2025 IT and Business Services Pricing and Market Trends Report

Benchmark pricing and sourcing strategies for the year ahead.

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2025 Trends Shaping 2026 Pricing

Explore how market shifts in technology, talent and delivery are influencing sourcing strategies and pricing for the year ahead.

As organizations plan for 2026, understanding how 2025 market forces have shaped IT and business services pricing is critical. ISG’s 2025 IT and Business Services Pricing and Market Trends report delivers the insights needed to navigate the evolving sourcing landscape—covering the lasting effects of 2025 trends and what they mean for pricing strategies in the year ahead.

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What's in the report?

Developed by ISG pricing experts using the industry’s most comprehensive data, the report examines:

How AI, automation, and modernization continue to impact delivery and cost structures

Shifts in staffing models, labor rates, and offshoring ratios across key service towers

Forward pricing forecasts that inform 2026 contract negotiations

Evolving sourcing and transformation practices shaping competitive advantage

Services pricing for decision makers

Designed for executives, sourcing professionals, and pricing and sales leaders, this report provides the data and context needed to make informed decisions in a rapidly changing market.

From ISG ProBenchmark®, the largest database of market price points of its kind, gathered from ISG's advisory and benchmarking businesses. 

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