Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
One of the key questions that will need to be solved if agentic artificial intelligence is to fulfill its potential is which technologies and providers will serve the role of orchestrating communication and integration between the various models, applications and data repositories involved. ISG Research defines agentic AI as software designed to execute business processes through autonomous actions, potentially controlling multiple processes and systems through the orchestration of one or more AI or algorithmically determined rules-based models based on an understanding of the environment and the goals that should be achieved. Coordination between processes and systems is, therefore, an essential piece of the puzzle. With an established track record in application and data integration and the management of application programming interfaces, Boomi recently made its case for playing a central role in the future of agentic AI.
Boomi was founded in 2000 and initially became successful as one of several providers to offer cloud-based platform integration as a more flexible, low-code approach to application and data integration than more traditional on-premises tools. The company was acquired by Dell in 2010 before becoming independent again in May 2021, backed by investment firms Francisco Partners and TPG Capital in a deal valued at $4 billion. The company boasts more than 23,000 customers.
Led by CEO Steve Lucas, Boomi has reinvigorated its strategy in recent years with a combination of internal development and a series of acquisitions. In 2024, Boomi boosted its API management business with the acquisition of the API control plane business of APIIDA and API management assets from Cloud Software Group. That was followed in December 2024 by the announcement of a deal to add Rivery’s data integration and data operations products and expertise, and more recently by an agreement to acquire file-based integration specialist Thru.
Boomi was classified as Exemplary in the 2025 ISG Buyers Guide for Application Integration, as well as the 2024 Buyers Guide for Data Integration, and was a provider of Assurance in the 2024 Buyers Guide for Master Data Management. Rivery was a provider of Assurance in the 2024 Buyers Guides for DataOps, Data Pipelines and Data Orchestration.
The Boomi Enterprise Platform is designed to provide a unified interface for accessing a composable set of capabilities addressing integration and automation, data management, API management and AI agent management. While promising, agentic AI faces its share of challenges to overcome. I previously described the associated data engineering hurdles while my colleagues David Menninger and Rob Kugel discussed accountability and complexity issues, respectively.
Boomi provided its perspective on these concerns at its recent Boomi World 2025 customer event, where it also announced the general availability of Boomi Agentstudio. The provider noted that the emergence of agentic AI has raised expectations for all software, with increasing demand that AI agents be incorporated into enterprise software, delivering functionality tailored to individual users. The expectation is that, over time, application user interfaces will evolve considerably as enterprise software is rewritten to incorporate agentic AI. As my colleague David Menninger asserts, through 2027, 4 in 5 AI software providers will add agentic capabilities enabling automation and streamlining operations.
Business processes are also likely to adapt to incorporate agentic AI, although the evolution towards a self-driving enterprise will take some time, as many organizations will be cautious about handing critical processes over to agents without human oversight. An often-repeated phrase heard at Boomi World 2025 was, “Change happens at the speed of trust.” Establishing trust is a key component of Boomi Agentstudio. The design, deployment and orchestration of AI agents is a core focus of Agentstudio, including new agent builder functionality that delivers a code-free, prompt-driven approach to agent creation that is designed to enable domain experts to create agents integrated into business processes.
Management, monitoring and governance are also key considerations with Agent Control Tower, enabling users to manage agents from Boomi or third-party providers via a centralized agent registry. Boomi also announced support for Model Context Protocol which has emerged as a key open standard for enabling agentic AI by providing connectivity between agents and the data and tools needed to support automated action execution. The provider is participating in the Agent2Agent (A2A) Protocol, and AGNTCY initiatives to facilitate agent interoperability.
Boomi also expanded its family of Boomi AI Agents. In addition to the agents released last year to address prescriptive help, integration process development and documentation and the classification of sensitive data, the provider added new agents addressing integration process reviews, API design, API documentation and data integration connector creation.
Also new is Boomi Data Integration, incorporating the data connectivity, transformation, orchestration and activation capabilities it’s acquired along with Rivery into the Boomi Enterprise Platform. In addition to agent development and management capabilities, data management will be critical to the adoption of agentic AI. More than one-half (54%) of participants in ISG’s 2025 Market Lens Data and AI Program Study cited the usability of data for AI applications as a significant data challenge.
Before Boomi World, the company announced the general availability of the Boomi DataHub Command Center, expanding its Boomi DataHub data management offering with workflow capabilities courtesy of its relationship with ServiceNow. A key Boomi partner, ServiceNow takes advantage of Boomi API Management as part of its ServiceNow Workflow Data Fabric offering. In February, Boomi announced the delivery of its expanded Boomi API Management offering, including the API control plane capabilities acquired with APIIDA and the former Mashery API management assets it acquired from Cloud Software Group.
As enterprises accelerate AI adoption, data platforms that bridge silos, streamline data management and deliver intelligent automation become necessary. Boomi’s platform approach is well placed for this opportunity—combining integration, automation, API management and data management with AI-native capabilities to meet the challenges of digitally fragmented enterprises. Adoption of agentic AI is still in its infancy, and Boomi’s data management portfolio could be further expanded to address complementary capabilities, including data governance, data lineage and data observability. Nevertheless, I recommend that enterprises assessing providers to address agent development, integration and management include Boomi in the evaluations.
Regards,
Matt Aslett
Matt Aslett leads the software research and advisory for Analytics and Data at ISG Software Research, covering software that improves the utilization and value of information. His focus areas of expertise and market coverage include analytics, data intelligence, data operations, data platforms, and streaming and events.
Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business,
Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net