ISG Research content example
White Paper
Overview
Go deeper on the issues buyers need to understand
White papers help software and service providers explore a business or technology topic in greater depth. This format gives buyers a more detailed view of the issue, why it matters and what actions they should consider next.
Use a white paper when your campaign needs a substantial research-led asset that can educate buyers, validate a business problem and support deeper consideration with facts, best practices and ISG Research perspective.
Value
What White Paper content helps you do
White papers are designed to provide deeper research-led guidance for buyers who are evaluating business challenges, best practices and potential paths forward.
Explore a topic in depth
Help buyers move beyond high-level awareness with a more detailed explanation of a business or technology issue.
Validate the problem
Use research facts, market context and best practices to establish why the challenge matters and why action is needed.
Support consideration
Give buyers practical guidance they can use as they compare approaches, evaluate options and determine next steps.
Process
How White Paper content comes together
ISG Research works with you to define the topic, shape the argument and create a finished white paper that supports your campaign goals.
Define the issue
Align the white paper topic to your campaign objective, audience needs and the business challenge buyers need to explore.
Develop the structure
Shape the asset around a clear argument, supporting points and recommendations that help buyers understand the path forward.
Add research depth
Incorporate ISG Research perspective, research facts and best practices to support a more authoritative discussion.
Launch the asset
Use the finished white paper across landing pages, email programs, nurture campaigns, social promotion and sales enablement.
Example
View the White Paper example
See how a white paper can use ISG Research insight to create an in-depth campaign asset that educates buyers and supports deeper consideration.
White Paper example
A representative example showing how a research-led white paper can explore a business issue, validate the need for action and guide buyers toward practical next steps.
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