Provider Report
Full Buyers Guide report and detailed performance results for a single software provider.
ISG Buyers Guide Services
Buyers Guide Services for Software Providers
Use independent ISG Buyers Guide research to demonstrate market leadership, validate product strengths and provide buyers with trusted third-party insight throughout the buying process.
Overview
Independent research buyers trust
ISG Buyers Guide Services help software providers communicate strengths, differentiation and market positioning using independent research and evaluations.
Buyers rely on objective information when evaluating providers. Buyers Guide content helps providers support education, awareness and consideration with trusted third-party insight.
Buyers rely on objective information when evaluating providers. Buyers Guide content helps providers support education, awareness and consideration with trusted third-party insight.
Benefits
What Buyers Guide Services help you do
Independent research can support awareness, evaluation and market positioning throughout the buyer journey. Buyers Guide Services help software providers turn research into assets that build credibility and engagement.
Build market credibility
Use independent research to reinforce product strengths, differentiation and market positioning with buyers, prospects and customers.
Support buyer education
Provide objective information that helps buyers understand market dynamics, solution capabilities and evaluation criteria.
Extend campaign reach
Repurpose research findings into sales enablement, thought leadership, demand generation and customer engagement programs.
Process
How Buyers Guide Services come together
From research participation through activation, Buyers Guide Services help providers transform independent evaluation into buyer-facing content and market engagement.
Step 1
Define objectives
Identify target audiences, market priorities and business outcomes.
Step 2
Conduct research
ISG evaluates providers and market capabilities through its Buyers Guide methodology.
Step 3
Develop content
Transform findings into provider-ready assets, reports and supporting content.
Step 4
Activate programs
Use research across campaigns, sales motions, executive engagement and customer communications.
Deliverables
Buyers Guide service packages
Buyers Guide Services can be packaged into multiple formats depending on audience, campaign objectives and activation strategy.
Provider Snapshot
Concise summary, key strengths and analyst quote for a single software provider.
Buyers Guide Insight
Focused performance detail, key points of differentiation and analyst commentary.
Custom Content
Additional campaign assets developed from Buyers Guide findings and market research.
Next step
Bring independent research into your go-to-market strategy
Tell us about your objectives and audience. We'll help determine the right Buyers Guide research package for your needs.
Talk with our team