Analyst Perspectives

Overview

You have a great product or service, but now your business success lies in your marketing. Content should be the heart of your marketing strategy. Users are more skeptical than ever about marketing and sales messaging, looking instead to user reviews and influencers to help make decisions. By using third-party validation and industry experts, you can support your claims around topics key to your business while capitalizing on unbiased facts. Our Analyst Perspective Licenses are designed to fit within your marketing activities and elevate your messaging with independent validation.

About our Analyst Perspectives

Often times, businesses users are not even aware that their current processes, technology or strategies have problems. Along with the fast-paced change in software, it can be hard to keep up. To do so, those users look at blogs and news articles or major announcements around the technology to understand the impact changes will have to the market and determine if those changes will directly impact them. Our Analyst Perspectives are written by our own analysts to cover these trends and changes, using our research and expertise to provide guidance on market impact. 

How it works

Analyst Perspectives are non-commissioned pieces of content; they are entirely decided on and written by our analysts. However, vendors can license written Analyst Perspectives to incorporate in their marketing campaign or frame a discussion around a key topic. The content can live on your website and help drive traffic to and interest in your initiatives and providing validation around a topic. To get started, take a look at our Analyst Perspectives below, and if you find one you like, fill out the form with the link to begin the licensing process.