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                  Generative AI

                  Quote.svg

                  By 2026, one-half of enterprises will use multiple LLMs to fine tune results of their generative AI efforts.
                  David Menninger

                  David Menninger

                  Executive Director
                  Technology Research

                  Innovative applications of new technology

                  Generative AI is transforming the technology landscape with applications ranging from chatbots to code generation to document summarization and generation. Generative AI is being used to enhance nearly all software categories and to develop new types of applications. Use our software research expertise to understand and prioritize investments in this rapidly changing area.

                  Definition

                  Generative AI is a class of artificial intelligence used to generate new, seemingly real content including text, documents, images and other types of media.

                  Research Fact

                  More than 8 in 10 enterprises (85%) believe that investment in generative AI technology 
                  in the next 24 months is important or critical.

                  Best Practice

                  Prioritize investments in Generative AI software that increase efficiency, automate workflows, and integrate seamlessly with existing systems.

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                  Consulting where we deliver expert guidance with our experience, expertise and market research through workshops and assessments for better business outcomes.

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                  Advisory through our proactive and informed expert advice and insights for optimization of decisions through our ISG Research On-Demand service designed for value every month of the year.

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                  Research enables insights from our industry analyst team and market research with our Benchmark Research, Dynamic Insights and Value Index research products that provide facts for decisions.

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                  Education in a range of business, technology and vertical industry topics through our publishing of digital content in mediums and styles for impactful insights across an entire organization.

                  Our Latest Research Let's Get Started

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