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We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
AI Platforms
About Buyers Guide Inclusion
Product Briefing Period: Closed
For inclusion in the ISG Buyers Guide™ for AI Platforms in 2025, a software provider must be in good standing financially and ethically, have at least $25 million in annual or projected revenue verified using independent sources, sell products and provide support on at least two continents, and have at least 50 customers. The principal source of the relevant business unit’s revenue must be software-related, and there must have been at least one major software release in the last 12 months. The product(s) must be actively marketed as addressing the needs of the AI platform market.
AI Platforms serve a combination of traditional AI, Agentic and Generative AI and MLOps/LLMOps. As such, the Buyers Guide includes the full breadth of overall AI software provider in a single offering or a suite of products or cloud services. The overall AI Platform Buyers Guide includes evaluation of the requirements for supporting the enterprise needs in a platform and specialized requirements for ML & LLM Operations, and for Agentic and Generative AI.
Buyers Guide Information Video
Please watch for more detailed information on the Buyers Guide process
The following sections of the capability document must be completed to be included in the following reports:
For inclusion in the ISG Buyers Guide™ for AI Platforms in 2025, the software provider must enable these capabilities: data preparation, AI/ML/LLM modeling, AutoML, Generative AI, Agentic AI, developer and data scientist tooling, MLOps, advanced model deployment and optimization.
The research is designed to be independent of the specifics of software provider packaging and pricing. To represent the real-world environment in which businesses operate, we include providers that offer suites or packages of products that may include relevant individual modules or applications. If a software provider is actively marketing, selling and developing a product for the general market and it is reflected on the provider’s website that the product is within the scope of the research, that provider is automatically evaluated for inclusion.
All software providers that offer relevant AI platforms products and meet the inclusion requirements were invited to participate in the evaluation process at no cost to them.
Software providers that meet our inclusion criteria but do not completely participate in our Buyers Guide will be assessed solely on publicly available information. As this could have a significant impact on classification and ratings, we recommend additional scrutiny when evaluating those providers.
For inclusion in the ISG Buyers Guide™ for Machine Learning and Large Language Operations in 2025, a software provider must be in good standing financially and ethically, have at least $25 million in annual or projected revenue verified using independent sources, sell products and provide support on at least two continents, and have at least 50 customers. The principal source of the relevant business unit’s revenue must be software-related, and there must have been at least one major software release in the last 12 months.
To be included in the Machine Learning and Large Language Operations Buyers Guide, the software provider must enable AI/ML pipelines, LLM fine tuning processes, developer tooling, repeatability, monitoring, governance and deployment capabilities. The product(s) must be actively marketed as providing machine learning and large language operations functionality.
The research is designed to be independent of the specifics of software provider packaging and pricing. To represent the real-world environment in which businesses operate, we include providers that offer suites or packages of products that may include relevant individual modules or applications. If a software provider is actively marketing, selling and developing a product for the general market and it is reflected on the provider’s website that the product is within the scope of the research, that provider is automatically evaluated for inclusion.
All software providers that offer relevant machine learning and large language operations products and meet the inclusion requirements were invited to participate in the evaluation process at no cost to them.
Software providers that meet our inclusion criteria but do not completely participate in our Buyers Guide will be assessed solely on publicly available information. As this could have a significant impact on classification and ratings, we recommend additional scrutiny when evaluating those providers.
For inclusion in the ISG Buyers Guide™ for Agentic and Generative AI in 2025, a software provider must be in good standing financially and ethically, have at least $25 million in annual or projected revenue verified using independent sources, sell products and provide support on at least two continents, and have at least 50 customers. The principal source of the relevant business unit’s revenue must be software-related, and there must have been at least one major software release in the last 12 months.
To be included in the Agentic and Generative Buyers Guide, the software provider must enable the preparation of data used in agentic and generative AI processes, support for optimizing model execution, generative AI, agentic AI, developer tooling and LLM operations.
