Business & Technologies
Research and insights centered around business functions – plus the trends and enabling technologies changing the landscape.

Business Functions, Meet AI
Whether it’s your customer experience, sales engagement, product information management or even your finance and accounting function, AI is shaking up known processes, technologies, and ways of working. We provide comprehensive research across critical business functions and technology domains, sharing insights to drive organizational performance.
As you seek to optimize customer journeys and revolutionize workplace collaboration, streamline financial operations and maximize revenue potential, ISG Research delivers actionable intelligence on the technologies and strategies that matter most. Our business technology research encompasses human capital management, supply chain optimization, and digital business capabilities – the backbone of modern enterprise operations.
Leverage our expertise to identify new opportunities to create efficiencies and savings, implement innovative solutions and create sustainable value with AI across your organization's most essential functions.
Areas of Expertise
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Customers & CX
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Digital Business & Workplace
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Employees & HCM
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Office of Finance
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Office of Revenue
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Supply Chain & Operations

Optimize Service Provider Partnerships
Enterprises leverage our independent research and evaluation to select the right business and technology service partners. Our data-backed insights and advisory expertise support informed decision-making across IT and BPO technologies. To maintain our independence, provider participation in our research evaluations is always free.

Software Market Intelligence
Business technology today relies on software. ISG's comprehensive software research and advisory services help enterprises navigate the software landscape and select optimal solutions. We also assist software and service providers in identifying market opportunities and enhancing competitive positioning. Our expertise delivers research-backed insights, ratings and rankings that guide strategic decisions across the software economy, with provider participation always free.

Research Inquiries & On-Demand Services
Access to all of ISG Research with flexible subscription credits for custom research initiatives, tailored market analysis and specialized intelligence projects.
Analyst Perspectives
Report Plan and Calendar
July
PUBLISHED
Analyst Perspectives
- Futureproofing a CX Strategy
- The Generative AI and Mobile Necessity
- Learning That Learns: How AI is Changing the LMS Game
- Shift Happens: How Smart Scheduling is Reshaping Frontline Work
- Change Management Ahead of Agents
- Sustainability Analysis and Reporting
- The EU Scaling Back Sustainability Reporting Mandates
Buyers Guides
- Customer Experience Management
- Collaborative and Communications
August
UPCOMING
Analyst Perspectives
- Personalization in CX
- Digital Transformation Destruction
- Talent Acquisition Shouldn't Stop at New Hires
- Agentic Revolution in Professional Services
- What AI Means for Territory Planning
- AI and RLM
- Supply Chain Planning in the Age of AI
September
UPCOMING
Analyst Perspectives
- Conversational Automation in CX
- The Mandate for Digital Communications
- The HR Tech Stack Isn't the Strategy - But It Should Reflect One
- Payments Technology Advances
- Use Technology to Optimize Working Capital
- Cash Flow Forecasting in Uncertain Times
- Supporting the Customer in Partnership Models
- Subscription Management and Digital Commerce
- Products and Processes
Buyers Guides
- Contact Centers
- Record to Report
- Subscription Management
- Sustainability
Research Experts

Matthew Brown
Director of Research

Keith Dawson
Director of Research

Namratha Dharshan
Chief Business Leader – ISG India Research

Stephen Hurrell
Director of Research

Robert Kugel
Executive Director, Business Research

Mark Smith
Partner, Head of Software Research

Matthew Brown
Over two decades of experience and leads the software research and advisory in the expertise of HCM at ISG Software Research.
View articles by Matthew Brown
Keith Dawson
Three decades of experience and leads the software research and advisory in the expertise of customer experience at ISG Software Research, supporting the engagement and journey across contact centers, service, marketing and selling channels.
View articles by Keith Dawson
Namratha Dharshan
Namratha brings over 19 years of market research experience, leading the ISG Provider Lens™ program focused on BPO and AI and Analytics. Namratha also leads the India Research team and is a speaker on ISG’s flagship platform, the ISG Index.
View articles by Namratha Dharshan
Stephen Hurrell
Over three decades of experience and leads the software research and advisory at ISG in the expertise of Office of Revenue for buying and selling processes and applications.
View articles by Stephen Hurrell
Robert Kugel
Over three decades of experience and expertise in the Office of Finance and manages the overall business software research and advisory efforts at ISG Software Research.
View articles by Robert Kugel
Mark Smith
Partner and head of software research and advisory at ISG with three decades of experience and expertise in the technology industry.
View articles by Mark Smith
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