--- title: What Our Clients Say description: Proudly celebrating 20 years as a market research and advisory services firm in the technology industry. 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We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution. **[Analyst Relations](https://www.ventanaresearch.com/services/vendors/analyst_relations?hsLang=en)** **[Demand Generation](https://www.ventanaresearch.com/services/vendors/demand_generation?hsLang=en)** **[Product Marketing](https://www.ventanaresearch.com/services/vendors/product-marketing?hsLang=en)** **[Market Coverage](https://www.ventanaresearch.com/vendor-coverage?hsLang=en)** **[Request a Briefing](https://www.ventanaresearch.com/briefing?hsLang=en)** # **What Our Clients Say** ## Proudly Celebrating 21 years of Ventana Research > Ventana Research has become one of our most valuable advisors. For a company like Zoho, with several platforms and numerous applications, at varying degrees of market maturity, we've looked to the Ventana Research team for support in market intelligence, message testing, go-to-market feedback, and roadmap direction. Under the leadership of Mark Smith, I've always found Ventana Research fully committed to client satisfaction, exceptional research quality and continuous domain expertise.  Heartfelt congratulations to the entire team on your 20 years of success! > > ![Zoho-Logo-2018](https://research.isg-one.com/hs-fs/hubfs/Images/Vendor_Logos/Zoho-Logo-2018.png?width=150&height=52&name=Zoho-Logo-2018.png) > >   > > > > Sandra Lo > > Head of Global Corporate Communications, Zoho > The value in what Ventana Research brings to us as a client has been instrumental in helping us make investments in the technology market.  Our relationship has spanned 20 years and has been instrumental in the areas of analytics, application, and infrastructure software.  The depth and breadth of Ventana Research’s knowledge makes them a true leader in the technology industry.  Congratulations on 20 years, and many more to come, of success in the analyst industry.![BridgeGrowthPartners](https://research.isg-one.com/hs-fs/hubfs/BridgeGrowthPartners.webp?width=150&height=89&name=BridgeGrowthPartners.webp) > > > > > Tom Manley > > Partner at Bridge Growth Partners > Throughout our evolution from ICM to SPM, and now as a leading provider of Intelligent Revenue solutions, we rely on insights from Ventana Research and value the support and leadership that teaming with Ventana Research has provided us, Congratulations on 20 years of success! > > ![Xactly logo](https://research.isg-one.com/hs-fs/hubfs/Xactly%20logo.png?width=150&height=48&name=Xactly%20logo.png) > > > > Chris Cabrera > > Founder and CEO, Xactly Corporation > We have worked with Ventana Research for the entire 20 years and consider them a strategic partner in our business.  They have provided valuable guidance to our organization on brand perception, product strategy, partner ecosystem and many other areas of our business.  Congratulations on a very successful 20 years!  > > > ![Teradata logo](https://research.isg-one.com/hs-fs/hubfs/Images/Vendor_Logos/Teradata%20logo.png?width=150&height=48&name=Teradata%20logo.png) > > > > Chris Twogood > > SVP Marketing, Teradata > Ventana Research brings Qlik access to a deep bench of industry and subject matter experts to tap into for strategic consultation on GTM strategy, messaging, and industry perspectives. Plus, the Ventana OnDemand client portal provides a treasure trove of research and data for marketers to consume as they plan for content and marketing campaigns. They truly provide a one-stop shop for research, strategic planning, content development, and execution. Their support in the technology industry across BI and analytics topics and how it specifically relates to vertical industries and lines of business leaders and through the teamwork of account, client success, product and analyst leadership of Mark Smith, Dave Menninger, Stephen Hurrell and Quincy Valencia have been invaluable partners in supporting our key marketing initiatives. My team had the great experience in participating in their persona messaging workshops which was the cornerstone for defining our buyer persona messaging in our marketing and sales materials. It was an amazing experience to have this 1:1 time to learn from their leading industry analysts. Working with the entire Ventana Research team is like having an extended marketing team… so attentive to our specific needs. Thank you and congratulations to 20 years of success in the analyst industry. > > ![Qlik-Logo_RGB](https://research.isg-one.com/hs-fs/hubfs/Qlik-Logo_RGB.png?width=150&height=44&name=Qlik-Logo_RGB.png) > >   > > > > Deborah Athens > > Senior Director of Digital Media Strategies, Qlik > MicroStrategy has been working with Ventana Research since 2008. We have a shared passion for innovation and actionable insights in analytics and business intelligence. The consulting, advisory, research and education products they provide have helped us advance our market position and growth, and are an important part of our success. Congratulations to your team for 20 years of excellence in the analyst industry. > ![microstrategy-logo_red](https://research.isg-one.com/hs-fs/hubfs/microstrategy-logo_red.png?width=200&height=33&name=microstrategy-logo_red.png) > >   > > > > Phong Le > > President and CEO, MicroStrategy > Ventana Research brings ServiceNow insightful straight-talk on the market and the opportunity for workflow platforms through their advisory and research in the Ventana On-Demand service, as well as the leadership of Mark and the entire team. Congratulations to 20 years of success in the analyst industry. > > ![servicenow-logo](https://research.isg-one.com/hs-fs/hubfs/Images/Vendor_Logos/servicenow-logo.png?width=200&height=30&name=servicenow-logo.png) > >   > > > > Elissa Houchin > > Vice President, Global Head of Industry Analyst and Influencer Relations, ServiceNow [![ISG Research](https://research.isg-one.com/hubfs/ISG%20Research_Fnl_White-1.png) ](https://isg-research.net?hsLang=en) **Company** - [About Us](https://isg-one.com/about-us) - [Careers](https://isg-one.com/careers) - [Investors](https://isg-one.com/investors) - [Leadership Team](https://isg-one.com/who-we-are/leadership-team) - [Newsroom](https://isg-one.com/newsroom) **Resources** - [Events & Webinars](https://research.isg-one.com/events) - [Media Kit](https://research.isg-one.com/media) - [Press Releases](https://research.isg-one.com/press-release) **Helpful Links** - [Join Our Community](https://research.isg-one.com/join-our-community) - [Update Your Profile](https://research.isg-one.com/profile) - [Link to FileCloud](https://isg-research.filecloudonline.com/ui/core/index.html#/) --- - [Privacy Policy](https://isg-one.com/privacy-policy) - [Terms of Use](https://isg-one.com/terms-of-use) - [ Cookie Policy](https://isg-one.com/cookie-policy) - [ Other Policies](https://isg-one.com/other-policies) - [Facebook ](https://www.facebook.com/InformationServicesGroup) - [Twitter ](https://twitter.com/ISG_News) - [LinkedIn ](https://www.facebook.com/InformationServicesGroup) - [YouTube ](https://www.youtube.com/user/ISGknowledge) - [RSS ](https://isg-one.com/feeds/isg-rss-feed) © ISG. 2025 All rights reserved. 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