topics, arguably the biggest business impact from technology advances over the past two decades has been on helping midsize enterprises improve their performance. These organizations have the same requirements as larger ones but have fewer resources to address those needs. Prophix has been at the forefront of using technology innovation to close that gap throughout this period. Its latest advances include Prophix One, introduced last year, and FP&A...

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        Topics: Office of Finance, Business Planning

        I was recently a guest of SugarCRM at their 2025 Analyst summit with an opportunity to meet with the executive team and new CEO, David Roberts.

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        Topics: Revenue Performance Management

        Based on the number of invitations I have received to speak on the topic, usage pricing (also referred to as consumption pricing) is hot. But as I have remarked elsewhere, it is not new. I recall a conversation with a customer over 30 years ago when I was involved with analytic software who asked, “Why can’t we just pay for the software we use?” And this of course makes sense: only pay for what you use. In fact, I assert that by 2027, over one-half of all enterprises will deploy a mixed revenue...

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        Topics: Subscription Management

        In anticipation of conditions that suggested accelerating price increases, I wrote in 2021 about how technology could be useful in an inflationary period, anticipating the world we live in now. Responding effectively to changes in costs is always challenging, but even more so because of the choppy and chaotic nature of the current environment. Inflation may have abated from its highs throughout the rich world but is still an important factor in business decisions. Many enterprises have limited...

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        Topics: Office of Finance, Business Planning, ERP and Continuous Accounting, Subscription Management

        I recently wrote about the need for enterprises to harness events to process and act upon data at the speed of business. The core technologiesthat enable enterprises to process and analyze data in real time have been in existence for many years and are widely adopted. However, streaming and events technologies are also commonly seen as a niche requirement, separate from an enterprise’s primary focus on batch processing of data at rest. One of the reasons for this is an entrenched reliance on...

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        Topics: Streaming Data & Events, Analytics and Data

        Databricks recently announced its Series J funding round, successfully raising $10 billion at a valuation of $62 billion. Led by Thrive Capital alongside high-profile investors such as Andreessen Horowitz and Insight Partners, the company intends to invest this capital towards new artificial intelligence (AI) products, acquisitions and significant expansion of its international operations. In the announcement, Databricks reported that it expects to achieve an annual revenue run rate of $3...

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        Topics: Analytics, AI, Analytics and Data

        Metadata management has played a role in data governance and analytics for many years. It wasn’t until the emergence of the data catalog as a product category just over a decade ago that enterprises had a platform for metadata-driven data management that could span multiple departments and use cases across an entire enterprise.

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        Topics: Analytics and Data

        Enterprises have been investing in software to manage their environmental, social and governance (ESG) objectives and compliance requirements. The need to account for these considerations in parallel with financial accounting began growing early in the century and accelerated as governments and regulatory authorities began to require companies to measure and document activities and outcomes. Meanwhile, software providers have been offering products to address the needs of those subject to these...

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        Topics: Office of Finance, ERP and Continuous Accounting

        The degree to which data platforms are critical to efficient business operations cannot be overstated. Without data platforms, enterprises would be reliant on a combination of paper records, time-consuming manual processes and huge libraries of physical files to record, process and store business information. The extent to which that is unthinkable highlights the level at which today’s enterprises and society as a whole rely on data platforms. The core persistence, management, processing and...

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        Topics: Analytics, Analytics and Data
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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