ISG Research content example
Viewpoint
Overview
Introduce a topic with a clear analyst point of view
Viewpoints help software and service providers bring a concise, analyst-led perspective to a specific business or technology issue. This format is designed to create interest, educate buyers and give readers a clear entry point into a larger campaign story.
Use a Viewpoint when your campaign needs short-form content that can frame a challenge, explain why it matters and provide a practical way for buyers to think about next steps.
Value
What Viewpoint content helps you do
Viewpoints are designed to turn analyst perspective into concise, accessible content that supports early and mid-stage buyer engagement.
Create interest
Introduce a business or technology issue in a way that helps buyers quickly understand why the topic matters.
Educate with perspective
Use ISG Research insight to bring an informed point of view to your campaign narrative.
Support next steps
Give readers practical context and recommendations that help them move toward deeper consideration.
Process
How Viewpoint content comes together
ISG Research works with you to define the topic, shape the analyst point of view and create a concise asset that supports your campaign goals.
Define the topic
Align the Viewpoint theme to your campaign objective, audience needs and the issue buyers need to understand.
Shape the point of view
Develop a focused narrative that introduces the issue, explains why it matters and creates interest in the topic.
Add analyst insight
Incorporate ISG Research perspective, market facts and best practices to support the analyst-led point of view.
Launch the asset
Use the finished Viewpoint across landing pages, email programs, social promotion and sales outreach.
Example
View the Viewpoint example
See how a Viewpoint can turn ISG Research perspective into a concise campaign asset that introduces a topic, educates buyers and supports next-step engagement.
Viewpoint example
A representative example showing how short-form analyst perspective can frame a business issue, create interest and guide buyers toward deeper consideration.
Contact Us