Frequently Asked Questions

ISG Research is part of the independent global research and advisory firm ISG and benefits from practical insights of our boots-on-the-ground advisors with our 900+ blue chip clients. ISG influences over $200B in technology investments annually, with insights from over 32,000 client engagements and a database of over 180,000 contracts. We serve enterprises, service providers and software providers with trusted research and advisory services spanning over 20 countries.

ISG Research helps organizations maximize value from their technology investments and harness the power of service and software provider ecosystems. Tactically, this can look like provider comparison research to make critical partner selection decisions, inquiries-based support for market intelligence and data, benchmarks, and/or thought leadership on trends, technologies and best practices.

ISG Research serves three primary audiences:

• Enterprises: Organizations seeking guidance on technology investment decisions, provider selection, sourcing, negotiation and change management
• Service Providers: Companies looking to better differentiate, refine market and sales strategies, and reach enterprise audiences for revenue growth
• Software Providers: Vendors needing insights on industry trends, revenue strategies and pricing optimization

We provide comprehensive coverage across multiple areas: 

• Technologies: Artificial intelligence (AI), information technologies (IT) and business technologies, with specialized areas like cybersecurity, cloud infrastructure and intelligent automation 

• Industries: Automotive, CPG and retail, energy, financial services, healthcare, manufacturing, public sector, media and telecommunications, and travel and hospitality 

• Specialized Intelligence: Technology industry market intelligence, buyer behavior research, customer experience research, enterprise sourcing research and benchmarking services 

Best for: Organizations with diverse, evolving research needs 

• Access to all of ISG Research with flexible subscription credits 

• Perfect for custom research initiatives, tailored market analysis and specialized intelligence projects 

• Ideal for organizations that need comprehensive coverage across multiple research areas 

• Offers maximum flexibility to adapt research focus as business needs change 

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Best for: Organizations needing continuous market intelligence 

• Subscription access to market trend analysis, demand forecasts and buyer behavior research 

• Covers business and technology domains with real-time insights 

• Features 48-hour response concierge and inquiry services 

• Perfect for strategic planning and staying ahead of market developments 

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Best for: Organizations evaluating and staying on top of service providers and their offerings 

• Subscription options for service provider comparison reports 

• Includes competitive quadrant evaluations and detailed service provider capability assessments 

• Ideal for enterprises planning digital transformation or technology strategy initiatives 

• Powered by ISG's advisory experience and data-driven research 

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Best for: Organizations focused on software provider evaluation and software product capabilities 

• Subscription packages for ongoing visibility into software provider evaluations 

• Features software product capability assessments and buyer preference research 

• Perfect for enterprises in continuous software evaluation and selection processes 

• Provides insights on key software providers and market trends 
  

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Best for: Organizations seeking to optimize performance and pricing in an ongoing and proactive manner.

• Subscription access to ISG Inform and/or ISG ProBenchmark

• Provides real-time benchmarks on price, cost, performance, and service levels 

• Ideal for cost optimization and performance improvement initiatives 

• Features easy-to-understand dashboards with peer comparisons 

• Choose ISG Research On-Demand if you need access to all research areas with flexible credits 

• Perfect for organizations with diverse or evolving research requirements 

• Select ISG Market Lens for continuous market trend analysis and demand forecasts 
• Consider a subscription to a Benchmarking Platform (ISG Inform and/or ISG ProBenchmark) for competitive intelligence and performance baseline analysis 

• Choose ISG Provider Lens for service provider comparisons and capability assessments 
• Select ISG Software Lens for software provider and product evaluations and capability assessments 

• Choose a Benchmarking Platform subscription (ISG Inform or ISG ProBenchmark) for real-time performance metrics compared against your peers and the market.

• Combine with other subscriptions for comprehensive optimization strategies 

• Consider specialized subscriptions focused on market intelligence, competitive positioning and enterprise buying patterns
• Available options include Events Sponsorship for increased market visibility, networking opportunities and to promote your thought leadership

ISG Research offers: 

• Digital platforms with self-service capabilities 

• Direct analyst access for inquiries and consultations 

• Report libraries with downloadable research 

• Dashboard interfaces for real-time data and benchmarking 

• Webcast access, report read outs and briefing sessions with unlimited attendees 

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ISG Research provides various levels of support depending on your subscription: 

• Subject matter expert access for specialized topics 

• Concierge services with rapid response times (48 hours for Market Lens) 

• Unlimited inquiries through digital research platforms 

• Analyst consultations for complex research needs 

• Custom research services through ISG Research On-Demand 

ISG Research maintains up-to-date intelligence through: 

• Ongoing data collection from market activity (including contracts, SLAs, etc.) and actual client engagements 
• Continuous provider monitoring via briefings from and independent research on 850+ software providers and 3,350+ service providers 
• Surveys and interviews with hundreds of Fortune 500 C-suites, IT executives and business domain leaders 
  

ISG Events offer exclusive, intimate summits featuring: 

• Limited attendance for meaningful networking 

• Leadership insights and actionable learnings 

• Focused topics include AI, future of work, sourcing and customer/employee experience 

• Complimentary tickets for qualifying enterprises 
• Partnership opportunities for service and software providers 

Yes, through ISG Research On-Demand, which provides: 

• Comprehensive research services tailored to your specific needs 

• Access to subject matter experts on service and software providers 

• Market research on trends and insights in the technology industry 
• Flexible engagement models to support your unique requirements 

To begin your ISG Research journey: 

1. Assess your needs using the guidance above to identify the most suitable subscription options 
2. Still unsure? Request a consultation to discuss your specific requirements and explore custom packages 
3. Submit a subscription request through our online form, where you can select one or more subscription options or indicate "not sure" for personalized guidance 

Consider starting with ISG Research On-Demand for maximum flexibility while you determine your ongoing needs. 

For detailed product information and pricing, connect with the ISG Research team to discuss how our 20+ years of experience and unparalleled industry influence can support your organization's technology strategy and investment decisions.