Business & Technologies
Research and insights centered around business functions – plus the trends and enabling technologies changing the landscape.
Business Functions, Meet AI
Whether it’s your customer experience, sales engagement, product information management or even your finance and accounting function, AI is shaking up known processes, technologies, and ways of working. We provide comprehensive research across critical business functions and technology domains, sharing insights to drive organizational performance.
As you seek to optimize customer journeys and revolutionize workplace collaboration, streamline financial operations and maximize revenue potential, ISG Research delivers actionable intelligence on the technologies and strategies that matter most. Our business technology research encompasses human capital management, supply chain optimization, and digital business capabilities – the backbone of modern enterprise operations.
Leverage our expertise to identify new opportunities to create efficiencies and savings, implement innovative solutions and create sustainable value with AI across your organization's most essential functions.
Areas of Expertise
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Customers & CX
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Digital Business & Workplace
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Employees & HCM
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Office of Finance
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Office of Revenue
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Supply Chain & Operations
Optimize Service Provider Partnerships
Enterprises leverage our independent research and evaluation to select the right business and technology service partners. Our data-backed insights and advisory expertise support informed decision-making across IT and BPO technologies. To maintain our independence, provider participation in our research evaluations is always free.
Software Market Intelligence
Business technology today relies on software. ISG's comprehensive software research and advisory services help enterprises navigate the software landscape and select optimal solutions. We also assist software and service providers in identifying market opportunities and enhancing competitive positioning. Our expertise delivers research-backed insights, ratings and rankings that guide strategic decisions across the software economy, with provider participation always free.
Research Inquiries & On-Demand Services
Access to all of ISG Research with flexible subscription credits for custom research initiatives, tailored market analysis and specialized intelligence projects.
Analyst Perspectives
Report Plan and Calendar
November
PUBLISHED
Analyst Perspectives
- AI in HR Software: Where the Hype Ends and Practicality Begins
- HR Tech Buyer Fatigue Is Real, and Happening Now
- The Importance of Data in HR Strategies
- Midsize Enterprises Need a Technology Update
- Rethinking Fundamental Contact Center Software
- Tokenizing Working Capital to Improve Performance and Efficiency
- Why I Joined ISG and the Software Research Office of Revenue Practice
- Why We’re Afraid To Let Machines Sell: 5 Imperatives for Preparing for the Age of Autonomous Commerce
December
UPCOMING
Analyst Perspectives
- Addressing Critical Audit Matters With AI and Virtual Audits
- AI-Driven Shifts Reshaping Sales Performance Management
- AI Is Coming for the Tax Department (Good!)
- Are You Ready? 3 RevTech Moves CROs Must Make Next Year
- How CC Leaders Should Adapt to Changing Tech
- Outlook 2026: The Death of CRM As We Know It
- Plug In or Fall Behind: Heartbeat of HR Tech Strategy
- Ready for the Next Revenue Era? The CRO Stack That Will Define 2026
- Reimagining Procure-To-Pay With AI
- Virtual Audits are Increasingly Practical
- What's In, What's Out: 2026 Mindset Shifts for Forward Looking CROs
- The Year of the Predictive Pipeline Strategy
- You Can't Spell ERP without AI
Buyers Guides
- Enterprise Resource Planning
- Payroll
- Sustainability
January
UPCOMING
Analyst Perspectives
- 5 Myths Revenue Leaders Must Abandon
- Agentic Revolution in Professional Services
- Cash Flow Forecasting in Uncertain Times
- Field Service
- The Great Integration Reckoning
- The Hidden Cost of Disconnected Systems: Why HR Tech Must Speak Finance
- Stop Buying Revenue Tools Without a Revenue Architecture
- Sustainability Analysis and Reporting
Buyers Guides
- Field Service Management
February
UPCOMING
Analyst Perspectives
- Becoming a Predictive Finance Department
- Changing CC/CX Pricing Strategies
- The Death of Dashboards
- What High Performing CROs Are Doing Differently With Their Tech Stack
Research Experts
Matthew Brown
Director of Research
Keith Dawson
Director of Research
Namratha Dharshan
Chief Business Leader – ISG India Research
Robert Kugel
Executive Director
Business Research
Barika Pace
Director of Research
Office of Revenue
Mark Smith
Partner, Head of Software Research
Matthew Brown
Over two decades of experience and leads the software research and advisory in the expertise of HCM at ISG Software Research.
View articles by Matthew Brown
Keith Dawson
Three decades of experience and leads the software research and advisory in the expertise of customer experience at ISG Software Research, supporting the engagement and journey across contact centers, service, marketing and selling channels.
View articles by Keith Dawson
Namratha Dharshan
Namratha brings over 19 years of market research experience, leading the ISG Provider Lens™ program focused on BPO and AI and Analytics. Namratha also leads the India Research team and is a speaker on ISG’s flagship platform, the ISG Index.
View articles by Namratha Dharshan
Robert Kugel
Over three decades of experience and expertise in the Office of Finance and manages the overall business software research and advisory efforts at ISG Software Research.
View articles by Robert Kugel
Barika Pace
Barika Pace leads ISG’s research on CRM and Revenue Technology within the Office of Revenue practice. Her work explores how organizations align people, process, and technology to drive revenue growth. She covers the evolving ecosystem of CRM, Revenue Operations (RevOps), Revenue Intelligence, Partner Relationship Management (PRM), and subscription and commerce platforms. Barika helps enterprises and technology providers optimize their customer and revenue lifecycles through trusted, research-based insights.
View articles by Barika Pace
Mark Smith
Partner and head of software research and advisory at ISG with three decades of experience and expertise in the technology industry.
View articles by Mark Smith
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