The Modernization of Video Communications

Analyst Viewpoint

The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one of the highest growth channels for communications in 35% of organizations. The demand for engaging and retaining customers continues to place pressure on organizations to be digitally effective in their communications, and video is a key part of this effectiveness. Using embedded video is now not just possible, but essential for organizations seeking to provide the experiences expected by the market.

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Workforce members expect video capabilities for any type of meeting, especially as physical locations have become more widely distributed.

While video has been a part of the technological evolution of UCaaS (unified communications as a service) and CPaaS (Communication Platform as a Service), the challenge has been for organizations to embed these capabilities within the applications and workflows that are used by the organization. Embedded video communications are also a critical component of the virtualization of operations in support of business continuity. These imperatives face challenges since the technology available in the market has not been designed to be embedded and has lacked th

 
 

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