---
title: ISG Cast Recorded Expert Speaking Example - ISG Software Research
description: The ISG Software Research Expert Speakers can meet in person for a studio produced recording to help create rich and engaging video content. Drawing from research and insights both from our benchmark research and from the subject matter experience of the analyst, our expert speakers can give an air of authority to your video projects.
image: https://research.isg-one.com/hubfs/Images/Shutterstock-images/AdobeStock_96458540.jpeg
---

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# ISG Casts

### Overview

You have a great product or service, but now your business success lies in your marketing. Content should be the heart of your marketing strategy. Through it, you’ll be able to educate and introduce your audience to new ideas, generate interest into a topic, or establish validation of a problem that businesses should be concerned about solving. Your content should be thought-provoking, inspire change, teach, and provide actionable, next-step recommendations. Content is most valuable as part of a multi-step campaign, and our ISG Cast videos are designed to fit into multiple stages within your campaign.

### About our ISG Casts

The ISG Software Research ISG Cast allows you to access our research and expertise in a professional, studio-produced video format. We provide an intensive exploration covering a specific business and/or technology related issue with research facts and best practices that engage the viewer. It is designed both to educate and to explore best practices and paths to optimal performance.

### How it works

We create video content specific to your needs and goals. We work with your team to develop the script, and then we produce a professional, studio-quality video on a mutually agreed upon topic that speaks to your audience using our expertise and only our own market facts. Your organization will have exclusive distribution rights to the video content created during the licensed period.

Interested in learning more? See an example below and reach out to our team to see exactly how we can help elevate your marketing and sales efforts.

AWARENESS

INTEREST

CONSIDERATION

MARKETING

INTENT

EVALUATION

DECISION

SALES

 

![Screen Shot 2021-05-21 at 2.45.58 PM](https://research.isg-one.com/hs-fs/hubfs/Screen%20Shot%202021-05-21%20at%202.45.58%20PM.png?width=360&name=Screen%20Shot%202021-05-21%20at%202.45.58%20PM.png)

[View an Example](https://research.isg-one.com/services/recorded-expert-speaking-ventanacast-example#example)

## Browse an Example

 

 

 

[Let's Get Started](https://research.isg-one.com/services/recorded-expert-speaking-ventanacast-example#GetStarted)

## Ready to start?

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