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            Services for Organizations

            Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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              We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

              Consulting & Strategy Sessions

              Ventana On Demand

                Services for Technology Vendors

                We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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                  Campaigns with ISG Research

                  Build engaging campaigns with trusted independent content

                  ISG Research provides advisory and content services to help boost your marketing and sales efforts. From building a digital experience that tells a story, to filling in gaps to add a sense of authority to campaigns already in motion, our content supplements your campaign, allowing you flexibility to maximize your sales and marketing endeavors. Take a look and see how ISG Research can help you succeed.

                  Why use our Digital Content

                  The importance of content marketing: In a crowded space, having digital content that stands out through an effective experience is essential to increase the conversion from top to bottom of the funnel. Using 3rd-party content is not just an opportunity, but crucial to communicate a story that engages buyers into marketing campaigns. By using our independent content, you can:

                  • provide your prospects access to data that is relevant to their challenges
                  • highlight your company as a valued source of education and insights
                  • establish conversations that help your buyers see the full business potential
                  • provide value to customers and prospects with engaging digital content

                  Independent content that is combined with influencer marketing can align your business and products with a trusted brand, creating the engagement your prospects need in order to build trust in your company.

                  Discover how we can help build your campaigns with digital content.

                  Build a Campaign
                  Fill in Your Campaign

                  End-to-End Campaigns


                  Build Awareness


                  Increase Engagement


                  Encourage Action

                  With ISG Research content, you can build full marketing and sales engagement programs with varying levels of complexity. Whether building awareness at the top of the funnel, or driving action from prospects at the middle of the funnel, our content formats fit prospects’ needs while meeting yours to create engagement. Digital content with a great experience and carefully crafted story can make the difference between success and mediocre results. Our campaigns and content used within can be customized for specific vertical industries and can be translated into over 100 languages to reach a global audience.

                  Strategically Filling Gaps


                  Built from the Start


                  Filling the Gaps

                  With ISG Research content, you can elevate your marketing campaign by including unbiased industry analysts, adding independent validation. Whether deliberately built at the start with certain content pieces in mind, or helping bridge areas of your campaign and tie together gaps in your marketing funnel or sales pipeline, we work with you to ensure the content created fits within the scope of your marketing plan. 

                  Build Awareness
                  Increase Engagement
                  Ecourage Action

                  How We Do It

                  We understand how hard it is to create digital content that is engaging, authoritative, and actionable. To aid in the process, we work with clients to develop the story required for the audience and engagement desired throughout the marketing funnel to sales enablement. From there, our team of analysts and research professionals will develop the content from the story agreed upon, pulling from their decades of experience and expertise in conjunction with our primary research. Throughout the development process, we gather your feedback and make adjustments to ensure the content aligns with your requirements. Finalized content is then delivered to you for your use in multiple digital forms to ensure it is mobile ready and easy to digest.

                  See an Example

                  • Independent Interest

                  • Positioning Elevation

                  • Offer Validation

                   

                  ISG Research Inforgraphic/eBook/Viewpoint

                  Providing a quick read and engaging launch point, our top of funnel content can peak interest in a topic and set up your campaign to dive into a topic or best practice.

                   


                   

                  Your Video or Event Content

                  Content designed to personalize the dialogue with your buyers about why the time to act is immediate through establishing the opportunity to improve and gain benefits others have realized.

                   


                   

                  Product Example and Use Case

                  Validation of your position by facilitating dialogue on a topic with a customer to explain how it was completed through to the demonstration of products.

                  See an Example

                  • Educate an Audience

                  • Validate a Position

                   

                  Infographic

                  A 1 to 3 section graphic giving a high overview of a topic. Infographics work as a top of the funnel piece and introduction to a topic, driving engagement to a blog post or call to action for your buyer to engage

                   


                   

                  Self-Assessment

                  A short, 10-question quiz that provides dynamic feedback from your prospect’s responses and can guide the buyer to realize their areas of improvement (real-time). Self-Assessments can provide a simple and interactive format for buyers to easily compare their efforts to others to determine the areas of most importance for improvement.

                   


                   

                  Influencer Marketing

                  Expert speakers, like our industry analyst team, can engage your audience in a variety of mediums. From live presentations to recorded video, they personalize the discussion to create the best possible engagement. You can use our influencer analysts to launch or dive deeply into a discussion on a range of topics like trends, best practice, benefits, and even how to build a business, providing a reason for your buyers to engage and attend your event whether it’s a conference or a live and recorded webinar.

                   

                  Finding the Right Fit

                  While having the right content matters, how that content is presented can impact performance as well. To help use the right content at the right stages, ISG Research mapped all our content types to the buyer's journey. Take a look and find the right style of content for your campaigns.

                  Top-of-the-Funnel

                  Middle-of-the-Funnel

                  Bottom-of-the-Funnel

                  The Buyer's Journey

                  Epiphany

                  There’s a problem I may or may not know about

                  Enlighten Enlighten
                  Content to Use
                  Click to Highlight Content

                  Exploration &
                  Awareness

                  Searching and learning about all possible solutions and options

                  Explain Explain
                  Content to Use
                  Click to Highlight Content

                  Interest &
                  Consideration

                  Short list of products and how are they going to make us happy

                  Help Help
                  Content to Use
                  Click to Highlight Content

                  Purchase

                  Explicit reason to buy

                  Illuminate Illuminate
                  Content to Use
                  Click to Highlight Content

                  Loyalty

                  You are our business partner

                  Appreciate Appreciate
                  Content to Use
                  Click to Highlight Content

                  The ISG Research Difference

                  ISG Research believes that because every business is different, our services and client experience needs to be flexible and responsive to our clients’ needs. That's why our content services provide various formats and styles to ensure our content fits with your needs. Our goal is to help you succeed, and these are some of the ways we do it:

                  Independent

                  Independent digital content from the dedicated teamwork of analyst, research, product and client success professionals

                  Collaborative

                  Utilize agile and collaborative project management processes to ensure the highest quality digital content in the time expected

                  Adaptable

                  Digital content that is designed to be web responsive and brand-embeddable to adapt with buyer consumption patterns across mobile and web experiences

                  Influential

                  Market research-infused content with subject matter experts aligned and trusted by buyers for over 20 years.

                  Flexible

                  Broadest market portfolio of actionable and interactive content in the medium and duration in the top-to-bottom marketing funnel and sales pipeline

                  Ready to start?

                  Fill out the form below, and a member of our client success team will contact you!