ISG Research content example
Webinar
Overview
Bring research-led expertise into a live or on-demand experience
Webinars help software and service providers engage buyers through an expert-led presentation that explores a specific business or technology topic in depth.
This format works well when your campaign needs a more interactive or presentation-based asset that can educate an audience, explain best practices and support deeper consideration. Webinars can be used live, on demand or as part of a broader nurture program.
Value
What Webinar content helps you do
Webinars are designed to turn ISG Research expertise into an engaging presentation format that educates buyers and supports campaign momentum.
Educate through expertise
Use analyst perspective, research facts and best practices to help buyers understand a specific business or technology issue.
Create deeper engagement
Give your audience a more immersive format that can support live attendance, on-demand viewing and follow-up nurture.
Support campaign conversion
Use the webinar as a campaign asset for landing pages, email promotion, sales follow-up and ongoing buyer education.
Process
How Webinar content comes together
ISG Research works with you to define the topic, shape the presentation and create a webinar that supports your audience and campaign goals.
Define the topic
Align the webinar theme to your campaign objective, audience needs and the business or technology issue buyers want to understand.
Shape the presentation
Develop a clear structure that introduces the issue, explains why it matters and guides the audience through key insights.
Add research insight
Incorporate ISG Research perspective, market facts and best practices to strengthen the presentation.
Launch and promote
Use the finished webinar across live events, on-demand programs, email campaigns, landing pages and sales outreach.
Example
View the Webinar example
See how a webinar can use ISG Research insight to create an engaging campaign asset that educates buyers and supports deeper audience engagement.
Webinar example
A representative example showing how a research-led webinar can explore a business or technology issue, communicate best practices and support campaign engagement.
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