The research is designed to be independent of the specifics of software provider packaging and pricing. To represent the real-world environment in which businesses operate, we include providers that offer suites or packages of products that may include relevant individual modules or applications. If a software provider is actively marketing, selling and developing a product for the general market and it is reflected on the provider’s website that the product is within the scope of the research, that provider is automatically evaluated for inclusion.
All software providers that offer relevant Agentic and Generative AI platforms products and meet the inclusion requirements were invited to participate in the evaluation process at no cost to them.
Software providers that meet our inclusion criteria but do not completely participate in our Buyers Guide will be assessed solely on publicly available information. As this could have a significant impact on classification and ratings, we recommend additional scrutiny when evaluating those providers.
Frequently Asked Questions
Completed surveys and customer references for this Buyers Guide are due on March 31, 2025. The scoring period is scheduled to last through May 2025, during which time we will contact references and schedule a briefing. The publication is currently scheduled for June 2025.
Please upload the submission package and all supporting documents in our FileCloud portal. For all questions regarding FileCloud, please contact the Project Manager Pavan at pavan.siddarth@isg-one.com.
We ask that you provide three to five customer references along with your completed submission package. You can enter this information in the appropriate fields in the Intro & Data document, or you can provide it directly to the research program manager. We send each reference an email message with the questions below; alternatively, we are happy to have a phone call if the reference prefers to answer the questions that way. In all the process should not require more than 15 minutes of a reference’s time. All responses are confidential; while customer feedback is a valuable part of our evaluation, we do not share the content of reference interviews with the vendor or the general public.
Below is a list of questions we ask references. Analysts may follow up with an email message or phone call for clarification or further details.
- How long have you been working with the vendor, and using this product in particular?
- Which specific version of the product do you currently use?
- How many people use the product across your organization?
- What makes the product most valuable to your organization’s needs?
- What makes the product most unique to the needs of the organization?
- What were the main challenges during the deployment of the product?
- What are the main challenges (if any) since deploying and using the product?
- What areas would you like for the vendor to improve (relative to product or relationship overall)?
- If you’ve shared that feedback with the vendor, were you generally satisfied with the actions taken?
- What’s your level of satisfaction with the vendor’s products, support and partnering approach?
We strongly encourage full participation in the Buyers Guide, but if this is not possible, we suggest you provide whatever documentation you have on your product — release notes, any publicly available information and anything else that will help provide an accurate picture of the product for the analyst. We also suggest you provide customer references and schedule a briefing with the analyst during the scoring period. Please contact Project Manager Pavan Siddarth for further information about limited participation.
- How many and what types of questions can they expect?
- There are about 10 questions, sent over email that they can answer electronically, call won’t be required.
- How long will the survey take to complete?
- 10-15 min
- How long do they need to have been a customer?
- Minimum one year
Is there a cost to participate/be included? -
No, there is no cost to participate and thus we encourage all providers to participate. There are licensing opportunities for the reports that vary in cost depending on the package you license. Please reach out to us for more information on licensing.
Prior to initiating any new Buyers Guide, our leadership team develops criteria that include the nature of the product, product marketing, overall revenue and countries of operation. All products that meet the criteria are included in the Buyers Guide. In our view, this policy is essential for ensuring our evaluation is unbiased and that it accurately represents the state of the marketplace and the needs of business executives pursuing RFPs.
Yes, briefings are required for the purpose of confirming the analysts’ assessment and clarifying any outstanding issues. The analyst or research program manager will contact you to set this up during the scoring period.
We ask that you imagine the briefing as a final pitch for a $1 million deal. Please plan for an hour and understand that schedules often prevent extending these sessions. We suggest you structure the briefing as follows, allotting about 15 minutes per segment: Company overview, product overview and demo, discussion of product as relates to the Value Index evaluation categories and Q&A.
More information about the ISG Buyers Guide is on our website here. To purchase a buyers guide, please contact sales@ventanaresearch.com.
We will share the courtesy copy of the Buyers Guide Report 72 hours prior to publication.