ISG Research content example
Videocast
Overview
Bring analyst expertise into video content
Videocasts help software and service providers turn ISG Research insight into video-based content that is easy to promote, share and use across a campaign.
This format works well when you want to engage buyers with an expert-led exploration of a specific business or technology issue. It can help educate viewers, explain best practices and provide a more dynamic way to communicate your campaign story.
Value
What Videocast content helps you do
Videocasts are designed to make ISG Research expertise more engaging, accessible and useful across campaign channels.
Engage through video
Use a more dynamic format to communicate analyst insight, market context and best practices to your audience.
Educate with expertise
Help buyers understand a specific business or technology issue through research-led discussion and expert perspective.
Extend campaign reach
Use videocast content across landing pages, email, social promotion, nurture programs and sales follow-up.
Process
How Videocast content comes together
ISG Research works with you to define the topic, shape the video concept and create a finished asset that supports your campaign goals.
Define the topic
Align the videocast theme to your campaign objective, audience needs and the issue buyers need to understand.
Shape the story
Develop a clear video narrative that introduces the issue, explains why it matters and keeps the audience engaged.
Add analyst insight
Incorporate ISG Research perspective, market facts and best practices to support the video content.
Launch the asset
Use the finished videocast across landing pages, email campaigns, social channels, nurture programs and sales outreach.
Example
View the Videocast example
See how a videocast can bring ISG Research insight into a video-based campaign asset that educates buyers and supports audience engagement.
Videocast example
A representative example showing how research-led video content can explore a business or technology issue, communicate best practices and support campaign engagement.
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