B2C Subscription Management

Buyers Guide

Executive Summary

B2C Subscription Management

The era of subscriptions has transformed the way businesses operate and consumers engage with services across every industry. Enterprises are increasingly adopting both a digital approach to selling as well as offering digital products and services that complement physical products. Customers now have the option to purchase through periodic subscription or consumption-based pricing rather than traditional one-time ownership. Add to this an increasing desire for customers to purchase when, how and where they want—whether via digital commerce, self-service portals or by voice and text—and the landscape looks very different from even just five years ago.

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