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Generative AI

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By 2026, one-half of enterprises will use multiple LLMs to fine tune results of their generative AI efforts.
David Menninger

David Menninger

Executive Director
Technology Research

Innovative applications of new technology

Generative AI is transforming the technology landscape with applications ranging from chatbots to code generation to document summarization and generation. Generative AI is being used to enhance nearly all software categories and to develop new types of applications. Use our software research expertise to understand and prioritize investments in this rapidly changing area.

Definition

Generative AI is a class of artificial intelligence used to generate new, seemingly real content including text, documents, images and other types of media.

Research Fact

More than 8 in 10 enterprises (85%) believe that investment in generative AI technology 
in the next 24 months is important or critical.

Best Practice

Prioritize investments in Generative AI software that increase efficiency, automate workflows, and integrate seamlessly with existing systems.

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